Shannon Worley's Location
Columbia, Missouri, United States, United States
Shannon Worley's Contact Details
Shannon Worley work email
- Valid
Shannon Worley personal email
n/a
About Shannon Worley
Hello, I'm Shannon, an audience journalist driven by the power of innovative storytelling and its ability to transform the way newsrooms connect with readers. Currently, I am connecting with readers in North Texas as an Audience Journalist at The Dallas Morning News. I graduated from the University of Missouri-Columbia, with a degree in Journalism, emphasizing in Social and Audience Strategy. In newsrooms, I merge my skills in audience development, marketing, innovation, and content creation to craft compelling narratives that position newsrooms as digital industry leaders.My journey has been enriched by a rewarding news internship at the CBS-affiliate KMOV-TV, a social media internship at POLITICO Europe, an internship with Fortune Magazine spent contributing to their race newsletter "raceAhead," and more. These opportunities have allowed me to engage with audiences across local, statewide, nationwide and global communities.Clifton Strengths: Strategic • Woo • Futuristic • Positivity • Communication
Shannon Worley's Current Company Details
Shannon Worley Work Experience Details
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Social Media InternPolitico EuropeDallas, Tx, Us
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Audience JournalistThe Dallas Morning News Sep 2024 - PresentDallas, Tx, Us -
Audience Journalism FellowThe Dallas Morning News May 2024 - Sep 2024Dallas, Tx, Us- Assess real-time data from ChartBeat and Newzdash to curate the homepage, manage desktop and mobile alerts, create newsletters, and monitor social media platforms to help maintain an optimal, engaged online presence for the DMN- Utilize Canva to create graphics and short-form video for The Dallas Morning News and The Dallas Morning News Food
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PhotographerS. Worley Photographer Aug 2019 - Present• Developed a personal brand for self-owned photography business• Managed customer service and marketing of the business via Instagram, @s.worley_photo
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Social Media InternPolitico Europe Jan 2024 - May 2024Brussels, Brussels, Be• Participated in immersive internship program through MU Global Programs’ Brussels Spring Internship Study Abroad• Write and create content across Politico's social media platforms using Creatopy, Social Flow and Later, summarize articles with wit to pitch to news aggregatory platforms, track and analyze home page and social media insights with Excel
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MemberKappa Alpha Theta, Alpha Mu Chapter Jan 2021 - May 2024Columbia, Missouri, Us -
Vice President Of External AffairsKappa Alpha Theta, Alpha Mu Chapter Jan 2022 - Aug 2022Columbia, Missouri, Us• Elected to lead all aspects of the chapter’s philanthropy, service, online media, publications and alumnae events and serve on the nine-member executive board in charge of a $1MM operating budget and 50 officer cabinet
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Events DirectorKappa Alpha Theta, Alpha Mu Chapter Jul 2021 - Dec 2021Columbia, Missouri, Us• Facilitated all social events for 300-member chapter, which included working with vendors, coordinating security and transportation and monitoring events while operating under set budget
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Undergraduate Research FellowNational Association Of Broadcasters Sep 2023 - Apr 2024Washington, District Of Columbia, Us• Selected to represent the MU School of Journalism as one of three Mizzou fellows in their collaboration with the National Association of Broadcasters (NAB) to explore ATSC3/NexGen Technology’s potential and an innovative product• Researched, ideated and created a product that will improve healthcare access in rural communities in health deserts, and presented the final product at the NAB Show in Las Vegas, NV in March 2024 which was then launched across the country by SpectraRep -
Potter Digital AmbassadorLeader Publications Jan 2024 - Jan 2024Festus, Missouri, Us• Worked with Leader Publications for a week through a Reynolds Journalism institute initiative to provide digital assistance to smaller newsrooms• Developed and executed a comprehensive social media strategy, email marketing plan, and video strategy to create a donation drive, contributing to the newspaper's fundraising efforts while capturing the essence of the Jefferson County community through cohesive graphics, web design and interviews -
Social Media ManagerHeads Up Edu Jan 2023 - Jan 2024St. Louis, Missouri, Us• Develop and maintain online presence for author and company through web development, Instagram, LinkedIn, Twitter, Instagram and Facebook• Cultivate organic and paid content to increase SEO and further Heads Up Edu goal of equipping students for college and career -
Digital Marketing InternSchaefer Digital Sep 2022 - Jan 2024Las Vegas, Us• Recruit and launch successful influencer program "Meatworks Maniacs," while cultivate engaging Facebook and Instagram social media content through copywriting, video editing and graphic design, increasing engagements by 256%• Utilize HubSpot and Canva to strategically plan, design and post compelling internal social media content, ensuring consistent brand messaging and engagement with the target audience for Schaefer Digital on LinkedIn, Facebook and Instagram• Collaborate with the CEO to analyze influencer outreach and marketing performance data using tools Google Analytics and HotJar, providing valuable insights for strategic decision-making and campaign optimization -
Content DeveloperThe Molitor Group Mar 2022 - Jan 2024• Create evergreen content and use social media tools to increase audience engagement on real estate social media platforms
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ReporterHer Campus Media Aug 2023 - Dec 2023Boston, Ma, Us• Pitch and write two monthly articles detailing Mizzou events, culture and lifestyle• Managed content upload and promotion, while actively participating in editorial discussions with fellow contributors and editors -
Account DirectorMatchbook Marketing Agency Jun 2023 - Dec 2023Columbia, Mo, Us- Connect and establish relationships with clients to serve as bridge between contact and student-led marketing teams - Recruit, build and lead student-led marketing teams to meet client needs - Serve on executive board to help craft the member experience of Matchbook Marketing and ensure that students continue to receive high-quality professional experiences that stimulate growth -
Communications Team LeadUniversity Of Missouri-Columbia May 2022 - Dec 2023Columbia, Mo, UsMU Division of Inclusion, Diversity and Equity• Produce all graphics and contributed to the social media campaigns of all content for the Department of Social Justice and Office of Academic Access and Leadership Development• Craft articles, blogs and press releases for the entire division to promote and reflect the inclusivity efforts across campus -
Assistant Team LeadUniversity Of Missouri-Columbia Nov 2021 - May 2022Columbia, Mo, UsMU Department of Social Justice• Oversee the production of graphics, social media content and other design needs for the five social justice centers at MU• Led a team of student designers, communicated with university employees to meet design needs
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Social Media CoordinatorUniversity Of Missouri-Columbia Jun 2021 - Nov 2021Columbia, Mo, UsOffice of New Student Programs• Engaged with prospective students and families via email, phone and in person to plan new student orientations for the Office of New Student Programs• Manage social media, utilizing graphic design, photography and videography resulting in increased audience interactions of over 200% in four months
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Summer Welcome LeaderUniversity Of Missouri-Columbia Jan 2021 - Jul 2021Columbia, Mo, UsOffice of New Student Programs• Oversaw the orientation of hundreds of incoming students virtually and in-person through the facilitation of engaging and meaningful small groups• Received training on handling difficult situations, Title IX and Civil Rights, diversity awareness/cultural competency, personal wellbeing, Strengthsquest and promoting positive team environment/work atmosphere
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News InternKmov-Tv May 2023 - Aug 2023Us- Report using a digital-first strategy for breaking news and feature stories at the most watched news operation in Missouri and Southern Illinois- Write full scripts, headlines, teases, and promos for nationally-recognized and award-winning station- Run teleprompter and floor direct for on-air talent for lifestyle show, Great Day St. Louis- Plan, edit, and create social media posts to share across multiple platforms, introducing production of vertical video storytelling to the newsroom -
Audience Engagement JournalistVox Magazine Jan 2023 - May 2023Columbia, Missouri, Us• Contributed to content creation for Vox Magazine's Facebook, Instagram, Twitter and TikTok profiles and other audience engagement opportunities such as newsletter development and reader experience surveys -
Copywriter InternMmgy Global Jan 2023 - May 2023Overland Park, Kansas, Us• Selected as one of two copywriters through competitive interview process held by Matchbook Marketing and MMGY Global to participate in agency mentorship internship program• Collaborate with team of nine to complete semester-long project for client, resulting in hands-on experience with global travel ad agency• Received the “Little Miss Sunshine” award in the end-of-year celebration -
Recruitment StrategistMatchbook Marketing Agency Nov 2022 - Dec 2022Columbia, Mo, Us- Collaborated with team of seven to lead Winter recruitment following company rebrand, resulting in 18% increase in application rate- Developed month-long in-person and virtual recruitment strategy, using class presentations, social media campaigns and word-of-mouth
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Social Media StrategistMatchbook Marketing Agency Aug 2022 - Dec 2022Columbia, Mo, Us• Collaborated with a team of eight to develop an online presence for fashion start-up, Allter• Oversaw social media content and creation through the cultivation of campaigns and monitoring social platforms to increase engagement
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Digital Communications InternHumankind Charity May 2022 - Aug 2022Bowburn, England , Gb• Run diversity campaigns on social media• Write a blog to connect with diverse groups struggling with alcoholism• Engage with product and website analytics to market DrinkCoach to the United Kingdom -
Project InternSweet Equity Media Jan 2022 - May 2022• Worked on various short-term projects to support the independent, virtual newsroom of Sweet Equity Media and help to foster a deeper understanding of the roots of inequity on local and national levels
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Arts And Culture EditorThe Maneater Feb 2021 - May 2022Columbia, Mo, Us -
ReporterThe Maneater Aug 2020 - Jan 2021Columbia, Mo, Us
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PhotographerThe Maneater Aug 2020 - Dec 2020Columbia, Mo, Us
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Teacher AssistantPaper Moon Early Learning Center Aug 2020 - Jul 2021• Supervised and engaged children in daily activities, assisted teachers in lessons and interacted with parents and guardians
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Content DeveloperBest Life Wellness Coaching Dec 2020 - Feb 2021• Developed a logo, color palette and fonts for business• Photographed business owner, Kelly Kirtley @bestlifewithkelly • Created templates and designs for social media platforms -
Fast Food ServerPm Bbq Oct 2018 - Jul 2020• Interacted with customers as a cashier, took orders and served food to customers -
HostessBishop'S Post Apr 2018 - Oct 2018
Shannon Worley Skills
Leadership
Writing
Social Media
Public Speaking
Social Media Strategy
Brand Development
Interviewing
Graphic Design
Alumni Relations
Event Planning
Creative Content Creation
Web Design
Data Analysis
Blogging
Video Editing
Communication
Digital Marketing
Photography
Adobe Photoshop
Fundraising
Facebook
Social Media Optimization
Journalism
Social Media Marketing
Content Development
Adobe Indesign
Public Relations
Strategic Communications
Research
Easily Adaptable
Copywriting
Search Engine Optimization
Organization Skills
Instagram
Shannon Worley Education Details
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University Of Missouri-ColumbiaWriting And Reporting -
Université Libre De BruxellesJournalism
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Cea Capa Education AbroadJournalism
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Lafayette Sr. High SchoolJournalism
Frequently Asked Questions about Shannon Worley
What company does Shannon Worley work for?
Shannon Worley works for Politico Europe
What is Shannon Worley's role at the current company?
Shannon Worley's current role is Social Media Intern.
What is Shannon Worley's email address?
Shannon Worley's email address is sh****@****uth.com
What schools did Shannon Worley attend?
Shannon Worley attended University Of Missouri-Columbia, Université Libre De Bruxelles, Cea Capa Education Abroad, Lafayette Sr. High School.
What skills is Shannon Worley known for?
Shannon Worley has skills like Leadership, Writing, Social Media, Public Speaking, Social Media Strategy, Brand Development, Interviewing, Graphic Design, Alumni Relations, Event Planning, Creative Content Creation, Web Design.
Who are Shannon Worley's colleagues?
Shannon Worley's colleagues are Shay Ay, Daniela Solorio, Oliver Bisset, Alexander Tönjes, Giacomo Rimoldi, Annabelle Dickson, Dionisios Sturis.
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