Responsible for all marketing, partnerships and branding for one of the nation’s largest private lenders to residential real estate investors. Manage a multi-million dollar budget supporting rapid business growth. Leads a team of over 10+ marketing professionals (all fully remote) on brand development, thought leadership, content strategies, demand gen channels, new market expansion strategy, partner development and marketing, customer success marketing, events, speaking opps, PR, social media, website and more. Executed, from inception to rollout in 8 months, a complete company rebrand from LendingHome to Kiavi to both better differentiate from competition and reflect a broadening company focus. Company search interest quickly grew to and remains at 4x our nearest competitors post rebrand.Contributed to a 172% increased growth in market share (from 3.5% when I joined to now 9.6%) by leveraging both inbound & outbound campaigns at known targets, opening additional marketing channels along the full sales funnel and instigating repeat business and long term customer loyalty.Naturally fiscally conservative, dropped marketing working budget 44% YoY while exceeding company's loan volume goals. Achieved our lowest CAC in over 2.5 years.Proudly recruit and cultivate marketing leaders across professional levels through fostering a culture of teamwork, respect and excellence.

In-house marketing lead for the agency’s top account (HomeVestors / We Buy Ugly Houses), reporting into the brand CMO. Leads brand marketing strategy, messaging, and campaign development to create a consistent experience across national and local platforms. Evolved the brand through a new marketing approach in order to maintain relevance and top positioning within an increasingly competitive market. Increased website conversions by shifting focus from the fragmented HomeVestors customer set to a single streamlined customer segment with a singular brand promise. Defines campaign strategy and leads teams in developing assets for digital, direct mail, social, SEM, broadcast, CRM, and email marketing channels. Meets with client’s leadership team to generate buy-in on marketing programs, strategies, budgets, and KPIs. Develops the annual marketing budget with lead generation and revenue growth goals in mind. Drove 11x franchise growth for the brand during tenure. Realized 17 consecutive months of response rate growth in digital display channels and uncovered cost-effective strategies for testing new brand messaging. Increased brand’s average organic social engagement rate 200% by redeveloping social strategy and content development approach.

Advised emerging companies across multiple industries on brand strategy development, positioning, and messaging. Developed paid and non-paid search programs, research and analysis initiatives, and integrated marketing campaigns for clients including Armor, FireHost Inc., TargetScope, and Agency Creative. Analyzed competitor positioning and recommended strategies to elevate brand development, identity, and digital/integrated marketing campaigns for clients. Overhauled brand positioning, messaging, and creative marketing programs to expand a tech startup into a global leader in cybersecurity operating in over 40 countries. Partnered with advertising firm to launch a paid search discipline from scratch into a profitable revenue stream.

Shaped B2C / B2B marketing strategies, internal communications, and employee retention programs for brands including Hilton Hotels, Frito-Lay, Aon Hewitt, and North Texas Food Bank. Translated clients’ business needs into creative and strategic plans to elevate brand visibility, marketing, and competitive positioning. Differentiated brands through new messaging, product marketing, and internal/external communications programs, continually delivering on time and within budget.