Shannon Chen Email & Phone Number

Greater Los Angeles Area

Marketing/UA consulting agency dedicated to mobile gamesWork with your team to optimize experiences across your marketing performanceProvide full transparent strategies on user acquisition, conversion, retention, engagement and/or data analysis提供全透明手机游戏海外广告投放咨询英，中，日，韩，西语母语市场资讯量身定做适合各个产品／团队方案

Leading ShuttleWizard.com's lead generation, SEO and marketing.ShuttleWizard.com is a transportation search engine and booking platform that allows travelers to search, compare and book the most affordable yet personalized transportation options. We offer shuttle services, private car services, SUVs and limo services. We pride ourselves on partnering with only the highest rated drivers and service providers nation wide.

Greater Los Angeles Area

* Lead mobile and browser game marketing strategy and user acquisition worldwide for ZQGame (U.S. Subsidiary of Shenzhen ZQGame, a publicly listed gaming company with 2000 employees and 30+ studios in China). Managed user acquisition campaigns on ad networks, including video & banner mobile/browser ad networks, DSPs, RTBs, social networks and moreOptimized targeting, creatives, marketing messages, marketing spend, bids and budget allocationImplement new marketing partners worldwide to support ZQGame's global offices (North America, South Korea, Taiwan and more)Conducted PR and social media influences and helped to build ZQGame's company and product brand awareness* Run ZQ’s international business development team and is responsible for the company’s game licensing, M&A and other strategic partnerships.Attending all major game conferences worldwide to drive ZQ's mobile and browser game publishing partnerships. Negociated agreements and signed 40+ key partners in licensing, publishing, payment, in-game monetization and more.

In house publishing for Dreamics (start up dev studio for casual games).Jolly Jam iOS: http://bit.ly/1p20Hmj- An irresistible puzzle game that transports players to the delectable lands of the Jelly Kingdom. Players take on the role of Prince Jam to rescue his beloved Princess Honey from the evil Boss and his adorably wicked minions. The game features a unique matching system where players strategically create and drag a box to match various fruit jelly. Utilizing unique bonus power-ups and colorful combos attacks allows players to dominate the board. As players progress through the Jelly Kingdom, new levels and content will be unlocked for free and is one step closer to rescuing the Princess!

Greater Los Angeles Area

Led company wide online and offline marketing initiatives and ensure program execution at national levels within the indirect, direct and business channels. Developed promotions, sales and marketing activities for two product lines and achieved a 600% revenue increase in 6 months. Managed the US sales and marketing team of 10 person. Led the support team in China headquarter to systematize the communication and work flow between both departments.

Helping expand leading Chinese Content Delivery Network (CDN) for International markets and for global companies with media assets in China and Asia-Pacific.

• Performed online/offline marketing and promotion for Asian gaming products.• Monitored and tracked data analysis to identify business development strategies.• Conducted public relation program in China for target audiences such as consumer and government.• Managed social media/third party applications, like World Mahjong Tour Multiplayer Game on Facebook with 370k+ users• Worked with software development teams for game and backend reporting system quality• Understood the online gaming trends and supported market development department for the Asia market.

*Analyzed Nielsen Audience Research Report in order to generalize viewers' preference.*Participated and provided ideas in marketing strategy brainstorming sessions for subs.

Responsible for the social and financial news reporting.Published 5 reports with over 20,000 characters in three months and two covering stories.

M.A., Global Communication

Global Marketing (MBA), Strategic Brand Communication, Global Entertainment Marketplace, Economics of Communication Industry Management.

Msc, Global Media And Communications

International Marketing, Globalization and Communication Media Power, Gender and the Media, Representation of Media.

B.A., Journalism & Communications

Activities and Societies: Symphony Orchestra Student Journalists' Union