Shannon Giang Email and Phone Number

Joined the salon in 2015 as a full-time stylist; progressively took on more responsibilities through 2018 when I was made Creative Director. Responsibilities include:• Business Strategy: Evaluate and contribute ideas to ownership and translate into actionable project plans. Develop strategic communication and marketing plans• Business Management: Execute regular process updates to reduce discrepancies and enhance inputs across appointment scheduling calendars and inventory programs within Google Drive, Vagaro, and Microsoft Office. Review performance data to monitor and measure productivity, goal progress and activity levels. Using this data, I oversee the ordering budget for inventory, as well as created an Excel data sheet to track commission sales. • Staff Development: Hire, train and mentor staff to maximize effectiveness. Oversee, guide and coach 6+ stylists and apprentices. Established procedures and quality standards for salon including the creation of an apprenticeship manual used to train a new graduate into a career stylist in one year. Maintain team efficiency by delegating daily activities, monitoring output and rewarding positive contributions. Demonstrate new products, procedures and techniques to employees• Customer Service / Client Management: Customer expectations management; Teamwork / Collaboration; Skilled Problem Solver• Marketing: Established and preserve branding standards of assigned social media accounts. e.g. Instagram. Create and monitor Facebook and/or Instagram ads.• Sales: Built a clientele to a three-month waitlist with a 72% retention rate (anecdotally higher than the industry average, which is <60%); personal sales (products and services) are 117% higher than the next strongest performer

Small business owned and operated by my mother- and father-in-law. Prior to working with them on their business, they had no experience in advertising, digital marketing, or e-commerce websites. I launched both their brick and mortar location as well as their online presence. Responsibilities included:• E-Commerce: Launched and maintained an e-commerce site for jewelry sales. • Business Development: Managed key accounts, including developing sales presentations and promotion initiatives to drive product sales and increase brand awareness. Remained up to date on current jewelry trends and attended two tradeshows per year to view and purchase jewelry for resale• Business Management: Managed day-to-day business operations, including sales, merchandising, marketing and public relations. Evaluated suppliers to assess quality, timeliness and compliance of deliveries, maintain tight cost controls and maximize business operational efficiency. Stayed current with market trends to determine optimal pricing of goods and services and to capitalize on emerging opportunities• Customer Service: Offered hands-on assistance to customers, assessing needs and maintaining current knowledge of consumer preferences

• Staff Development: Trained and guided team members to maintain high productivity and performance metrics. Trained team members in successful strategies to meet operational and sales targets. Applied strong leadership talents and problem-solving skills to maintain team efficiency and organize workflow to meet daily sales quotas. Oversaw employee performance, corrected problems and increased efficiency to maintain productivity targets • Business Management: Established and optimized schedules to keep coverage and service in line with forecasted demands • Business Development: Cultivated customer loyalty, promoted repeat customers and improved sales • Customer Service: Fielded customer questions regarding available merchandise, sales, and current prices. Offered advice and assistance to customers, paying attention to special needs or wants • Sales: Regularly exceeded daily sales and product add-on quotas