Shannon Pender Email & Phone Number

New York, United States

• Develop and implement creative and strategic frontlist and backlist marketing plans for Random House Children's Books entire young adult list (approximately 120 titles a year) with a goal of engaging consumers and driving sales• Oversee campaigns and year-over-year growth of bestselling authors like Erin A. Craig, Nicola Yoon, Kim Johnson, Holly Jackson, Kathleen Glasgow, and E. Lockhart.• Manage the creation of all title and campaign marketing materials, as well as materials for consumer shows, including writing copy, coordinating with design and production, and distributing finished materials• Lead and execute consumer show strategy and promotions for events such as New York Comic Con, AfroPunk, YALLFest, and the San Diego Comic Con• Develop and deliver campaign presentations and recaps to sales, editorial, and key stakeholders• Create and articulate recaps to analyze campaign performance and optimize for future planning• Responsible for the growth, management, and development of three-person team

New York, United States

• Lead and project manage creation of all young adult advertisements, promotional materials, and digital assets for 30-40 young adult titles per year• Served as key marketing lead for continued promotion and growth of bestselling author brand campaigns, including Alice Oseman, Maggie Stiefvater, and Leah Johnson• Analyzed sales data and analytics from advertising campaigns • Wrote copy for all marketing materials, including ads, collateral, blog posts, and website content • Spearheaded Scholastic's annual Read with Pride campaign, leading the creation and distribution of a retailer merchandising kit to 500 independent bookstores and cross-departmental collaboration between marketing, publicity, and editorial groups• Lead growth, strategy, content calendar, and voice on @IreadYA, reaching 260,000+ followers• Managed Scholastic presence and engaging marketing activations at teen book festivals• Executed e-mail marketing strategy for I read YA's monthly newsletter, reaching 25,000 subscribers• Coordinated large-scale seasonal digital campaigns such as: Read with Pride, Share Black Stories, Asian American and Pacific Islander Heritage Month, Latinx and Hispanic Heritage Month, and Mental Health Awareness Month

New

Greater New York City Area

Greater New York City Area

∙ Tracked submissions and materials for the National Book Awards ∙ Managed content across multiple website platforms, updating and tracking information on previous winners and finalists for the awards ∙ Conducted in-depth research on potential advertisers and partnerships ∙ Curated social media content, sourcing from the literary community as well as foundation archives

Pittsburgh, Pa

∙ Managed the choir's Facebook, Twitter, Instagram, and Blogspot∙ Created and implemented editorial calendars and content to reach thousands of followers∙ Chaired a fundraiser to raise $10,000 for an international tour, surpassing goal by over 200% to raise $25,000∙ Pitched, designed, and produced promotional bookmarks for concerts and fundraiser mailings

Woburn, Ma

∙ Participated in The Publishing Solutions Group internship program, focusing on educational publishing, specifically K–12 and Advance Placement∙ Received in-depth training in the following areas: editorial, project management, composition, and marketing∙ Involved with the creation, implementation, and delivery of social media campaigns, editorial development, audio production, translation, marketing materials, and new media production

∙ Pitched, developed, and wrote articles, working closely with the Weddings department∙ Proofread and fact-checked content for publication both in print and online∙ Sorted through wedding submissions from couples, searching out the best stories and details to write about for online and print publication∙ Required an ability to generate content quickly while following deadlines, multi-tasking, and maintaining quality

∙ Generated social media content utilizing an editorial calendar ∙ Served as a liaison between Wattpad staff and the online readership community∙ Interacted with users by starting initiatives on site, curating reading lists, and moderating discussions