Shannon Leaf Email & Phone Number

Philadelphia, Pa, Us

Washington, Dc, Us

Washington, Dc, Us

Washington, Dc, Us

I oversaw Havit’s seasoned account management team providing thought leadership and strategic insight. I was responsible for the recommendation and implementation of multi-channel marketing plans, planning and purchasing of media and the development of marketing campaigns to raise awareness and strengthen the brand. My approach was to strengthen business relationships with clients by taking a forward-thinking, hands-on approach in order to meet their goals and objectives.My job responsibilities at Havit include:• Overseeing all company client relationships with leading healthcare, television, technology and consumer brands• Providing strategic guidance and oversight of account, activation and creative teams in the development of innovative multi-channel marketing plans • Directing discovery, strategy and implementation phases of new brand positioning• Leading campaign concept development and execution of integrated marketing campaigns including radio and television, digital and social media, point-of-purchase, out-of-home and print• Managing marketing campaign launch, benchmarking, implementation and post-execution analysis • Monitoring all campaigns from initiation to completion, executing changes and modifications as needed to ensure program success• Developing media strategies including planning, negotiating and placing traditional and digital media

Chicago, Illinois, Us

While at Motorola, I was tasked with the formulation of a business case and marketing plan for the launch of a new product in the U.S. and Internationally. My duties included:• Determining the viability of a new product category launch including market analysis, competitive analysis, product definition and distribution and marketing strategies• Assessing external market, competition and customer requirements to determine target markets and align product portfolio • Devising partner communication strategy for a potentially disruptive and competitive next-generation consumer product • Recommending innovative go-to-market and sustaining market strategies that clearly articulate value proposition and offer differentiation from competition• Creating integrated marketing plan to drive brand and demand of next-generation consumer product; Marketing budget was approximately $14 Million for product launch

New York, Ny, Us

During my time at AOL, I directed a team of Account Managers to drive AOL customer acquisition and profitability in strategic retail partners including Best Buy, CompUSA and Target. My primary responsibilities were as follows:• Forecasted and budgeted for acquisition programs to ensure an acceptable ROI; Retail operational and promotional budget was approximately $65 Million annually• Led negotiations to secure placement for AOL services and to launch new high speed product• Incorporated retailer objectives in development of strategic business plans to grow AOL service registrations and strengthen brand value; Retail generated over $1 Billion in annual profit• Managed branding presence in retail partners including AOL in-store fixtures and all in-store branding

New York, Us

• Formulated and implemented marketing strategies and promotions to drive distribution of Discovery’s 16 networks• Conceptualized and executed marketing campaigns utilizing direct mail, online, print and television to drive brand awareness and sales for the affiliate; Campaign take rates averaged over 3.0% and as high as 3.8%• Represented Discovery Networks in all media interviews for cable partner initiatives in the Northeast U.S.• Recognized with the Public Affairs – Associate Member award by the Cable Telecommunications Association of Maryland, Delaware and DC for developing and implementing a corporate-sponsored children’s education program to benefit local communities

Philadelphia, Pa, Us

• Proposed, executed and managed national college marketing program to increase Comcast brand awareness and cable and high speed sales; Program resulted in a 60% take rate for high speed internet• Evaluated and recommended strategic partnerships to increase Comcast’s presence in non-traditional sales channels• Developed optimal market entry strategies through market research utilizing primary and secondary sources, including focus groups, interviews and industry publications

St. Petersburg, Florida, Us

• Researched and analyzed strength of equity markets and industries to predict success of new equity offerings• Optimized database to decrease time to research and analyze data from one day to ten minutes• Designed, researched and authored quarterly reports, detailing company and industry events and impact on stock price of company and its competitors for corporate clients and potential investors

Mba, Strategic Management, Marketing

Bsba, Business, Finance, Management