Shannon Lee Email & Phone Number

Chicago, Illinois, United States

United States

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Chicago, Illinois, United States

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Chicago, Illinois, United States

• Strategically oversees creative for all client brand initiatives, marketing campaigns and events.• Leads and manages the Creative Department; allocating resources and managing profitability.• Creative liaison between cross-functional teams, including marketing strategy and digital marketing.• Proposed and implemented a new creative automation platform, saving $224k/year on ad production.• Delivers dynamic pitch presentations to clients and prospects, using a storytelling approach.• Created a distinct "plan on a page" strategy framework leveraged for clients and at industry events.• Maintains an 88% employee retention rate by promoting creative health and a positive work culture.

North Chicago, Il

As the leader of our agency's Creative Department, I oversee the development of brand and omnichannel digital marketing campaigns for our clients and play a key role in new business development. I collaborate with Strategy and Digital Marketing teams to create marketing strategies that enhance brands and generate leads. I ensure the delivery of creative work is aligned with the strategy, delivered on time and within budget.Our client portfolio includes Global Fortune 500 and B2B tech brands like Lenovo, CDW, Verizon, and LinkedIn. I utilize audience and business insights to develop marketing plans that drive key business metrics. Additionally, I lead brand development and creative efforts for SMB startups and Health Tech clients. This includes facilitating brand workshops to establish brand platforms, naming, visual identity, and brand guidelines.I contribute to new business efforts by creating capabilities decks and playing a leading role in RFP pitches. I have implemented process efficiencies, developed best practices documentation, and write concise creative/campaign briefs. I also create brand methodology documentation and prepare Quarterly Business Review presentations that showcase campaign results and highlight the latest industry and marketing trends.As a senior leader, I stay updated on current marketing trends and provide recommendations for future company initiatives, contributing to the organization's future direction. My leadership style and upbeat personality foster a culture of enthusiasm and fun. I have led and initiated various company-wide events focused on brand-building, emerging trends, and skills workshops for the creative team.

Studionorth

Directs digital campaigns and oversees creative development for Global Fortune 500 and B2B clients. Creates brand identities including logo and naming as well as the development of complete brand systems and toolkits. Adept at leading high-quality video productions, event strategies and booth design, product launches, social campaigns, and highly creative go-to-market assets.I lead a 14-person Creative Department that includes design, UI/UX, content, social and media. I foster an environment that drives creativity but also leverages research, data and customer insights to create unique and relevant engagement strategies. I believe in close, authentic relationships with our clients and inspire my creative team to work passionately together to tell our client's compelling brand stories that deliver exceptional customer experiences and differentiate in today’s competitive market.

Worked closely with designers, copywriters, social media specialists, digital teams and the Creative Director to design, direct and present award-winning creative for clients within the healthcare, technology, education and manufacturing industries. The diverse range of on and offline activities included websites, apps, email, social media, cross-channel campaigns, event experiences, brand systems, videos, and other marketing collateral.

Chicago, Illinois, United States

Chicago, Illinois, United States

• Led a 15-person Board for the largest chapter in the US with over 750 members.• Revamped the chapter's annual strategic plan with SMART goals and enduring strategic initiatives that continued to serve as the foundation for the next two terms.• Worked with committee leaders to track KPIs against their goals monthly.• Led monthly board meetings and emceed 21 events throughout my term.• Focused on succession planning, ensuring chapter leaders were developed to grow.• Pioneered the chapter's inaugural DEI committee.• Proud winner of the 2022 Silver Chapter of the Year award.

Chicago, Illinois, United States

Chicago, Illinois, United States

• Created revenue-generating advertising, direct mail, packaging, promotions, catalogs, brochures and interactive media, working with executive business operations ranging from Marketing to Product Development.• Directed and managed workload of junior staff and outside talent including designers, illustrators, photographers and copywriters to achieve exceptional collaborative results.• Conceived and developed new marketing campaign resulting in $16K in new business revenue within first month of launch.• Conceptualized, initiated, and procured funding for a web-based prepress portal and online proofing system to automate workflows and eliminate costs of over $5K per year.• Instituted improved processes, documentation and organization to facilitate project communications.• Assisted product market leaders in formulating brand development and marketing strategies.• Responsible for assuring company voice and vision is consistent across all creative work.

User Interface designer and information architect for a technology consulting firm specializing in the development of custom Web applications. Responsible for developing all corporate branding initiatives including company website and multimedia presentations.• Collaborated with users, business analysts, clients and developers to design the user interface for a custom enterprise project lifecycle management solution for the world’s largest supplier of automotive interior systems, Johnson Controls, Inc.• Designed and developed user interface screens, navigational flows, and process flow diagrams for interactive prototypes.• Created internal marketing collateral including tradeshow graphics, flash presentations, and corporate website.• Facilitated client meetings to resolve usability and business process issues.

Designed print collateral, branding development and multimedia campaigns for corporations, agencies and small businesses.Clients: TuckerKnapp Integrated Marketing Agency, Diamond Technology Partners, American Heart Association, Jabber.com, YWCA, Grand Rapids Art Museum, Bowne, Tizi Melloul Mediterranean Restaurant, and AED at Home.

Chicago, Illinois, United States

• Art Directed all web development and internal design campaigns.• Created marketing collateral including brochures, presentations and proposals for Fortune 500 clients. Clients: NBC, Lexmark International, State Farm Insurance Co., MOD Restaurant, Nextera Enterprises, and Save-A-Lot.

• Lead Designer for all web and print development.• Established company brand identity for all Indemark media.• Interacted with clients on key project development issues. Clients: UP Footgear (part of Wolverine World Wide, Inc.), ROI Design, John Henry, Co., Western Pennsylvania Conservatory, and Giant Eagle Supermarkets.

Strategies That Build Winning Brands

Bachelor Of Fine Arts (B.F.A.), Design And Visual Communications, General