Shannon Emily Davidson Email & Phone Number

Toronto, ON, CA

Toronto, Ontario, Canada

My years of experience leading teams and building business relationships have cultivated my understanding of how to foster trust, accountability, and collaboration. My hands-on approach to mentorship, combined with insights from behavioral science and modern workplace research, help me address the real challenges of today’s professionals. Building and.

Toronto, Ontario, Canada

• Implemented client-centric approaches for account and creative teams to guide the delivery of strategic and impactful thought leadership, consumer engagement, business transformation, crisis and brand awareness.
• Fostered a consistent agency brand narrative and approach to new business pitch processes and content delivery that reinforced the agency role of being “hearts and brains” for clients, not “arms and legs”, delivering a.
• Mentored account teams on client and stakeholder relationships to enable transparent, thoughtful and creative counsel that fostered trust with and drove results for clients.
• Executive brand marketing and communications advisor to key clients including TELUS, Home Hardware, Boehringer Ingelheim, Hockey Canada Foundation and Ford Motor Company of Canada.

Toronto, Canada Area

• Accountable for all areas of agency operations, business strategy and development including business structure, financial performance, client strategy and relations, new business, employee relations and recruitment.
• Fostered strong team commitment with no employee attrition throughout pandemic period, while industry agency attrition average was between 35-55%.
• Drove new business development delivering agency stability and revenue targets despite a 60% loss in revenue within three weeks of COVID pandemic lock-downs
• Developed strong cross-border relationships throughout BCW global network, building strong business partnerships with U.S., Latin America and United Kingdom markets.
• Executive counsel for all cyber-security, crisis, business transformations and integrated brand strategy work for clients including Intel (North & Latin America), Home Hardware, Hockey Canada Foundation, Boehringer.

Toronto, Canada Area

• Executive member agency leadership team, accountable for driving the performance of the consumer-focused marketing communications team to deliver engaging content for clients to meet brand KPIs through paid and owned.
• Strategic brand marketing advisor to clients including Ford of Canada, Sephora, Toronto Symphony Orchestra, Purolator, Ontario Power Generation, TD Bank and Bombardier.
• Energetic, empathetic and creative team leader, fostering a one-team mindset while helping individuals grow and amplify their key competencies.

Toronto, Canada Area

• Accountable for strategy, planning and implementation of all sponsorship, brand marketing, digital, social and media communication activities for the largest skating organization in the world.
• Managed marketing and sponsorship team to elevate brand recognition, expand funding for national skating programs and acquire and expand sponsorship relationships.
• Collaborated with internal sport, event and operation divisions to maximize marketable assets and deliver integrated marketplace offerings.
• Built and evolved sponsor, government, sport and marketing industry relationships to develop co-branded marketing opportunities.
• Spokesperson for Skate Canada at industry functions, media interviews, premiere and community events.

Toronto, Canada Area

• Engaged to evaluate opportunity and business growth potential of building full-service sponsorship and experiential division within the ResPublic group of companies to complement service offerings in public relations.
• Assessed service expansion potential within existing client base that included Ford Motor Company of Canada, General Electric Appliances and Samsung Electronics.
• Advised agency General Manager on operation considerations, business expertise and development costs and considerations.

• Accountable for the development and growth of the agency’s offering of overseeing and mentoring the newly appointed sponsorship lead at Chrysler Canada. Acted as the primary sponsorship and experiential strategy.
• Developed and implemented evaluation and Request for Proposal process for all sponsorship or experiential opportunities for Chrysler Canada.
• Negotiated all sponsorship contracts and established sponsorship brand strategy effectiveness measurements for all Chrysler Canada marketing partnerships including: Ram Rodeo, Spruce Meadows, Crankworx, CHL and Ottawa.
• Primary supplier, internal dealers group and agency relations lead for all experiential activities and support efforts through digital, social media, CRM, dealer and mass media channels.

• Led the development and integrated go-to-market launch for Scotiabank’s largest nation-wide integrated hockey sponsorship platform – Scotiabank Hockey Club.
• Integrated multiple Lines of Business to leverage hockey-associated product offerings and loyalty benefits for costumers, clients and employees
• Provided the sub-brand strategy and collaborated with internal brand marketing and external agencies to develop hockey-focused brand advertising and branch campaigns
• Relationship brand lead for all sponsored hockey properties include NHL and more than 200 regional hockey associations across country, as well as brand ambassadors (Jarome Iginla, Cassie Campbell).
• Launched the integrated brand platform and all associated channel marketing platforms including: National advertising campaigns, in-branch promotions, experiential programs, youth bank account benefits, NHL Visa Card.

Creative development of General Motors' sponsorship marketing plan for 2010 Olympics.

• Spearheaded all marketing and communications initiatives surrounding the Grand Prix of Toronto including: Creating new brand positioning strategy, Advertising and Media Purchasing, Public Relations, Consumer.
• Held responsibility for allocation and management of all marketing, consumer ticketing, corporate and hospitality sales budget allocations. (Over $1 million)
• Assisted sponsorship sales and servicing to develop integrated sponsorship proposals and leveraging plans to increase sponsor recognition and satisfaction while elevating brand image and increasing consumer awareness.

• Harvested consumer research to deconstruct aesthetic codes within culture, observe psychographic patterns in development and synthesize attributes to provide brand strategy that creates differentiation, relevance.
• Led key client accounts to develop strategic, creative and tactical marketing plans based on consumer and industry understanding for clients including: Molson Breweries, Coors (USA), Coke (USA), Vodaphone (UK), US.
• Partnered with creative departments to translate the “voice of the consumer” insights in combination with strategic and tactical planning initiatives developed into online and/or offline creative execution
• Planned and mobilized sponsor leveraging in-arena and licensee programs for Molson sports properties including: Ottawa Senators, Toronto Maple Leafs, Detroit Red Wings, Toronto Rock, Ottawa Rebel, Toronto Raptors and

• Responsible for the development, implementation and evaluation of all public relations plans and strategies, media centres and media relations for Molstar broadcast and event properties including: Molson Indy.
• Primary property Molson Indy Toronto representative to key local-market stakeholders including City of Toronto, Tourism Toronto, Tourism-Ontario and Exhibition Place.
• Increased pre-race media coverage, contributing to the largest attendance in the race’s history of the 1998 Molson Indy 65% over 1997, while decreasing operating budget by 20%,