• Oversee cultivating and maintaining relationships with industry media • Initiated in house creation of press releases, executive announcements, media alerts, and photo opps resulting in a 30% reduction of agency costs;• Manage media relations for entire portfolio resulting in increased media coverage year-over-year;• Handle all internal communications including that from executive leadership;• Direct social media from strategy to execution with over 100% growth of followers and engagement;• Develop and execute press-worthy events, programs, and partnerships for revenue and public awareness • Produce revenue generating marketing copy for blogs, e-blasts, web, and print collateral;• Landed CFO as a PSBJ’s CFO of the Year finalist.

• Managed project and communications using mediums including, but not limited to, brochures, direct mail, fundraising, advertising, newsletters, e-blasts, event collateral, video, and online;• Resident interviewer, reporter, and writer for acquisition and development of company-wide communications;• Represented organization to media and press for print, radio, online, and television; • Developed daily news story for intranet—increased traffic by 300% in first year;• Efficient and customized client relationship management.

• Created new training process for continued education of the fitness, retail, spa, and member service departments resulting in 75% increase in member survey score;• Implemented and maintained new employee training; • Wrote copy for internal and external communications including website copy, videos, training evaluations, unemployment cases, signage, awards, and memos;• Managed internal awareness, company events, and incentives programs as needed by HR, Marketing or executive team.

• Assisted the Public Relations Manager and Coordinator with all local and national media public relations;• Created press releases and signage for local promotion of hotel’s events.