Shannon Meskouris Email & Phone Number

New York, NY, US

• Track social media trends and analyze content metrics to increase audience engagement and optimize content, increasing organic follower rates by approx. 900% and receiving an average of 180 engagements per post
• Coordinate with 25 influencers while organizing special events and developing social media campaigns, resulting in an increased social media following by 567% and 29,000 engagements within 2 weeks of initial campaign.
• Manage client Facebook and Instagram accounts daily, including scheduling and posting all content, responding to audience comments and messages, and replying to UGC content
• Conduct SEO and keyword research to strategically develop ad copy for Google Ads and paid ads to increase impressions and clicks

Boston, Massachusetts, US

• Founded influencer program by analyzing and segmenting target audiences, identifying and recruiting influencers, and onboarding influencers; promoting brand partners and in-house initiatives
• Analyzed industry and company data by conducting market research to establish KPIs and benchmarks for marketing initiatives, expanding clientele base
• Created approx. 45 influencer contracts per quarter and negotiated contracts to optimize campaign costs while placing focus on mutual company and influencer satisfaction

New York, NY, US

• Assisted in execution of a media and influencer event to showcase panel of 6 board-certified dermatologists, generating approx. 500K impressions and received coverage from outlets such as Allure.com, Byrdie, Men’s.
• Oversaw social media channels for 6-8 clients simultaneously by developing copy and assets, interacting with audiences, collaborating with influencers, and creating monthly reports to increase client site traffic by.
• Liaised with ambassadors and clients and offered guidance during the content creation process to ensure content aligned with the client’s message and goals

New York, NY, US

• Trained and monitored employees by leading weekly meetings to discuss clients and tasks and communicate best practices

• Managed all event operations and planning by preparing venues, allotting the appropriate number of staff per each event, negotiating event costs and managing budgets, and coordinating with vendors
• Produced text, image, and video content for social media accounts and interacted with followers and clients in a timely manner using social media software tools to increase audience engagement

New York, US

Milano, MI, IT

New York, NY, US

Rome, IT

New York, US

Bachelor Of Science - Bs, Fashion Merchandising And Management

Associate Of Science - As, Fashion Merchandising And Management

Fashion Merchandising Management