Shannon Edson Email & Phone Number

Seattle, Washington, United States

Seattle, Washington, United States

New York, New York

Directly responsible for the overarching Wholesale eCommerce Strategy across 12 divisions, including clothing, footwear, and handbags for Steve Madden, directing a team of 8. Accountable for full P&L of the multi-million-dollar portfolio and executive client management for major partnerships including Amazon, Zappos, Walmart, Shoes.com, and Asos.KEY CONTRIBUTIONS* Early adopter of innovative opportunities that drive brand awareness and sales results for Steve Madden. * Identify and solve white space including rolling out an entire line of adaptive footwear.* Anticipated changes due to COVID-19 and launched a tactical program to reposition products to wholesale lines from brick & mortar, minimalizing sales losses.Oversee expansion of portfolio, promotions and marketing campaigns, assortment, pricing strategies, product placement, and internal division partnerships on promotion and pricing strategies.

Greater New York City Area

Drove the growth of the Wholesale eCommerce division for Steve Madden, managing key customer partnerships, purchase order management, pricing and product strategies, advertising campaigns, and overall operations. Grew division as eCommerce catapulted into relevancy as consumer trends began to shift.KEY CONTRIBUTIONS* Identified, cultivated, and launched 4 strategic eCommerce partnerships and drove double digit YOY sales growth.* Ideated and implemented an innovative campaign to bring back most popular styles, known as the ‘greatest hits’ that surged sales.* Positioned Steve Madden to embrace exclusives with key partners to continue expanding sales growth and brand differentiation in the market.* Partnered with global Steve Madden teams to coach/train on eCommerce strategies, style selection, and SEO to launch new Amazon platforms.

Las Vegas, Nevada Area

Planned and executed merchandising for 12 private label brands for Zappos and 6PM in addition to 2 fashion brands, designing and executing the strategy for apparel, accessories, and footwear.KEY CONTRIBUTIONS* Delivered YOY growth by leveraging trend and market analysis, size & width inclusivity strategies that set the business apart from the competition, effective pricing and promotions programs, and digital marketing optimization.* Launched charitable co-brands including “The Cool People.”* Developed, launched, and managed the Zappos Internship Program

San Francisco Bay Area

Achieved fast-track career into leadership beginning as a Men’s Sportswear Assistant Manager at Stanford Shopping Center in Palo Alto, CA to Department Manager of a top tier volume store.