Shannon Balmat Email & Phone Number

Chicago, Illinois, United States

Greater Chicago Area

Greater Chicago Area

Greater Chicago Area

Greater Chicago Area

Highlights while working on Diners Club International and Discover Financial Services as Agency of Record - - Sold in and executed the World's 50 Best Restaurants Partnership and creative campaign, which secured the brand in its positioning as premium and high-value for the target, international customers. - Oversaw the global brand redesign and website re-launch. Highlights while working on Clorox Family of Brands (Domestic and International) as Agency of Record - - Created and socialized the Clorox integrated marketing campaign process

Greater Chicago Area

Highlights while working on KFC as Agency of Record - Drove a 3.8% sales increase to reverse a yearlong sales decline, as the account lead on the new product launch creative 360 campaign for KFC Nuggets. During my tenure as account lead for KFC Social, the brand was named the “most social” food brand by Unruly Media, received 2nd in Forbes “Top 25 Restaurants in Social," and the viral "Corsage" Prom campaigned was launched.

New Albany, Oh

As a Summer Intern, I was chosen to respond to denim summer sales and progress the denim spring line, both of which are the highest selling periods for A&F’s top grossing product. To do so, I worked with planners to manage promotions, led design team to perfect Spring 2014 assortment, and negotiated vendor cost and timing. Throughout my internship, I presented analytics to denim upper management and made weekly recommendations on promotions and future assortments.

Oxford, Ohio

Selected by Professors in the Marketing Department to lead and teach students in Market Research classes (Marketing 335, Marketing 435, and Interactive Media Studies 413). Trained in the administration and assessment of eye-tracking usability studies and market research, and ultimately led students in their end-of-semester client presentations.

Cincinnati, Ohio Area

Selected by St. Ursula Academy English Department as a junior, senior, and post graduate to create and teach daily lesson plans for a 10 week intensive course designed to prepare incoming freshman with the English and Literature skills necessary to succeed in high school

Bachelor Of Science, Business; Marketing

Activities and Societies: University Honors Program, Farmer School of Business Honors Program, China Business Certificate Program, Kappa.

Mandarin Chinese (Minor)

Attended Tianjin Foreign Studies University Summer Intensive Program focusing on Mandarin Chinese Language and cultural studies