Developed and mentored team of 8 growth marketers includingCreative, Events, Campaigns, and Product Marketing team members.Developed and owned the Inbound and Outbound marketing strategyand exceeded targets by 184% in first year.Developed and executed a data-driven marketing strategy to generatequality leads, accelerate pipeline and grow prospect and customerengagement.Responsible for developing an integrated campaign strategy thatleverages webinars… Show more Developed and mentored team of 8 growth marketers includingCreative, Events, Campaigns, and Product Marketing team members.Developed and owned the Inbound and Outbound marketing strategyand exceeded targets by 184% in first year.Developed and executed a data-driven marketing strategy to generatequality leads, accelerate pipeline and grow prospect and customerengagement.Responsible for developing an integrated campaign strategy thatleverages webinars, paid media, website, email marketing, direct mail,events and partner marketing.Designed and executed life cycle strategy including nurture programs,personalized content by segment, buyer persona and journey stage.Lead the team on conversion strategy by leveraging data and insightsto identify ways to grow and optimize our channels to drive conversionimprovement from channels like landing pages, email, paid media,webinars, and events.Delivered reporting that gives visibility on performance and forecasts bymonth quarter and year and measures impact.Established key business KPIs to understand the underlying drivers toidentify new opportunities for improvement.Directed and managed the creation and execution of the ProductMarketing launch plan and deliverables.Conceptualized and executed high-impact events that drive brandawareness, customer engagement, and revenue growth. Show less

Implemented new sales development function and team whichproduced over $4 million in new pipeline in first 6 months.Developed and implemented lead process workflow from moment ofinterest through lead hand-off.Measured and optimized demand generation performance to exceedpipeline, and new booking goals.Reviewed historical data and buyer profile information to advisestrategic campaign development.Managed team of 5 employees, overseeing hiring… Show more Implemented new sales development function and team whichproduced over $4 million in new pipeline in first 6 months.Developed and implemented lead process workflow from moment ofinterest through lead hand-off.Measured and optimized demand generation performance to exceedpipeline, and new booking goals.Reviewed historical data and buyer profile information to advisestrategic campaign development.Managed team of 5 employees, overseeing hiring, training, andprofessional growth of employeesEvaluated and selected new chat tool that provided new channel andpoint of connection for net new prospects.Developed ABM campaigns for targeted accounts.Designed, implemented and enhanced national marketing initiatives tomaximize outreach and pipeline generation.Optimized response and conversion rates using A/B and multivariatetesting, personalization, and other methods for improvement.Communicated progress of monthly and quarterly initiatives to internaland external sales teams.Coordinated staff sales meetings to discuss developmental strategy,best practices and process improvements. Show less

Drove national demand generation efforts across omni-channel digitalcampaigns, email and online marketing, and webinars.Managed Pardot marketing automation, scoring, lead nurturing, and re-engagement programs.Implemented targeted, client journey strategies to drive relevantmessages, engagements, and leads.Aligned with sales to optimize outreach strategies, conversion andworkflow.Created thought leadership webinar series to provide best practices… Show more Drove national demand generation efforts across omni-channel digitalcampaigns, email and online marketing, and webinars.Managed Pardot marketing automation, scoring, lead nurturing, and re-engagement programs.Implemented targeted, client journey strategies to drive relevantmessages, engagements, and leads.Aligned with sales to optimize outreach strategies, conversion andworkflow.Created thought leadership webinar series to provide best practices toK-12 leadership with industry influencers to for lead generation, brandawareness and on-demand content.Recruited and developed 5 employees for marketing department.Utilized exemplary negotiation skills to reduce cost of marketing toolsand software systems.Developed and executed strategic initiatives to implement key changesand improvements in business development and sales programs.Led cross-functional teams to create impactful messaging, demand-generation programs and sales tools.Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.Capitalized on industry and marketplace trends to strategize marketingsolutions and enhance business operations.Generated reports detailing campaign performance, customerengagement and engagement trends.Lead development of event strategies and tactical plans to promoteaccomplishment of marketing goals.Organized contacts and orchestrated innovative marketing campaignsto boost awareness, engagement and sales.Briefed senior executives on monthly projections, product launches andother marketing plans. Show less

Experienced in building a lead generation organization from the ground up, as well as creating and implementing successful lead generation programs.Excellent writing and presentation skills; able to present complex data in easily understood formal.Designed and implemented operational frameworks for workflow optimization in Demand Generation. Worked with sales leadership to optimize the MQL to SQL to Booking process.Developed and implemented a lead process… Show more Experienced in building a lead generation organization from the ground up, as well as creating and implementing successful lead generation programs.Excellent writing and presentation skills; able to present complex data in easily understood formal.Designed and implemented operational frameworks for workflow optimization in Demand Generation. Worked with sales leadership to optimize the MQL to SQL to Booking process.Developed and implemented a lead process workflow from moment of interest through lead hand-off. Success in hiring, leading and motivating high impact lead generation teams. Developed a training curriculum and on-boarding process for new hires and introduced conversational frameworks. Trained new and experienced inside and outside sales reps on lead conversion process. Created quality assurance and lead scoring process for MQLs. Well organized with a track record that demonstrates self-motivation, creativity and thought leadership to achieve business objectives. Worked with Sales Operations to fine tune lead conversion process.Performed Call Calibrations and calls to coach team members to reach their full potential.Worked with SalesForce Development team to create Key KPI Dashboards for easy Served on the Culture Club committee to drive culture among Peers and Partners in our organization. Expert in Salesforce, Salesforce reporting, Microsoft Office Suite, including Word, Excel, PowerPoint. Show less