Shannon Bowman Email & Phone Number

Tampa, Fl, Us

Greater Tampa Bay Area

Developed and shaped communication strategies for one of the most critical commands in the U.S. military. Ensured messaging resonated with diverse audiences through research, writing, coordinating responses to media queries, and providing critical support during crisis situations.• Researched and authored public affairs guidance, media responses, and key talking points, ensuring alignment with communication strategies in a fast-paced environment; improved media response time by 25%. • Coordinated communication strategies through daily briefings with public affairs counterparts, enhancing message synchronization and responsiveness to media inquiries during international crisis situations.• Provided comprehensive media training to senior leaders and designated spokespersons, equipping them with skills for effective engagement and enhancing overall communication effectiveness. • Created and developed communication materials through cross-functional collaboration, promoting stakeholder engagement and aligning with key defense and aerospace technology initiatives.

Operated Salesforce Marketing systems to support the daily creation of customized business to business content for internal and external audiences. Researched, created, edited, and produced written and multimedia communication products connecting military service members to the largest military-focused recruiting company in the U.S. Executed account engagement, brand consolidation, email automation, and collateral management to support brand expansion.• Utilized Salesforce Marketing Cloud systems to support advertising operations for internal and external stakeholders, strengthening brand loyalty and growing client partnerships to support business growth. • Led comprehensive analysis of website mockup, reviewed content to enhance the user experience, resulting in on time new website launch.• Collaborated with matrixed teams to curate content for digital advertising as assigned, ensuring alignment with advertising, branding, and marketing strategies and priorities.

Tampa, Florida, United States

Coordinated, produced, and reviewed multimedia products, talking points, fact sheets, news and feature articles, web-based content, briefings, speeches and scripts, newsletters, photographs, videos, and other publication materials for internal and external audiences. Advised base leaders on written and digital content and analytics for operational planning, and historical use. • Led high-impact messaging campaigns during two Super Bowls, planned and executed four media engagements and directed a team of seven to craft 62 products to foster military-civilian relationships and drive recruiting. • Managed 11 personnel as lead editor, reviewed all written publications for internal and external audiences via website and intranet, led productivity increase from 1.8K to 2.9K media products created in one year. • Oversaw all digital media publications across four social media channels, published 1.5k annual posts with directed messaging, grew social media following from 30K to 68K over two years. • Coordinated 12 military and veteran service messaging campaigns to expand community outreach. Imagery featured on ESPN and during NFL, NHL, MLB sporting events, expanded public knowledge of military capabilities.

Tampa, Florida, United States

Planned and executed media operations activities and engagements. Advised senior military leaders on news media issues, propriety, and importance of information for public release. Established and maintained effective and cooperative working relationships with news media representatives and responded to queries. Prepared subject matter experts for interviews and evaluated coverage. Researched, drafted, coordinated, and reviewed media plans and talking points.• Conducted detailed research and data analysis to craft media kits and pitch compelling stories, enhancing external media engagements from 55 to 100 annually; advised senior leaders on coverage to support executive communications. • Acted as a spokesperson, handling media queries and conducting 36 media training sessions for 400 employees to enhance their public speaking skills and interview readiness. • Managed an international media campaign during a critical Department of Defense aerospace operation in the Middle East, collaborating with host nation partners and the Wall Street Journal, reaching a global audience of 1.2 billion viewers through detail-oriented messaging efforts. • Oversaw messaging for emergency evacuations and training exercises, serving as the primary internal communications liaison between response agencies and over 22,000 personnel as the emergency operations center media representative.

Tampa, Florida, United States

Documented Air Force operations by crafting written, video, and photographic content for publication. Promoted public understanding and support of military functions for internal and external audiences through media production and community outreach programs.- Crafted 1,300 written and multimedia products in support of Air Force communication and messaging plans, awarded 10 individual media awards, including Air Force Communicator of the Year and Air Force Best New Writer of the Year.- Innovated installation-wide public affairs digital messaging by expanding livestreaming capabilities. Trained 16 team members and created a livestream standard operating procedure increasing messaging outreach from 22K to 68K.- Organized 25 installation tours for more than 5K visitors from diverse groups, including private organizations, civic leaders, education leaders, and students, fostering a stronger and more interconnected military-community relationship.

Albuquerque, New Mexico, United States

Served as a technical writer and scribe to a to a team of ophthalmologists, to provide seamless patient care in one of the largest comprehensive eye care practices in the United States. Supported the management of patient records, charting, and documentation during consultations and examinations. - Managed a team of 4 ophthalmic assistants, providing mentorship, training, to conduct pre-screening examinations for 40 patients daily, leading to increased productivity, enabling 9,600 patient visits per year.- Assisted in ophthalmic surgical procedures, ensuring aseptic techniques, proper sterilization, and smooth operation flow, resulting in improved patient outcomes.- Managed call routing systems and provided comprehensive information to address 10 daily patient inquiries, streamlining communication, and expediting services for 2,400 patients annually.

Albuquerque, New Mexico

Coordinated and assigned forensic investigation cases to team members, optimizing efficiency and maintaining a balanced workload within the organization. Prepared medicolegal investigation records for use by medical investigators, legal investigators, and law enforcement agencies. Oversaw training of staff providing leadership, training, and performance evaluation. - Managed and supervised a team of 24 staff members to conduct 15 daily medical investigation procedures, to streamline team productivity and enable 5,460 investigations per year.- Prepared, reviewed, and verified 27,000 medical records and legal documents annually to ensure accuracy and operational standards.- Conducted over 100 training sessions for new hires, to improve workflow and expedite investigation times by 75%.