Shannon Leaf Email and Phone Number
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Experienced communications, marketing, brand strategy, partnership marketing, business development and advertising professional. Innovative strategy, marketing, digital and product development leader with proven experience delivering forward-thinking solutions that drive customer growth, brand awareness and differentiation, brand engagement and new revenue opportunities.Through my work at Havit, Motorola and AOL, I have extensive experience in developing and implementing successful marketing communications for organizations across a various industries including healthcare, media and entertainment, finance, technology and travel and tourism. Specialties: Multi-channel Marketing, Branding, Partnership Development, Strategic Alliances, Negotiation
Havit Advertising
View- Website:
- havitad.com
- Employees:
- 10
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President And Chief Experience OfficerHavit AdvertisingPhiladelphia, Pa, Us
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President & Chief Experience OfficerHavit Advertising Aug 2021 - PresentWashington, Dc, Us
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Chief Experience OfficerHavit Advertising Sep 2020 - Aug 2021Washington, Dc, Us
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Chief Operating OfficerLia Diagnostics Jun 2017 - Sep 2020
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Managing Director / Senior Vice PresidentHavit Advertising Sep 2007 - Jun 2017Washington, Dc, UsI oversaw Havit’s seasoned account management team providing thought leadership and strategic insight. I was responsible for the recommendation and implementation of multi-channel marketing plans, planning and purchasing of media and the development of marketing campaigns to raise awareness and strengthen the brand. My approach was to strengthen business relationships with clients by taking a forward-thinking, hands-on approach in order to meet their goals and objectives.My job responsibilities at Havit include:• Overseeing all company client relationships with leading healthcare, television, technology and consumer brands• Providing strategic guidance and oversight of account, activation and creative teams in the development of innovative multi-channel marketing plans • Directing discovery, strategy and implementation phases of new brand positioning• Leading campaign concept development and execution of integrated marketing campaigns including radio and television, digital and social media, point-of-purchase, out-of-home and print• Managing marketing campaign launch, benchmarking, implementation and post-execution analysis • Monitoring all campaigns from initiation to completion, executing changes and modifications as needed to ensure program success• Developing media strategies including planning, negotiating and placing traditional and digital media
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Director Of MarketingMotorola Mobility (A Lenovo Company) Jan 2007 - Sep 2007Chicago, Illinois, UsWhile at Motorola, I was tasked with the formulation of a business case and marketing plan for the launch of a new product in the U.S. and Internationally. My duties included:• Determining the viability of a new product category launch including market analysis, competitive analysis, product definition and distribution and marketing strategies• Assessing external market, competition and customer requirements to determine target markets and align product portfolio • Devising partner communication strategy for a potentially disruptive and competitive next-generation consumer product • Recommending innovative go-to-market and sustaining market strategies that clearly articulate value proposition and offer differentiation from competition• Creating integrated marketing plan to drive brand and demand of next-generation consumer product; Marketing budget was approximately $14 Million for product launch -
Director, Partnership MarketingAol 2005 - 2006New York, Ny, UsDuring my time at AOL, I directed a team of Account Managers to drive AOL customer acquisition and profitability in strategic retail partners including Best Buy, CompUSA and Target. My primary responsibilities were as follows:• Forecasted and budgeted for acquisition programs to ensure an acceptable ROI; Retail operational and promotional budget was approximately $65 Million annually• Led negotiations to secure placement for AOL services and to launch new high speed product• Incorporated retailer objectives in development of strategic business plans to grow AOL service registrations and strengthen brand value; Retail generated over $1 Billion in annual profit• Managed branding presence in retail partners including AOL in-store fixtures and all in-store branding -
Marketing ManagerDiscovery Communications 2003 - 2005New York, Us• Formulated and implemented marketing strategies and promotions to drive distribution of Discovery’s 16 networks• Conceptualized and executed marketing campaigns utilizing direct mail, online, print and television to drive brand awareness and sales for the affiliate; Campaign take rates averaged over 3.0% and as high as 3.8%• Represented Discovery Networks in all media interviews for cable partner initiatives in the Northeast U.S.• Recognized with the Public Affairs – Associate Member award by the Cable Telecommunications Association of Maryland, Delaware and DC for developing and implementing a corporate-sponsored children’s education program to benefit local communities -
Strategy & Business Development ConsultantComcast Jun 2001 - Oct 2002Philadelphia, Pa, Us• Proposed, executed and managed national college marketing program to increase Comcast brand awareness and cable and high speed sales; Program resulted in a 60% take rate for high speed internet• Evaluated and recommended strategic partnerships to increase Comcast’s presence in non-traditional sales channels• Developed optimal market entry strategies through market research utilizing primary and secondary sources, including focus groups, interviews and industry publications -
AnalystRaymond James Financial, Inc. Jun 1997 - Aug 2000St. Petersburg, Florida, Us• Researched and analyzed strength of equity markets and industries to predict success of new equity offerings• Optimized database to decrease time to research and analyze data from one day to ten minutes• Designed, researched and authored quarterly reports, detailing company and industry events and impact on stock price of company and its competitors for corporate clients and potential investors
Shannon Leaf Skills
Shannon Leaf Education Details
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The Wharton SchoolMarketing -
University Of FloridaManagement
Frequently Asked Questions about Shannon Leaf
What company does Shannon Leaf work for?
Shannon Leaf works for Havit Advertising
What is Shannon Leaf's role at the current company?
Shannon Leaf's current role is President and Chief Experience Officer.
What is Shannon Leaf's email address?
Shannon Leaf's email address is sk****@****ast.net
What is Shannon Leaf's direct phone number?
Shannon Leaf's direct phone number is +130160*****
What schools did Shannon Leaf attend?
Shannon Leaf attended The Wharton School, University Of Florida.
What are some of Shannon Leaf's interests?
Shannon Leaf has interest in Interior Decorating, Sec Football, Basketball.
What skills is Shannon Leaf known for?
Shannon Leaf has skills like Integrated Marketing, Marketing Strategy, Competitive Analysis, Marketing, Strategic Partnerships, Strategy, Advertising, Digital Media, Digital Marketing, Sales, Product Marketing, Social Media.
Who are Shannon Leaf's colleagues?
Shannon Leaf's colleagues are Eric Sackett.
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