As owner and operator, I work with my clients to develop and implement data-driven marketing strategies to drive revenue growth through efficient spending on customer acquisition, retention and brand awareness. I provide my clients expert guidance on optimizing and testing existing and new marketing channels, customer journey mapping, and CRO for maximum ROI.

As Director of Digital Marketing, I am responsible for driving customer growth and retention through comprehensive acquisition and lifecycle marketing strategies, with a focus on CRM and loyalty.

As Director of Growth, I led overall growth strategy and employed a data-driven approach to profitably scale customer acquisition driven through paid marketing channels (with an emphasis on Facebook, TikTok, Youtube, Snapchat, and Google).

As Director of Growth, I ran point on budget and oversaw the overall growth strategy across core and expansion channels, including Paid Social, Paid Search, Display, Affiliate, Podcasts, Direct Mail and TV.

As Director of E-commerce, I was responsible for collaborating with cross-functional partners to manage all aspects of Chamberlain Coffee's direct E-commerce business including, but not limited to, business planning, content strategy and development, promotional campaigns, digital marketing, website design, customer service, and analytics.

As Head of Digital Marketing, I lead customer acquisition initiatives, developed and executed channel strategy and managed marketing mix for both seasonal and sustained yearly advertising calendars.

Reporting directly to the CEO, responsible for the growth of direct E-Commerce traffic and sales as well as assisting omni-channel growth. Dictated the strategy & managed the teams responsible for: UX/UI, Product & Web Content, SEO, SEM, Paid Social, Direct Media, Affiliate Marketing, Referral Program, Email Marketing, Data Analysis & Infrastructure.

As the Ecommerce Manager, I was responsible for planning, building, optimizing, and scaling effective marketing campaigns for a diverse range of initiatives (e.g., revenue generation, user sign-ups, and strategic investment), I defined a creative visual merchandising strategy, tracked key metrics and managed monthly/weekly/daily forecasting and reporting across all programs and strategize tactics for traffic, spend, ROI, conversion rates, and other performance KPIs.

• Write copy for all Love Culture products and all email marketing campaigns for E-commerce division• Work directly with Senior E-Commerce manager and marketing team to optimize SEO• Work directly with graphic designers and photographers to create unique and compelling content for promotions and campaigns• Analyze click-through rate and open rate of emails for email marketing campaigns• Create content for and manage all social media outlets including Facebook, Instagram, Pinterest, Wanelo, and Twitter.

• Purchase products and coordinate flash sale events for ShopLately.com’s in-house merchant, glint & gleam, on a daily basis• Manage reorders and fulfill stock of current product assortment• Create and revise pricing structures for products• Create and manage custom buying budget • Manage a team of 2 assistant buyers• Reach out to, maintain relationships with, and negotiate terms with new and existing vendors• Write copy for, upload, manage, and merchandise all glint & gleam products online using ShopLately’s custom backend software• Use Google Analytics, page view counts, and sales reports to evaluate successes and failures of products to develop new strategies to increase sell-through• Continuously research new fashion trends and current customer base for product planning• Attend trade shows such as MAGIC and SELECT, and other markets in the CMC• Implemented unique marketing strategies through social media channels such as Facebook, Twitter, Instagram, Pinterest, Tumblr, and a custom blogger program for ShopLately.com

• Provided writing support to entire Woodbury University student population, from first year students to upper-division students in all areas of academia including: Architecture, Fashion, Business, Animation, and Arts & Sciences• Provided writing and comprehensive support to students who have English as a second Language• Schedule and monitor appointments online and manage Writing Center user database using MS Excel

• Greet clients and answer incoming phone calls and emails daily• Data entry; including monthly sales totals, purchase orders, updating client files, etc.• Assist sales reps with client and manufacturer relations, including taking orders• Find, hire, train and manage a team of interns• Manage purchase orders by email, fax, and phone• Manage office needs including keeping up-to-date inventory of office supplies and ordering supplies• Maintain overall look of showroom, including updating linesheets, clothing displays, mannequins, etc.

• Provide excellent customer service on the selling floor, in the fitting room and at the cash registers• Handle garments that arrive daily: unload trucks, open and unpack the merchandise• Stock and replenish merchandise on the selling floor• Stay informed about campaigns and sales activities• Follow safety, security and administrative routines (including assisting in morning and evening audits of the registers)• Welcome and assist in the training of new colleagues• Work as a team and support all colleagues