Shannon Johnson Email & Phone Number

Seattle, WA, US

Headquarters—2223 Alaskan Way

• Oversee cultivating and maintaining relationships with industry media
• Initiated in house creation of press releases, executive announcements, media alerts, and photo opps resulting in a 30% reduction of agency costs;
• Manage media relations for entire portfolio resulting in increased media coverage year-over-year;
• Handle all internal communications including that from executive leadership;
• Direct social media from strategy to execution with over 100% growth of followers and engagement;
• Develop and execute press-worthy events, programs, and partnerships for revenue and public awareness

• Managed project and communications using mediums including, but not limited to, brochures, direct mail, fundraising, advertising, newsletters, e-blasts, event collateral, video, and online;
• Resident interviewer, reporter, and writer for acquisition and development of company-wide communications;
• Represented organization to media and press for print, radio, online, and television;
• Developed daily news story for intranet—increased traffic by 300% in first year;
• Efficient and customized client relationship management.

Redmond, WA

• Created new training process for continued education of the fitness, retail, spa, and member service departments resulting in 75% increase in member survey score;
• Implemented and maintained new employee training;
• Wrote copy for internal and external communications including website copy, videos, training evaluations, unemployment cases, signage, awards, and memos;
• Managed internal awareness, company events, and incentives programs as needed by HR, Marketing or executive team.

• Assisted the Public Relations Manager and Coordinator with all local and national media public relations;
• Created press releases and signage for local promotion of hotel’s events.