Responsible for leading marketing, sales and business development efforts through customer partnerships, data analysis and business insight. Develops and executes marketing, sales, promotions, advertising and merchandising strategies that support company’s objectives for increasing sales, retaining customers, converting prospects and building sustainable growth.

Responsible for the execution of Neyra’s marketing and advertising plans, generating prospect leads and developing customer partnerships that create new opportunities for growth. Led the design and production of marketing collateral, advertising, direct mailers, multi-media, press releases, presentations and other tools for communicating branding, key messages and value proposition.

Led marketing, sales, and business development initiatives aimed at increasing revenue and profitable market share for the ProScan family of companies – including twenty-four individual health care imaging centers, an education foundation, and a non-profit organization. Developed and executed marketing strategies that included print and online advertising, digital marketing, customer relationship management, brand messaging, public relations, social media, print collateral, events and direct hard and email mailings, which resulted in 5 - 10% sales growth in a flat and competitive industry three years straight.

Executed marketing activities and programs to promote company services and business development through all forms of media including press releases, trade shows, print, radio, direct mail, digital and television leading to a consistent 50 percent increase in annual company sales.

Directed strategic and marketing planning for fifteen proprietary and franchise convenience stores throughout the state of Illinois and Northwest Indiana territories. Provided solution-based business consulting on product sales and growth strategies, event planning, advertising and promotional activities, pricing, merchandising and budgeting through fact-based insights and data analysis including key performance indicators (KPIs), shopper trends and product consumption.

Provided public relations, marketing, and event services for seven Health Alliance hospitals as an intern then transitioned to a full-time consultant on a limited contract basis. Organized all event planning, public programs, volunteer involvement, media promotions, and statistical follow-up for hospital special events including the hospital’s $18 million capital campaign.