Shannon W. Email & Phone Number

New Cumberland, Pa, Us

Montvale, New Jersey, Us

• Spearheaded the development and execution of a data-driven B2B digital strategy encompassing web, social media, and email channels, resulting in a 45% increase in website traffic.• Analyzed data from 22k monthly active users and used outputs to guide marketing strategies; increased website users by 46% compared to the previous year. • Translated business goals into successful SEO campaigns, analyzed efforts, and accelerated keyword ranking performance by 61% within 1 year.• Overhauled select website landing pages using inbound marketing techniques like blogging, article writing, and competitor research; expanded user sessions by 39% and engagement rate by 30%.• Conducted UI/UX research and coordinated external agency support to address over 30 functionality and compliance risks; ensured successful resolution of initiatives and improved SERP by 54%.• Troubleshooted website performance identified shortfalls, and deployed case studies to improve page experience, site SEO, core web vitals, and mobile usability issues for 5 company websites; diagnosed and validated fixes that doubled SERP clicks from 3K to 6K within 1 year.• Supported the investigation of site security risks; initiated the setup of a new firewall with 99% efficiency in blocking future breaches.• Identified 1.77K web page index errors and eliminated about $10K in outsourced developer costs by internally validating and implementing corrective actions.• Redesigned social media and email marketing campaigns by studying results of A/B testing and utilizing AI technology, refining off-page SEO efforts creating engaging content that increased engagement by 8% and strengthened email open rates by 7%.• Re-engineered internal process tracking and project management to improve and consolidate end-to-end processes; restructured communication flow among 10 departments by integrating digital platforms, developing templates, and using marketing automation tools, reduced repetitive tasks by 25%.

Fort Belvoir, Va, Us

• Recommends priorities, develops long and short-range operation plans, and directs the execution of marketing campaigns and initiatives.• Evaluated effectiveness through the attainment of goals, research analysis, and assessment of business trends and market shares.• Drove short- and long-range marketing and digital advertising strategies and introduced new tactics that supported business growth and enhanced brand equity by 30%.• Activated approximately 300 digital campaigns per year with a strategic and budgetary plan of $1.1 million; ensured synergies between web, SEO/SEM, database marketing, email, social media, and display advertising campaigns (organic and paid).• Spearheaded over 100 social media and email marketing campaigns to refine individual brand awareness for 50 business programs, products, and services.• Expanded marketing performance by 60% by driving initiatives such as marketing performance reports and developing new scoring techniques using automated tracking systems (ATS).• Reduced marketing costs by 45% and controlled expenses; eliminated outsourcing of prepress, catalog production, graphic design, and print production by executing all creative internally.• Collaborated with key officials to develop policies, guidelines, and procedures ensuring quality and cost control, resulting in 55% of reduced manual processes.• Co-authored an email toolkit and style guide to enable teams to quickly build mobile-responsive emails and maintain visual, on-brand consistency, leading to time savings of 5+ hours per week.• Coached, mentored, and motivated 5 junior team members in digital marketing and in day-to-day activities. • Maintains and executes program business plan and budget, monitors financial expenditures, upholds internal control procedures, establishes contract agreements, and upholds legal guidelines all within the marketing program’s peripheral.

• Measured and reported the performance of 300+ digital marketing campaigns, using data-driven insights to optimize and improve campaign effectiveness driving average revenue growth of 25% yearly. • Guided the full redesign of the website with findings from customer segmentation and competitive research, increasing website leads by 175%.• Redefined website navigation, interfaces, and layouts focused on user needs and worked strategically with developers to solve complex interaction issues.• Provided authoritative advice on a range of usability and visual information; advised stakeholders on new approaches to the visual treatment of novel and/or complex issues when the intended audience has a mixed level of understanding.• Contributed to the creation of the division's enterprise website strategy, including developing information architecture and front-end design for a global redesign project.• Monitored, debugged, and optimized website performance and core web vitals (page load speed, content optimization, broken links, 404 errors, accessibility, etc.); recommended improvements to website developers and ensured completion of over 50 projects.• Managed a 5-member digital marketing team that created and implemented innovative email marketing programs to reach 2.5K customers; exceeded objectives and goals by 15%.• Composed a knowledge base of 70+ internal resources, improving employee onboarding and reducing time spent per project on administrative and training tasks by 40%.• Served as a valuable member of the Web Development Team, including planning, developing, programming, modifying, server links, site functionality, usability testing, adviser of principles of design layout, content developer, maintenance support, analytical reporting, etc.

Developed and executed all Commercial Sponsorship and Advertising initiatives for U.S. Army Rheinland-Pfalz Family and MWR programs supporting a comprehensive network intended to enhance the quality of life, support readiness, and promote the well-being of Soldiers, their Families, civilian employees and retirees.As a part of the Marketing Department, served as the central point of contact for Commercial Sponsorship and Advertising program.Solicited new clients through a variety of sources and sales leads utilizing the internet, trade publications, competitive sources, and trade shows.Developed proposals, analyzed evaluation criteria, negotiated sponsorship and advertising agreements, and ensured full execution of solicited sponsorship/advertising opportunities for MWR events and programs.Budgeted, analyzed data, and tracked sales trends for future growth and investment opportunities.Developed a trust-based working relationship with senior leadership, employees and clients.Managed client expectations, objectives, and timelines, in accordance with negotiated agreements and advertising opportunities. Served as an account manager for clients to ensure that benefits are executed and terms of the agreement were reached with the highest expectations.Served as subject matter expert providing information, guidance, correspondence, and fact sheets to leadership and supported team members in regard to development and implementation of policies and procedures.Designed, edited, and launched graphics, publications, and other creatives utilizing graphic design tools and digital platforms to uphold and execute negotiated return on investments (ROIs) outlined in sponsorship/advertising agreements.

Portsmouth, Nh, Us

Duties include but are not limited to performing effective administrative duties, served as a loan and financial advisor, assisted with banking needs and objectives, served as an account manager for clients, gained knowledge of accounting and auditing principles within the financial institution, experience in risk review and loan review of credit card, auto lending, minor and major personal loan, participated in quality control processes, analyze complex financial data on banking needs, develop guidance on procedures for implementing loan processes, documentation review, client profiles, previous loan audits, history management, financial/accounting records, initiate small projects and tasks to share knowledge of banking needs, data management and analysis techniques, maintaining office correspondence, filing electronic mail, sorting and screening mail, assisting with banking and loan inquiries via email and telephone, strong interpersonal skills, demonstrated ability to interact with all levels of management, customer service, sales driven, general administrative and clerical duties, skills in conducting advanced data management, acts as account manager for clients by assisting in all financial and banking needs, multi-line telephone, typing, data entry, filing, keeping up-to-date client records, data reports, office automation, preparing correspondence, document creation, Microsoft Office programs, ensuring completeness and accuracy of all client paperwork, client care, wire transfers, foreign currency exchange, accounting, financial management, account management, accounts payable, accounts receivable, public relations, clear communication orally and in writing, auditing cash fund, and completing all other tasks requested by supervisor. I complied with company requirements by ensuring safety/security, internal control, inventory management, quality assurance, personal management, and contracts awards to small business concerns.

Portsmouth, Nh, Us

Corte Madera, Ca, Us

Duties included, but were not limited to, general administrative and clerical functions, customer service and marketing initiatives, account management and client care. Ensured customer satisfaction and enforced company standards in order to evaluate effectiveness through attainment of goals and analysis of business trends and market share. Logged and maintained inventory, tracked customer/client leads, updated employee files, and executed merchandise order placement based off of budget and financial revenue. Developed sales, promotional and merchandising strategies, recommended priorities, and executed market research in order to identify and analyze customer needs and satisfaction. Responsible for sales and accounts payable, accounts receivable, policy and document creation, training new personnel and processing hiring paperwork. Used a wide variety of Microsoft Office programs, graphic design softwares, point of sale systems to organize and lead conference calls, train associates on current product knowledge and operational procedures in accordance to company standards and policies. Processed inventory adjustments, detailing distribution sheets, payroll adjustments, allocation requests, productivity reports and signage requests. Successfully executed tasks such as visual display setup, breakdown, and upkeep of presentation standards. Lead staff and other team members to uphold branding standards were fully executed throughout all visual displays, marketing requests, signage maintenance, advertisement updates, event marketing plans, sales campaign development, creating/editing in-house publications, sales promotions and visual organization. Developed long and short-range marketing operation plans and campaigns. Evaluated effectiveness through attainment of goals and analysis of business trends and market share. Directed staff in assisting customers to promote products and services.