Shannon W. Email & Phone Number

New Cumberland, PA, US

Montvale, New Jersey, US

• Spearheaded the development and execution of a data-driven B2B digital strategy encompassing web, social media, and email channels, resulting in a 45% increase in website traffic.
• Analyzed data from 22k monthly active users and used outputs to guide marketing strategies; increased website users by 46% compared to the previous year.
• Translated business goals into successful SEO campaigns, analyzed efforts, and accelerated keyword ranking performance by 61% within 1 year.
• Overhauled select website landing pages using inbound marketing techniques like blogging, article writing, and competitor research; expanded user sessions by 39% and engagement rate by 30%.
• Conducted UI/UX research and coordinated external agency support to address over 30 functionality and compliance risks; ensured successful resolution of initiatives and improved SERP by 54%.
• Troubleshooted website performance identified shortfalls, and deployed case studies to improve page experience, site SEO, core web vitals, and mobile usability issues for 5 company websites; diagnosed and validated.

Fort Belvoir, VA, US

• Recommends priorities, develops long and short-range operation plans, and directs the execution of marketing campaigns and initiatives.
• Evaluated effectiveness through the attainment of goals, research analysis, and assessment of business trends and market shares.
• Drove short- and long-range marketing and digital advertising strategies and introduced new tactics that supported business growth and enhanced brand equity by 30%.
• Activated approximately 300 digital campaigns per year with a strategic and budgetary plan of $1.1 million; ensured synergies between web, SEO/SEM, database marketing, email, social media, and display advertising.
• Spearheaded over 100 social media and email marketing campaigns to refine individual brand awareness for 50 business programs, products, and services.
• Expanded marketing performance by 60% by driving initiatives such as marketing performance reports and developing new scoring techniques using automated tracking systems (ATS).

• Measured and reported the performance of 300+ digital marketing campaigns, using data-driven insights to optimize and improve campaign effectiveness driving average revenue growth of 25% yearly.
• Guided the full redesign of the website with findings from customer segmentation and competitive research, increasing website leads by 175%.
• Redefined website navigation, interfaces, and layouts focused on user needs and worked strategically with developers to solve complex interaction issues.
• Provided authoritative advice on a range of usability and visual information; advised stakeholders on new approaches to the visual treatment of novel and/or complex issues when the intended audience has a mixed level.
• Contributed to the creation of the division's enterprise website strategy, including developing information architecture and front-end design for a global redesign project.
• Monitored, debugged, and optimized website performance and core web vitals (page load speed, content optimization, broken links, 404 errors, accessibility, etc.); recommended improvements to website developers and.

Developed and executed all Commercial Sponsorship and Advertising initiatives for U.S. Army Rheinland-Pfalz Family and MWR programs supporting a comprehensive network intended to enhance the quality of life, support readiness, and promote the well-being of Soldiers, their Families, civilian employees and retirees.As a part of the Marketing Department.

Portsmouth, NH, US

Duties include but are not limited to performing effective administrative duties, served as a loan and financial advisor, assisted with banking needs and objectives, served as an account manager for clients, gained knowledge of accounting and auditing principles within the financial institution, experience in risk review and loan review of credit card.

Portsmouth, NH, US

Corte Madera, CA, US

Duties included, but were not limited to, general administrative and clerical functions, customer service and marketing initiatives, account management and client care. Ensured customer satisfaction and enforced company standards in order to evaluate effectiveness through attainment of goals and analysis of business trends and market share. Logged and.