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Shannon is a commercial leader, advisor, and investor with 20 years’ experience at category-creating companies, such as Spotify (SPOT), Butterfly (BFLY), and Peloton (PTON), often where hard goods meets software. From growth through exit, she brings new digital experiences to market, then scales, and is committed to expanding new technologies that improve health, wellness and consumer quality of life. Shannon is a senior collaborator to technical stakeholders (clinical, finance, operations), and she brings product sensibility and creative empathy to her work. As a P&L owner, she has led marketing, sales, GTM strategy, partnerships, distribution, and team building achieving product-market-fit and adoption efficiently. Shannon is also a seasoned Advisor to scaling start-ups through The Inflection Co, a start up advisory she founded in 2019. Shannon holds an MBA from Columbia Business School, BA from McGill University, and more than two dozen patents related to streaming media and location capabilities.
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PrincipalAmazonNew York, Ny, Us -
AdvisorMesa Dec 2024 - PresentAustin, Us -
Founding Team - Bd & GtmMesa Nov 2023 - PresentAustin, UsFirst commercial / #4 hire for pre-seed card and loyalty program. Pitch and secure key distribution partnerships, specifically closing top 10 mortgage lenders while Mesa is pre-product. Secured interest and LOI commitment from national real estate brokerages and servicing partners. Participate in all aspects of business, including securing pre-seed and seed sage investment, hiring, business planning, and operations planning.
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PrincipalThe Inflection Co. Feb 2021 - PresentNew York, Ny, UsGrowth advising for select health, SaaS, hardware, and media entities that are scaling and expanding commercially via B2B, B2C, and B2B2C motions.Select clients and investments include: - Supernatural (through Meta acquisition): Virtual Reality Fitness via Meta Quest- FreeFuse: Ai enabled video post-production optimization- IdentifEYE Health: hardware / software medical device for accessible ocular imaging- MindCo: VR-based CBT therapy for smoking cessation & mental health -
Head Of BdPeloton Interactive Feb 2021 - May 2022New York, UsBuilt the BD function, managing xfn teams, strategy, and executing marquee blueprint deals across five verticals, including: Delta Airlines, Verizon, LG TV, Samsung and more. -
Head Of Business Development / Gm VetButterfly Network, Inc. Aug 2019 - Feb 2021Burlington, Massachusetts, UsComplete medical imaging operating system - AI-enabled imaging, smart ultrasound on a chip. - develop first of kind partnerships with Fortune 500 companies to grow business, involving clinical, operational, technical, and financial negotiation and execution- GM for veterinary business.- developed and scaled partnerships with partners yielding 25% of total sales, including tooling, financials, and marketing programs at lowest investment / CAC- Build out verticalized BD team for scale across sectors (eg retail health, payor, etc)- Built refer-a-friend program, driving cross functional collaboration to launch globally. Yields 5-10% quarterly sales at lowest CAC. -
Director, Business Development - PodcastsSpotify Jan 2017 - Aug 2019Stockholm, Stockholm County, SeI develop business models for new content verticals. This means I negotiate business terms with external rightsholders, and internally scope product investment and monetization strategies to expand Spotify's content portfolio for original and licensed content into the podcast and other media verticals.I am among the top 5% most prolific inventors at Spotify with 27 patents awarded globally. -
Director - Subscription GrowthSpotify Oct 2013 - Aug 2019Stockholm, Stockholm County, Se• Manage relationships with senior global partners and cross-functional stakeholders• Negotiate complex commercial, legal and technical terms internally and externally • Influence platform roadmap for tools to support growth through partnerships, focused on retail and banking partnerships• Explore and recommend path forward for new distribution channels, on and offline• Scoped expansion of Student Tier to 30+ additional markets, evaluating student verification vendors, user experience, competitive landscape, financial impact. Select partnerships:- http://techcrunch.com/2016/01/19/starbucks-now-lets-you-save-the-songs-you-heard-in-store-to-spotify/- https://www.marketwatch.com/story/is-this-partnership-between-capital-one-and-spotify-the-future-of-credit-card-rewards-2017-05-10
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ExpertPrimary Venture Partners Apr 2017 - Apr 2019New York, New York, UsMembers of the Primary Expert Network (PEN) support founders through key operating challenges and share best practices between / among functional experts. -
MentorFirst Round Capital Jan 2016 - Jan 2017San Francisco, Ca, Us -
Senior Product OwnerAmerican Express Jul 2011 - Nov 2013New York, Ny, Us• Led cross-functional development of mobile and retail payments capabilities, including: account creation efficiencies; onboarding/card checkout flow experience; ATM network expansion. Acquired more than 1M paid users in year one. (Bluebird is a prepaid card from American Express and Walmart)• Identified and implemented distribution through new business lines within Walmart (Saving's Catcher) and 3rd party partners• Launched pilot of Student Card, a prepaid card issued to students with federal funds deposits.• Analyzed customer behavior to develop loyalty marketing strategy and recommend product investment prioritization. -
Account Executive - Internet/Technology PracticeFleishmanhillard Jul 2006 - Aug 2009St. Louis, Mo, Us100% supporting Zillow from launch to top 10 real estate site in the country. Developed public relations and constituent management programs to support new product launches, category creation, and stakeholder management. -
FellowHarvard Kennedy School Aug 2004 - Sep 2005Cambridge, Ma, UsWorld Teach program run through Harvard Kennedy School. 1-year program to teach high school in central China (1/2 yr in underprivileged school, 1/2 yr in affluent school). Volunteer in rural orphanages and summer camp for disabled orphans
Shannon Cusick Skills
Shannon Cusick Education Details
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Columbia Business SchoolEntrepreneurship; General Management -
Mcgill UniversityInternational Politics
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The Lawrenceville School
Frequently Asked Questions about Shannon Cusick
What company does Shannon Cusick work for?
Shannon Cusick works for Amazon
What is Shannon Cusick's role at the current company?
Shannon Cusick's current role is Principal.
What is Shannon Cusick's email address?
Shannon Cusick's email address is sc****@****inc.com
What is Shannon Cusick's direct phone number?
Shannon Cusick's direct phone number is +467362*****
What schools did Shannon Cusick attend?
Shannon Cusick attended Columbia Business School, Mcgill University, The Lawrenceville School.
What skills is Shannon Cusick known for?
Shannon Cusick has skills like Product Management, Strategy, Cross Functional Team Leadership, Product Development, Marketing Strategy, Marketing, Business Development, Business Strategy, Competitive Analysis, Analytics, Digital Marketing, Strategic Partnerships.
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