Shannon Rolland Email & Phone Number

Paris, Fr

Paris, Île-De-France, France

Operational & Management :-Managing project and follow-up (planning, work organization, writing briefs, designing customer presentations, managing deliverables, financial follow-up/quotations, reporting, market/competition benchmark)-Managing creative, production and technical teams (briefs on objectives, expectations, project context and strategy, definition of KPIs)-Ensuring perfect delivery of deliverables to clientsStrategy :-Participating in strategic project design: propose strategies to be adopted according to project and clients expectations-Contributing to writing strategic recommendations Creative transformation:-Participating in the design of the project's creative tracks -Ensuring compliance with brief, objectives and brand image -Monitoring creative development throughout the project -Presenting the creative concepts to clients Customer Relationship :-Building and maintaining a relationship of trust with clients -Keeping clients informed of the project progress (milestones, schedule, quotations, reports, meetings and presentations)Clients : CHANEL Fashion, CHANEL Beauty, SHISEIDO, L'ORÉAL Group, Amazon, EDF

Paris, Île-De-France, France

-Created CRM strategy briefs for Client moments (Collections, CHANEL & moi, celebrations).-Coordinated the annual Client Engagement calendar in collaboration with the Global teams. -Supported the markets in their requests and needs with the global directives, CRM strategies, communication plans, clients' assets operations.-Tracked the market order flows and analysed the CRM performance.-Worked on the 360 operational plans to ensure the smooth running and development of the assets in local markets for every fashion collections.

Cannes, Provence-Alpes-Côte D'Azur, France

-Developed, implemented, and tracked marketing programs such as email, social media, or digital campaigns, and large seasonal events (Grand reopening, Festival de Cannes, Festival Pyrotechnique, 14th of July)-Analyzed and reported on the performance and efficiency of campaigns (using different metrics such as website traffic leads, click thru rate and ROI for online campaigns)-Studied the market and the competition to elaborate the proper marketing strategies for the business-Wrote, proofread, and edited creative and technical content across different mediums such as for the social media platforms (Instagram, Facebook and Linkedin), newsletter and website and ensured brand guidelines are met-Worked with external agencies and vendors to execute marketing programs such as local radio (Radio Monaco), magazines (Ultimate, So, French Riviera magazines) and Luxury Hotels (Martinez, Le Majestic Barriere, JW Marriott, le Five Hotel)

Paris Area, France

-Created digital campaigns for the launch of new products (5G, PMR, IoT solutions, SD-WAN solution)-Initiated the translation and redesign of the Customer Portal in English to improve the customers' experience: +25% customer frequentation on SFR Business website-Established new communication plans and customer tools that improved customer UX (market analysis, competitor and sales monitoring, SEO optimization, benchmark)-Content creation and sharing, community management, traffic analysis (website & social networks)

Master'S Degree, Global Luxury And Management

Activities and Societies: President of DisKovery Paris - Student Association Dual master’s degree in Global Luxury Management Management &.

Master'S Degree, Global Luxruy Management

Dual Master Degree in Global Luxury Management with Skema Business School and NCSU. Focus on the digital transformation & augmented.

Master'S Degree, Global Luxury Management

Intensive course at the NYU business faculty. Focus on the new key challenges facing the luxury industry with a specific overview.

Bachelor Of Commerce - Bcom, Business Administration And Management, General

Major in Management - John Molson School of Business

Baccalaureat, Sciences Economiques Et Sociales

Activities and Societies: Volleyball Girl team Graduated with Honors. Specialty in Mathematics. Option sport: Dance.

Certification, Strategic Project Management

Certificate in Strategic Project Management : develop knowledge in project management and strategic thinking, to manage complex projects.