Working with early stage companies to define the 'why does it matter'I do this through: - Fractional Marketing/GTM Leadership- Advising for Founders + Marketing Leaders- Founder brand creation, content programs, messaging + positioning work, website overhauls.Past/Present Clients: MadKudu, Kodaris, Cooth, The Event Critic, JobGraze, Top Hat, Jim Ball Coaching, The Nook, AudienceTown, BlueOnion, ACT Family, Payroll Pro, amni.ai

Leading and advising on brand strategy, GTM strategy and brand-led growth with the stars at Cooth.

- Scaled a world-class team managing brand, content, community, communications and multimedia. - Blog with over 1 million views annually, podcast with 120k + listens, data reports with thousands of downloads monthly that were covered in TechCrunch, Forbes, and VentureBeat. - Most importantly, developed and grew a strong team of leaders transitioning from B2B tech to VC.

Content Marketing, Multimedia, Social, PR: All strategic storytelling, all the time.

Expanded role managing a team of content creators and setting strategy for content creation, operations, and activation. Accountable for Quick Base's storytelling and content as a strategic function to the business.

Setting editorial processes, strategy, and operations--working to build a content engine that can scale.

- Lead digital marketing strategy for Executive Education business unit. Advising enrollment leads on content creation and strategy. - Created and utilized SEO toolkit for initial SEO strategy, using data and keyword strategy, to create content that optimizes for organic search and contributes to overall inbound digital strategy. - Developed and implemented content marketing initiatives to attract prospects to Babson owned properties. - Created and implemented messaging platforms for programs and audiences, ensuring consistency with messaging.- Created original content for key integrated marketing materials and campaigns spanning multiple channels and media, including landing pages, core website copy, video, infographics, print materials, email communication plans, digital ads, articles, as well as storytelling content for the Babson new site Babson Thought & Action.- Contributed to institutional social media strategy and management, editorial planning and brainstorming discussions.

- Created earned media opportunities for Babson College students, alumni, faculty and anything and all things Babson.- Curated content for Babson blogs and News & Events pages to pitch out to media. - Drafted and publishes press releases for institutional successes and Babson news. - Project managed yearly Community Report to show the impact Babson is making on the local community.

Marketing Coordinator (December 2014- March 2016) Marketing Assistant (July 2013-December 2014) - Built full internal and external integrated marketing communications plan with Marketing Director for growth of CHI, including executing a rebrand.- Created and managed social media execution, content, and strategy, growing engagement by 90%.- Website redesign including: vendor management, wireframing, CMSmanagement, and copywriting.- Proposed, developed, and implemented strategic plans and objectives for the enhancement, maintenance, and future growth of operations for the Centering online community database, CenteringConnects.- Managed the Centering brand for all practice site collateral and acted as the point person for all internal clients.

Interview for and write weekly career advice and retail articles for Career Start and Retail niche Monster sites.

Worked directly with clients in ensuring safety and peace of mind in their time of crisis. Provided tutoring, child care, government paperwork help and financial guidance. Development: executed and managed two large scale fundraisers and follow up.