Own brand strategy of Amazon Ads for the home goods industry. This includes creating thought leadership content for senior executives. Content includes custom research studies along with 1st party data to better understand how shoppers are navigating the home goods space. This ultimately drives adoption of Amazon Ad solutions (Prime Video, Twitch, Fire TV, Freevee, Thursday Night Football, Streaming Audio, Amazon DSP, Sponsored Ads, etc.).

• Lead media strategy for our national and retail media programs• Manage a team of 10 members. Facilitating a team culture of collaboration with a focus on personal and team growth• Manage a $150MM+ media budget • Create strategies which have resulted in driving media conversion rates up by 20% during key shopping moments• Create agile working strategies in our performance channels to help navigate an unstable supply chain• Updated media mix modeling strategy to help guide budget decision making across investment portfolio

Lead the US market for all things retail.com. This includes all digital media activation supporting our retail partners including Amazon, Best Buy, Target, Bed Bath and Beyond among others. Also lead up joint business plan discussions from an ecommerce perspective. My team's responsibilities also covers off on all content execution to ensure content is consistent across all retailers and optimized from an organic perspective. Constantly pushing to innovate and create the ultimate experience for our customers no matter where they find us.Other duties and responsibilities include:>>Develop KPIs for success across customer base and effectively integrate advanced analytics to drive insights that impact the business>>Enhance the eCommerce consumer experience with optimized brand content, shopper media and feedback tools to help ensure problem solving across 3rd party retail>>Develop and execute through team high-impact shopper media plans >>Guide digital shelf content strategy and asset creation to drive consumer engagement and conversion>>Ensure cross-functional teams are educated in best practices and kept up-to-speed on new platforms and opportunities>>Create and maintain ways of working and create process so team understands what is needed of them and how to do it

Midwest SEO Practice Lead: Responsible for expanding SEO practice by upselling current clients and pitching new business. Led global strategy and execution across McDonald’s, Barilla and Briggs & Stratton>>Created, enhanced and rolled out SEO strategies to entire team which led to expanding the Midwest SEO portfolio>>Strategies include search behavior analysis, technical SEO audits, content gaps, voice search audits and ecommerce content management >>Manage a team of 10 across multiple disciplines including SEO, paid search and paid social

Shannon Evans Marketing (SEMarketing) specializes in SEO, social media and content creation. I can help your company create an inbound marketing strategy and/or help maintain what you currently execute.

• Manage six people to deliver social content for all owned properties which include: o Facebook o Pinterest o Twitter o Google Plus o Company blog• Manage freelance writers to help with SEO content as well as company blogs• Create and manage social ads for all owned properties • Create social events to drive brand awareness and traffic to social landing pages• Manage all link building efforts for both all owned properties. This includes: o Reaching out to bloggers for product reviews o Working with bloggers to create giveaways for all owned properties • Manage all on-site content and make sure it is optimized for SEO purposes

• Direct and execute all SEO needs across ltdcommodities.com and other owned properties o Conducted keyword research for top six categories o Optimized 256 pages for SEO purposes including: on-page SEO copy, title tags and meta tags o Created article resource center for both all owned brands o Manage all link building efforts• Created and manage content marketing strategy• Created Facebook Page and built Page to over 38K Likes in 8 months for LTD• Manage and optimize Facebook Page for other owned properties • Created and managed Facebook ad campaigns thought year for all owned properties • Created and manage Pinterest account for all owned properties • Created and manage Google Plus profile for all owned properties • Created and executed four sweepstakes for all owned properties • Oversee all SEM efforts and optimize accordingly

Work with the entire membership communications committee to execute copy. Make sure both members and non-members of the Chicago AMA are kept up to speed of new events via newsletter and eblasts. Also report live during events via social media channels.

• Create and manage SEO link building strategy• Manage all social media channels• Created and manage email marketing efforts• Mange PPC efforts and strategy• Project manager of website overhaul• Research and populate keywords for link building strategy• Monthly analysis of ranking keywords in conjunction with revenue

• Managed SEO link building strategy• Managed multiple writers for content on all of Resource Nation’s online properties• Manged and recruit for internship program• Researched and populate keywords for link building strategy• Monthly analysis of ranking keywords in conjunction with revenue• Wrote content for SEO purposes• Created partnerships with major publishers and online properties for link building• Created content and mange bi-monthly newsletter

Designed html templates for email blasts and campaigns. Collected data and created monthly tracking reports for various marketing initiatives: Web Trend, Google Adwords, Email campaigns. Wrote and distributed company whitepapers and blogs. Maintained and updated company website through a Content Management System.Managed and updated sales lead records in Infusionsoft CRMCoordinated various marketing projects and maintained marketing calendar; monitored timelines and ensured all materials were created and completed.Compile, organize and present market researchScheduled and facilitated monthly lead generation webinarsSetup, introduced speakers, monitored and managed live Q&A for customer webinars

Composed blog posts to gain more traffic to client's Web pages.Blog commenting. Used Web 2.0 to promote blogs containing client's website links.

Writing feature stories for both print and web releases. Interview contacts via e-mail and phone. Reviews of winter guard shows for posting online.

Wrote feature stories about students for local media.Interviewed contacts via e-mail, in person and phone.Contacted local media for matters concerning EKU.