Shannon Oliver Email and Phone Number

Management of a portfolio of both regional and national clients—overseeing areas of marketing campaigns and social media, branding. Worked seamlessly with all levels—ranging from marketing specialists to executive teams—to manage and executive various marketing efforts to exceed set goals for long-term market growth. Achievements:Continually and positively augmented campaigns by analyzing data and adapting to trends and competitorsProvided exceptional customer service—assessing their unique business requirements and building strategies to promote sales growth and position them properly in the market

Successfully developed strategies for multiple marketing and brand campaigns in the MA & FL markets—concentrating on brand awareness and product launches. Owned/executed marketing strategies for Massachusetts promotional campaigns, Flower tier messaging, new product launches, and seasonal campaigns such as 4/20 and holiday planning. Developed and implemented creative briefs, gaining team alignment for all marketing campaigns and product launches, and managed the creative process from ideation to completion. Analyzed industry trends and incorporated real-time changes and enhancements to product pipeline and promotional strategy to remain competitive in each market. Led photoshoots—providing creative direction and working closely with photographers as well as other cross-functional team members to ensure that the creative brief is being executed efficiently—ensuring that the end result is on brandWorked closely with the compliance team—ensuring the brand was working within CCC guidelinesLed creative asset development and content direction for all single and multi-state campaignsManaged Billboard campaigns, and fostered relationships with billboard agenciesAchievements:Successfully managed Florida Doctor’s office relationships and execution of print, digital and event marketing needs.Lead cross-functional efforts to improve communication, maintained the marketing events calendar and held regular team meetings to gain buy-in from team members as well as senior leadership

Instrumental in leading the launches as well as the marketing of new products in the NETA medical and recreational Cannabis portfolio. Project-managed launches from ideation to completion with ample cross-functional experience while liaising between creative, product development, operations, and retail departments. Expertly managed communications and buy-in from senior leadership and key team members as well as developing creative brief process gaining buy-in from senior leadership and team members. Successfully kicked off all creative projects, and managed asset development from ideation to completion. Provided product and market expertise to help build specific—tailoring marketing plans with senior leadership and key contributors. Analyzed industry trends and applied real-time changes/enhancements to the NETA product pipeline where applicableDeveloped marketing strategies and execution of marketing material creation, distribution, and retail team trainingPlanned and executed all promotional activities for current and newly developed productsSuccessfully maintained wholesale and internal product pipelineAchievements:Presented innovative opportunities to key stakeholders—gaining buy-in/approval for finished goods or promotional activitiesLed product pricing strategies at the time of launch as well as regular adjustments to flex in a dynamic and volatile industrySuccessfully launched 50 strains of flower for 2022 and launched 45 SKUs within a month

Management of all aspects of various projects including tradeshow events—overseeing creative concepts, merchandising, and planning as well as facilitating day-to-logistics for the event. Led all planning leading up to the event including creative direction of all booth marketing materials, specific booth promotional events, and booth logistics such as coordinating full assembly of the booth. Led creative concept, and built out a creative brief—outlining the vision of the project (product launches to large-scale campaigns. Developed dealer-specific merchandising plans based on floor space, product inventory, and region-specific market. Outreached and partnered with multiple third-party design firms to refresh the current retail fixtures with the main goal being a full redesign to keep up with current industry trends. Successfully managed all product launch strategies, with a contribution to creative direction and content needsAnalyzed industry trends, competitors’ assortments, and marketing materials to maintain competitivenessEngaged/built relationships with regional sales teams, tradeshow attendees, and potential new clientsLiaised between internal stakeholders, third-party event planners, and labor unionsManaged two industry-leading Trade Show events

Skilled Product Management Specialist for Staples Private Label Furniture business. Provided brand and Industry expertise to various levels of management including, senior leadership, marketing, creative and third-party vendors. Responsible for the development of all marketing materials and content for Staples brand seasonal chairs and furniture. Passionate about communicating the voice of the brand to excite and delight the Staples Furniture customer base.Responsible for Staples Brand Furniture Brand Awareness, Marketing, and Content for Staples.com, Staples Advantage and Staples Retail businesses.

Integral contributor supporting merchandising plan execution across the Staples Advantage website and catalog. Assisted and executed product selection for all catalogs and online assortment. contributed in the seasonal catalog development process. Focusing on catalog pagination, marketing treatments and customer experience. Worked alongside vendors to maximize the assortment and continuously present the customer with the best business products to suit their needs. Responsible for support and execution of Staples Advantage website and catalog assortment. Assisiting in execution of high level merchandising initiatives pertaining to the Contract business.

Integral contributor supporting merchandising plan execution for Staples Retail business. Supported management in the product selection for all Staples retail stores as well as seasonal promotional assortments. Executed all price protections, retail price changes, and Sku integrity management. Partnered with Senior management to determine margin rich offers to run in weekly circulars and quarterly store promotions. Worked closely with Senior Buyer and vendors to negotiate most productive funding for all weekly circulars offers.Responsible for support and execution of Staples retail assortment. Assisting in execution of high level merchandising initiatives pertaining to seasonal assortment updates and promotions.

• Scheduled Denim fittings for regular and new clientele • Researched denim brands to better help and educate the customer looking for the best jeans based on their shape• Held denim seminars to teach fellow associates about all brands along with up and coming brands• Exceeded all monthly sales goals, exhibited exceptional customer service • Provided helpful cross sell merchandise to the customer to complete their “look”• Worked closely with the senior buyer to maximize inventory and place orders based on sales dollars and popularity• Merchandised all denim in the store. Frequently switching around the layout to maximize the customer experience