Shannon O'Reilly Email & Phone Number

Philadelphia, PA, US

As the Product Sales Team Lead for the Americas, I support sales quota and revenue for Dimensions and Altmetric across academic, corporate, government, and publisher markets with a focus on academia. I serve as both a player and a coach, contributing to revenue targets while building, managing, and motivating the product sales managers, and supporting.

Washington, District Of Columbia, United States

• Develop and implement digital publishing strategies to increase the press's revenue and broaden its distribution of products and services.
• Negotiate subsidiary rights with third parties, including audio, translation, co-publications, and serialization.
• Oversee Georgetown University Press's digital book program. Includes negotiating contracts with major e-book vendors and library aggregators; handling licensing agreements and digital rights management; and managing.
• Manage the preparation and distribution of print and e-book metadata and digital files. Maintain and update the press's ONIX feed.
• Maintain and update the press-wide database and website. Develop and launch a new press website in 2021.

Washington D.C. Metro Area

• Strategy: Shape and implement global and U.S. outreach strategy for ACS Publications and its portfolio of 50+ journals and products. From 2016 to 2019, hosted 150 events and engaged with over 16,000 attendees.
• Program Management: Serve as Program Manager for ACS’s professional development events program, ACS on Campus, and the Strategic Lead for content development, speaker recruitment, and scheduling for ACS Publications’.
• Relationship Management: Supervise an Associate Marketing Manager and work closely with U.S. and international editors and sales representatives to market journals, products, and services. Cultivate relationships with.
• Stakeholder Management: Regularly present to senior leadership and Editors-in-Chief on the importance of outreach and the current efforts by marketing and editorial to secure funding and societal support.
• Promotions: Develop event marketing plans for ACS Publications’ 60 yearly events in coordination with journal marketing managers and editorial staff in order to increase usage and grow authorship for journals. Solicit.
• Fiscal Management: Oversee a $340K program budget for ACS on Campus and establish financial guidelines for sales representatives and staff executing programs across international markets.

Washington D.C. Metro Area

• Innovation: Revised the strategic direction of the ACS on Campus program to make it internationally scalable and sustainable, resulting in a 15% increase in number of events and 20% increase in event attendance while.
• Marketing & Branding: Rebranded the ACS on Campus program and introduced new content modules. Built a CMS for event tracking, promotions and registration. Increased web traffic by 15% and lead generation by 125%.
• Brand Elevation: Produced a 5-minute promotional video on the lifecycle of a researcher to emphasize the value of professional membership and society publishers. Video shown at ACS National Meetings and international.

Washington, DC

Washington D.C. Metro Area

• Logistics Management: Planned and executed 30+ international events annually. Created a comprehensive system for event tracking and management.
• Membership: Developed a membership strategy for the recruitment and retention of ACS members through relationship management, events, social media, and email marketing. Recruited 2,000+ members annually.

Crystal City, VA

• Coordination: Organized press tours and oversaw department-wide tasks, including website updates, press releases, social media, and budget tracking.
• Marketing & Promotions: Conceptualized and executed publicity campaigns for national television programming (Downton Abbey and Call the Midwife).

Crystal City, VA

Supported the launch of PBS Food, an online home for PBS cooking shows, blogs, and recipes by publishing weekly articles, maintaining content calendars for digital marketing, and contributing daily to social accounts. Executed the Julia Child 100th Birthday multi-media promotional campaign, including writing web copy, editing and compiling video for online.

Washington D.C. Metro Area

Supported the execution of three White House events and independently planned a design event at the White House for 180 guests by creating an event curriculum, researching panelists, securing an audience, and overseeing logistics.

Washington D.C. Metro Area

Wrote and published 26 articles for the online publication using WordPress and Photoshop, recruited local bloggers for content, edited freelance submissions, managed press releases, and promoted articles through social media

Washington D.C. Metro Area

Guided and facilitated guests through various spy missions by improvising and reacting quickly to changing group dynamics in a live-action experience. Assisted guests throughout the museum’s exhibits, worked private events, and greeted guests on the front line

Mount Laurel, NJ

• Provided executive level support to the CEO and Sales Team: coordinated meeting schedules internally and externally, created meeting itineraries, released company wide announcements, filed expense reports, and.
• Appointed liaison to the marketing department, responsibilities included updating communications and data coding

Publishing Master Of Professional Studies, Publishing

Bachelor Of Arts (B.A.), English Language And Literature, General

Activities and Societies: GW Hatchet