Shannon Robichaud Email & Phone Number

Boston, Ma, Us

Memphis, Tn, Us

• Craft strategic plans for client growth, responsible for overall agency relationship, client profitability, and agency services evolution• Lead full-service, cross-category pursuits, bringing new understanding to prospects’ business opportunities, streamlining internal processes for success, and nurturing new client relationships through pitch, onboarding, and activation• Build agency pipeline via proactive prospecting, consultant relationship development, and strategic alignment and goal setting with the Executive Committee• Helped rebrand and reintroduce this growing legacy agency on the national stage, with key investments in a new identity, website, social presence, and PR

Chicago, Illinois, Us

• Led Business Development for Cincinnati’s largest agency, with $500MM+ in media under management • Interfaced with executive leadership to set strategic course for agency growth, from priority services to target client categories and brands for expansion• Managed agency pitch activity and prospecting, including consultant and client relationship development, increasing pursuit opportunities by 93% YoY

Chicago, Illinois, Us

• Led the two largest pursuits in agency history, managed an agency-high 11 simultaneous opportunities, and welcomed nine new clients to Empower, including Newell Brands, American Standard, and RoC Skincare• Led a redesign of internal pursuit processes and supporting systems as well as redevelopment of all prospect-facing materials

New York, New York, Us

• Managed a $2M+ book of business, leading a 14-person team to serve 15+ clients across three continents• Drove new business development efforts; created and delivered pitch proposals and directed new client negotiations, contracting, and onboarding; executed 16 new business pitches in 18 months• Enhanced agency profitability, adding 6 new clients to the firm’s portfolio, streamlining agency operations with new processes, and reducing staffing expenses by 19% through improved workflow visibility• Lead the firm’s Account Services and Strategy capabilities, establishing clear roles, responsibilities, career paths, and expectations; mentored and developed teams • Supervised all aspects of client engagement execution, including brand development, creative delivery, and go to market strategy for new product and brand launches as well as rebranding and campaign initiatives• Restructured cross-agency recruiting and talent management activities, proactively driving a positive, inclusive culture through teambuilding events, transparent communication, and recognition

New York, New York, Us

• Pitched, won, and delivered brand development and activation engagements to C-suite clients in the hospitality, financial services, and high-end consumer goods sectors in the US, Europe, and Middle East• Led agency repositioning effort, redefining value proposition, service offerings, and external marketing (new website, social presence, and CRM experience) to deliver a 14% follower growth rate and 67% Glassdoor rating improvement • Established agency best practices for client service and internal processes: recommended, developed, and implemented new tools within the capability and across the organization

New York, Ny, Us

• Define and enhance the customer journey, leading strategy and content creation for retail destinations • Leverage new technologies to design innovative customer experiences and new touchpoints, driving offline/online connectivity and conversion; prototype, pitch, develop, and test new offerings

Boston, Ma, Us

• Managed client brands across channels, ensuring cohesive messaging, visual identity, and customer experience both nationally and in local markets• Proactively defined and grew clients' digital footprint and profitability through enhanced audience and channel strategies, user experience, technology enablement, analytics/measurement, and talent management• Motivated and managed internal teams to craft impactful customer experiences: dynamic websites (education, acquisition, e-commerce), web tools and demos, ROI-driven media campaigns (paid search, local search, display), interactive touch-screen applications• Collaborated with client stakeholders to understand and respond to business challenges, from initial fact-finding and research through solution ideation, strategic development, and execution• Independently managed pricing, contract negotiation, resourcing, and scheduling for a client portfolio spanning the financial services, healthcare, higher education, and tourism industries• Developed and implemented proprietary media/client finance and reporting processes to enable strategic agency growth, leveraging buy-in from cross-functional executive team• Selected to advise senior leadership on the agency's strategic direction as part of the Special Ops taskforce; volunteered to develop culture and teambuilding events as part of the French Toast Mafia (culture club)

London, London, Gb

• Successfully led a complete creative and technical redesign of national insurer’s lead nurturing email acquisition program, including segment-specific messaging as well as creative and cadence testing • Developed strategy, segmentation, and messaging for large quick service restaurant’s loyalty and CRM program, including incentive offer strategy, creative, and deployment• Managed multiple internal teams to create cohesive strategies and execute interactive marketing programs spanning email, search, aggregator, affiliate, and mobile application channels• Partnered with creative team to develop first-class client work: developed briefs, led kickoff and review meetings, and consulted on strategy• Partnered with tech and analytics experts to set strategic roadmap and measure impact of test agenda• Cultivated deep relationships with and served as day-to-day contact for mid to senior level clients

Boston, Massachusetts, Us

• Conducted industry research and competitive analyses, leveraging insights to inform creative optimizations and expand test strategy• Meticulously managed client and agency finances; developed proprietary reporting to effectively track and communicate performance to budget weekly, monthly, quarterly, and annually • Led production of client and company events, from holiday parties to client appreciation outings

Boston, Massachusetts, Us

• Independently managed billing and reconciliation for media plans worth $50M for a large chain of American department stores• Partnered with internal teams to mitigate risk to Agency by proactively monitoring financial documents and developing innovative processes; reduced outstanding liabilities by $11M • Strengthened relationships with external vendors and professionally resolved disputes• Recognized with company-wide “Rock Star Award” for exceptional account management and corporate citizenship

Us

• Planned corporate and client events: design branding, develop PowerPoint and video presentations, contact potential speakers• Drafted communication plans and marketing collateral for new products and services• Authored articles for four internal and various external corporate publications • Assisted with the creation and submission of responses to Requests for Proposal (RFPs)

Miramar, 2400 Sw 145 Avenue, Us

• Designed and maintained point of sale media, databases, and budgets for Elizabeth Arden skincare, color makeup, and fragrance lines as well as designer fragrance brands including Halston and Juicy Couture• Created product displays at retail locations and UK headquarters as a model for 350+ stores, including key doors: Debenhams, Harrods, etc.• Redesigned sponsorship visuals under extremely tight timeframe at London Fashion Weekend

Bachelor Of Science In Management, Marketing And Finance

Advertising & Marketing

Diploma In Floral Design, Floral Design