• Strategized and implemented global integrated marketing campaigns for product launches, tradeshows, webinars and targeted email campaigns, collaborating with product marketing, R&D and executive leadership• Developed e-marketing assets for tradeshows and events including landing pages, social media, emails, banner ads and direct mailers, coordinating with internal teams and vendors• Planned and managed tradeshows, overseeing vendors, lead generation, team coordination, setup and breakdown• Owned & maintained marketing automation platforms, Marketo & Vidyard, managing lead generation, segmentation, nurture campaigns and metrics across the organization• Managed all social media channels, developing strategy, content, scheduling, and engagement• Coordinated public facing content and PR around product releases, and during times of product issues

• Oversaw development of the CiM website in coordination with technical staff and external vendors• Maintained content management system (CMS) for CiM and OSR websites, oversaw content and page development, review and publishing process, and analytics • Social media community management for CiM, growing followers by 150% in under six months• Reviewed and approved marketing collateral ensuring brand consistency in the design, content, and layout • Led the logistics, organization and planning for a variety of CiM & OSR community events and conferences, the largest being the 5,000-person AAMC Annual Meeting• Managed the Medicine in the Community Grant Program; led outreach and communication with 39 student-run clinics, coordinated and reviewed annual financial reports, and created internal audit documentation

• Temporary position to assist in the coordination of pre-planning, onsite and post event activities for BHEF’s summer meeting, managing event registration, attendee and venue communications, staff agenda, event materials, and more• Maintained membership databases and email campaigns, communicating association events, resources, and news

• Built and managed ABM’s directory of proposal content, identified gaps, and researched and wrote content• Proposal coordinator for multi-million-dollar RFPs for current and potential clients, collaborating with cross-functional teams in sales, account management, HR, environmental services, risk management, and IT• Wrote and distributed a quarterly e-newsletter, SalesTalk, to over 250 sales, marketing, and operational personnel • Managed vendors and oversaw the design, development and production of marketing collateral• Created and led marketing training sessions on proposal best practices, ABM Knowledgebase, and company education