Shannon Duffin Email and Phone Number
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For the last decade, I have been embedded as a project lead with a large marketing-focused managed services company. The work allowed me to design, develop and administrate complex marketing solutions for the company I was contracted with and for their customers, many of whom are brand names we are all familiar with. Working in this unique capacity allowed me to collaborate directly with those brand representatives and with a broad spectrum of internal teams and resource providers: sales, C-level, business development, technology, and vendors. My comprehensive background blending tech and marketing initiatives can be applied in a very meaningful way to build brands, communicate effectively and add value to products and services.With a foundation overlapping the creative and technology industries, I blend robust experience in client-facing marketing project management, lead generation, brand strategy, campaign development, and targeted messaging. Part art director, part project manager, I am a great match for an employer in need of a hands-on collaborator with a unique and meaningful focus on customer engagement, marketing analytics, deep research, a solid resource network, and emerging backend marketing technologies. Initiatives over the last 24 months have included:• Virtual company store automating marketing with asset development, variable imaging and on-demand, web-to-print fulfillment while boosting network engagement for the 200+ college and university brands represented by Learfield Sports• Automated web-to-print branded marketing collateral system for JVM Realty’s portfolio of 23 residential properties (folders, site maps, stationery, signage, etc.)• Assisted Wyndham’s marketing team and their 24 brands while supporting the internal launch of Wyndham Brand Hub and La Quinta Bright Site to property franchisees• Supplemental A/B ad campaigns for Lifespace Communities’ 17 senior living communities with ad buy insertions in regional publications nationwide• Institutional and retail trade dress for Farmer Brothers Coffee product lines• Art for 2.5m multilingual calendars, an essential fundraiser for Catholic Extension Society, and additional fundraising programs throughout the year• Brand identity, trade media, tradeshow presence, b2b sales materials and CMS website for AquaSpy’s Crophesy commercial irrigation tech startup• Supported startup product Reva Touchless with logo, sales and trade booth creation• Assistance to Pure Inventions in partnerships with Weight Watchers, Lash Lounge and Prime IV
Massman Construction Co.
View- Website:
- massman.net
- Employees:
- 84
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Marketing ManagerMassman Construction Co. Aug 2024 - Present -
Senior-Level Marketing & Brand ManagerDuffin Design Oct 2014 - Aug 2024Kansas CityMy foundation is in managed services, an arena that overlaps marketing and technology. I blend robustexperience in client-facing marketing project management, lead generation, brandstrategy, campaign development, and targeted messaging. Part Art Director, part ProjectManager, I am a great match for an employer in need of a hands-on collaborator with aunique and meaningful focus on customer engagement, marketing analytics, deepresearch, a solid resource network, and emerging… Show more My foundation is in managed services, an arena that overlaps marketing and technology. I blend robustexperience in client-facing marketing project management, lead generation, brandstrategy, campaign development, and targeted messaging. Part Art Director, part ProjectManager, I am a great match for an employer in need of a hands-on collaborator with aunique and meaningful focus on customer engagement, marketing analytics, deepresearch, a solid resource network, and emerging backend marketing technologies.• Delivered an online company store automating marketing with asset development,variable imaging and on-demand, web-to-print fulfillment while boosting networkengagement for the 200+ college and university brands represented by Learfield Sports• Coordinated an automated web-to-print branded marketing collateral system for JVMRealty’s portfolio of 23 residential properties (folders, site maps, stationery, signage, etc.)• Assisted Wyndham’s marketing team and their 24 brands while supporting the internallaunch of Wyndham Brand Hub and La Quinta Bright Site to property franchisees• Created supplemental A/B ad campaigns for Lifespace Communities’ 17 senior livingcommunities with ad buy insertions in regional publications nationwide• Developed institutional and retail trade dress for Farmer Brothers Coffee product lines• Launched brand identity, trade media, tradeshow presence, b2b sales materials andCMS website for AquaSpy’s Crophesy commercial irrigation tech startup• Supported startup product Reva Touchless with logo, sales and trade booth creation• Aided Pure Inventions in partnerships with Weight Watchers, Lash Lounge and Prime IV•Building strong and cohesive branding across all marketing channels•Project management•Team recruiting/development•Fostering team dynamics and motivation•Developing compelling corporate messaging•Sourcing vendor relationships•SaaS product marketing•Integrated marketing Show less
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Senior Art DirectorWebbmason Jan 2010 - Oct 2014Hunt Valley, Maryland, United States•Spearheaded early utilization of multichannel direct marketing campaigns•Designed consumer-facing loyalty programs•Designed healthcare open enrollment campaigns•Created engaging retail environments•Branded enterprise management and hybrid ERP/CRM “company store” websites•Introduced new techniques for digital advertising•Executed popular sales and trade industry event promotions -
Senior Art Director/Brand ManagerRpm Aug 2003 - Jan 2010Dallas-Fort Worth Metroplex•Primary role was to create the company’s marketing department •Built the brand messaging and aesthetics for a fast-growing marketing technology company•Worked in tandem with sales team to find connections with prospective customers•Implemented new branding throughout the company•Spearheaded a new website design•Developed techniques for automated direct marketing•Acted as an extension resource for national companies that needed specialized creative help
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Graphic DesignerWilliamson-Dickie Mfg. Co. Jun 1997 - Mar 2000Fort Worth, Texas, United States•Point-of-sale signage•Catalog design, building and print management•New product campaigns•Photoshoot planning, styling, and on-set assistance•Television commercial scouting, dressing, and styling•Trade show booth design•Sales support
Shannon Duffin Skills
Shannon Duffin Education Details
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Post-Graduate Courses
Frequently Asked Questions about Shannon Duffin
What company does Shannon Duffin work for?
Shannon Duffin works for Massman Construction Co.
What is Shannon Duffin's role at the current company?
Shannon Duffin's current role is Marketing Manager, Senior-Level Marketing + Creative: Product & Service Promotion, Brand Management, Creative Strategy, Team Coordination, Trends.
What is Shannon Duffin's email address?
Shannon Duffin's email address is sh****@****.rr.com
What schools did Shannon Duffin attend?
Shannon Duffin attended University Of Kansas, Park University.
What skills is Shannon Duffin known for?
Shannon Duffin has skills like Seo, Marketing Strategy, Brand Development, Integrated Marketing, Crm, Marketing, Graphic Design, Social Networking, Management, Sales, Art Direction, Website Development.
Who are Shannon Duffin's colleagues?
Shannon Duffin's colleagues are Jessie Mcwilliams, Harrison Greene, John Lafevers, Patrick Byrne, Danny Morton, Patrick Lucero, Megan Vest.
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Shannon Duffin
Greater Chicago Area -
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