Shannon Duffin

Shannon Duffin Email and Phone Number

Marketing Manager, Senior-Level Marketing + Creative: Product & Service Promotion, Brand Management, Creative Strategy, Team Coordination, Trends @ Massman Construction Co.
overland park, kansas, united states
Shannon Duffin's Location
Kansas City Metropolitan Area, United States
Shannon Duffin's Contact Details

Shannon Duffin work email

Shannon Duffin personal email

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About Shannon Duffin

For the last decade, I have been embedded as a project lead with a large marketing-focused managed services company. The work allowed me to design, develop and administrate complex marketing solutions for the company I was contracted with and for their customers, many of whom are brand names we are all familiar with. Working in this unique capacity allowed me to collaborate directly with those brand representatives and with a broad spectrum of internal teams and resource providers: sales, C-level, business development, technology, and vendors. My comprehensive background blending tech and marketing initiatives can be applied in a very meaningful way to build brands, communicate effectively and add value to products and services.With a foundation overlapping the creative and technology industries, I blend robust experience in client-facing marketing project management, lead generation, brand strategy, campaign development, and targeted messaging. Part art director, part project manager, I am a great match for an employer in need of a hands-on collaborator with a unique and meaningful focus on customer engagement, marketing analytics, deep research, a solid resource network, and emerging backend marketing technologies. Initiatives over the last 24 months have included:• Virtual company store automating marketing with asset development, variable imaging and on-demand, web-to-print fulfillment while boosting network engagement for the 200+ college and university brands represented by Learfield Sports• Automated web-to-print branded marketing collateral system for JVM Realty’s portfolio of 23 residential properties (folders, site maps, stationery, signage, etc.)• Assisted Wyndham’s marketing team and their 24 brands while supporting the internal launch of Wyndham Brand Hub and La Quinta Bright Site to property franchisees• Supplemental A/B ad campaigns for Lifespace Communities’ 17 senior living communities with ad buy insertions in regional publications nationwide• Institutional and retail trade dress for Farmer Brothers Coffee product lines• Art for 2.5m multilingual calendars, an essential fundraiser for Catholic Extension Society, and additional fundraising programs throughout the year• Brand identity, trade media, tradeshow presence, b2b sales materials and CMS website for AquaSpy’s Crophesy commercial irrigation tech startup• Supported startup product Reva Touchless with logo, sales and trade booth creation• Assistance to Pure Inventions in partnerships with Weight Watchers, Lash Lounge and Prime IV

Shannon Duffin's Current Company Details
Massman Construction Co.

Massman Construction Co.

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Marketing Manager, Senior-Level Marketing + Creative: Product & Service Promotion, Brand Management, Creative Strategy, Team Coordination, Trends
overland park, kansas, united states
Website:
massman.net
Employees:
84
Shannon Duffin Work Experience Details
  • Massman Construction Co.
    Marketing Manager
    Massman Construction Co. Aug 2024 - Present
  • Duffin Design
    Senior-Level Marketing & Brand Manager
    Duffin Design Oct 2014 - Aug 2024
    Kansas City
    My foundation is in managed services, an arena that overlaps marketing and technology. I blend robustexperience in client-facing marketing project management, lead generation, brandstrategy, campaign development, and targeted messaging. Part Art Director, part ProjectManager, I am a great match for an employer in need of a hands-on collaborator with aunique and meaningful focus on customer engagement, marketing analytics, deepresearch, a solid resource network, and emerging… Show more My foundation is in managed services, an arena that overlaps marketing and technology. I blend robustexperience in client-facing marketing project management, lead generation, brandstrategy, campaign development, and targeted messaging. Part Art Director, part ProjectManager, I am a great match for an employer in need of a hands-on collaborator with aunique and meaningful focus on customer engagement, marketing analytics, deepresearch, a solid resource network, and emerging backend marketing technologies.• Delivered an online company store automating marketing with asset development,variable imaging and on-demand, web-to-print fulfillment while boosting networkengagement for the 200+ college and university brands represented by Learfield Sports• Coordinated an automated web-to-print branded marketing collateral system for JVMRealty’s portfolio of 23 residential properties (folders, site maps, stationery, signage, etc.)• Assisted Wyndham’s marketing team and their 24 brands while supporting the internallaunch of Wyndham Brand Hub and La Quinta Bright Site to property franchisees• Created supplemental A/B ad campaigns for Lifespace Communities’ 17 senior livingcommunities with ad buy insertions in regional publications nationwide• Developed institutional and retail trade dress for Farmer Brothers Coffee product lines• Launched brand identity, trade media, tradeshow presence, b2b sales materials andCMS website for AquaSpy’s Crophesy commercial irrigation tech startup• Supported startup product Reva Touchless with logo, sales and trade booth creation• Aided Pure Inventions in partnerships with Weight Watchers, Lash Lounge and Prime IV•Building strong and cohesive branding across all marketing channels•Project management•Team recruiting/development•Fostering team dynamics and motivation•Developing compelling corporate messaging•Sourcing vendor relationships•SaaS product marketing•Integrated marketing Show less
  • Webbmason
    Senior Art Director
    Webbmason Jan 2010 - Oct 2014
    Hunt Valley, Maryland, United States
    •Spearheaded early utilization of multichannel direct marketing campaigns•Designed consumer-facing loyalty programs•Designed healthcare open enrollment campaigns•Created engaging retail environments•Branded enterprise management and hybrid ERP/CRM “company store” websites•Introduced new techniques for digital advertising•Executed popular sales and trade industry event promotions
  • Rpm
    Senior Art Director/Brand Manager
    Rpm Aug 2003 - Jan 2010
    Dallas-Fort Worth Metroplex
    •Primary role was to create the company’s marketing department •Built the brand messaging and aesthetics for a fast-growing marketing technology company•Worked in tandem with sales team to find connections with prospective customers•Implemented new branding throughout the company•Spearheaded a new website design•Developed techniques for automated direct marketing•Acted as an extension resource for national companies that needed specialized creative help
  • Williamson-Dickie Mfg. Co.
    Graphic Designer
    Williamson-Dickie Mfg. Co. Jun 1997 - Mar 2000
    Fort Worth, Texas, United States
    •Point-of-sale signage•Catalog design, building and print management•New product campaigns•Photoshoot planning, styling, and on-set assistance•Television commercial scouting, dressing, and styling•Trade show booth design•Sales support

Shannon Duffin Skills

Seo Marketing Strategy Brand Development Integrated Marketing Crm Marketing Graphic Design Social Networking Management Sales Art Direction Website Development Sales Management Project Management Strategic Planning Sales Operations

Shannon Duffin Education Details

Frequently Asked Questions about Shannon Duffin

What company does Shannon Duffin work for?

Shannon Duffin works for Massman Construction Co.

What is Shannon Duffin's role at the current company?

Shannon Duffin's current role is Marketing Manager, Senior-Level Marketing + Creative: Product & Service Promotion, Brand Management, Creative Strategy, Team Coordination, Trends.

What is Shannon Duffin's email address?

Shannon Duffin's email address is sh****@****.rr.com

What schools did Shannon Duffin attend?

Shannon Duffin attended University Of Kansas, Park University.

What skills is Shannon Duffin known for?

Shannon Duffin has skills like Seo, Marketing Strategy, Brand Development, Integrated Marketing, Crm, Marketing, Graphic Design, Social Networking, Management, Sales, Art Direction, Website Development.

Who are Shannon Duffin's colleagues?

Shannon Duffin's colleagues are Jessie Mcwilliams, Harrison Greene, John Lafevers, Patrick Byrne, Danny Morton, Patrick Lucero, Megan Vest.

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