Shannon Ripp Email & Phone Number

• Oversees the strategic planning, execution, and reporting of Union Street Media’s organic corporatemarketing efforts

Burlington, Vermont, United States

• Responsible for creating content on relevant channels, including website, blog, social media, and email content to drive consistent, relevant traffic and marketing-qualified leads• Created email marketing campaigns, set-up, and management• Maintained the unionstreetmedia.com website including search engine optimization, including keyword optimization, tagging, metadata, link building, and QA• Performed market, competitor, and performance analysis to inform digital strategies

Burlington, Vermont

• Transcribed video interviews and created blog posts highlighting the main points of the interview that match brand guidelines• Assisted in creating and executing Union Street Media's social, email, and blog calendars • Provided clients with SEO, content, UX, and social media recommendations to achieve and exceed campaign goals

Burlington, Vermont Area

• Assists in fundraising efforts • Provides feedback on pieces published on youngwritersproject.org• Supports staff before, during, and after events

• Researched and interviewed experts to produce content for the blog, social media, and email• Organized and managed content calendar• Wrote long-form content (ebooks) for digital download• Formatted blog posts in HubSpot and complied with SEO best practices• Performed keyword research • Analyzed and reported on website traffic • Collaborated with team members to identify trends and common customer experiences to produce blog posts that solve customers' issues

Burlington, Vt

• Assisted in blog creation (WordPress) and use across multiple channels (social media, email, etc.)• Built consumer marketing emails in MailChimp• Updated Chelsea Green content on other platforms as needed, such as Scribd, YouTube,sales program, etc. for SEO and target audience outreach• Managed media site for sales/media (Media.ChelseaGreen.com), updating book data andmarketing information as needed• Compiled analytics reporting using social media insights, Google analytics, data studio, and MailChimp• Wrote copy for blog posts, emails, and Facebook posts that align with company and content voice/tone• Edited back-list blog posts for updated best practices• Performed SEO reviews on blog posts, adding alt-text to images and fixing broken links

Burlington, Vermont

• Editor of The Voice, the online magazine; acquisition, design, and copyediting• Provided feedback to youth on youngwritersproject.org to better their writing skills• Responsible for acquisitions for Anthology 9 and 10; copyedited submissions• Photographer for daily/weekly/yearly challenges• Creator of daily/weekly/yearly challenges • Assisted in running writing workshops: set up, clean up, check-in, and photographing• Managed all social media platforms (Twitter, Facebook, Instagram); produced copy and created posting schedule

• Advised First Year Students by assisting them with LEAD requirements • Acted as a mentor to First Year Students to help transition to college life • Led discussion workshops on social topics