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I am a strategic communications consultant with 25+ years of experience working with various sectors including K-12 and higher education, healthcare/pharma, nonprofit organizations, small business, and state government.I collaborate with leadership teams to design, implement, and evaluate strategic, audience-driven communications campaigns to broaden awareness of organizational initiatives; elevate brand identity; promote thought leadership; advance advocacy positions; and improve executive and internal communications. I secure coverage in national and regional media outlets with a targeted approach to external and media relations. I plan and oversee promotional events, advise teams on policies and protocols, and execute crisis communications.
Hutton Health Consulting
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Strategic Communications ConsultantHutton Health Consulting Jun 2022 - PresentAlbany, New YorkStrategic communications consultant with over 25 years of experience working with various sectors including K-12 and higher education, healthcare/pharma, nonprofit organizations, small business, and state government. I am available to assist organizations with developing and evaluating internal and external audience-driven communications plans, media relations, event planning, advocacy campaigns, thought leadership opportunities, online reputation management, brand identity, search engine optimization, crisis communications, and strategic planning.
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Director Of Public RelationsAlbany College Of Pharmacy And Health Sciences Jan 2020 - Jun 2022Albany, New York AreaAs a member of the President’s Cabinet, I advised and assisted the President and senior leadership in connecting communications and public relations activities to college-wide goals and initiatives, wrote and promoted communications for all audiences to reflect and reinforce ACPHS’ mission and strategic plan, and oversaw internal and external events. I executed and evaluated the effectiveness of college-wide communications and public relations campaigns, and collaborated with cross-functional teams to promote consistent messaging. I increased the visibility of programs, priorities, accomplishments, and expertise with a targeted approach to external and media relations to secure news coverage in national and regional media outlets. I advanced advocacy issues by working with a coalition of pharmacists, community partners, associations, legislators, policy makers, and university leaders. I provided real-time crisis management guidance, proposed and implemented policies and protocols, and executed crisis communications. -
Director Of CommunicationsCivil Service Employees Association (Csea) Feb 2018 - Jan 2020Albany, New York AreaAs a member of the President’s Cabinet, I managed a full-scale communications department and print shop with a $4 million budget and 20 staff. I was responsible for creating, implementing, and evaluating the strategic communications plan to elevate CSEA’s brand identity; broaden awareness of its programs and services; advance its advocacy positions; promote consistent messaging; and increase union membership. I collaborated with executive staff and other department heads to develop and implement multifaceted internal and external communications campaigns across all traditional and digital channels. I served as the spokesperson for the organization and enhanced the union’s profile with human-interest stories and media coverage. I was the publisher of the Work Force, an award-winning 20-page monthly member publication.
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Associate Executive Director For CommunicationsThe Arc New York Feb 2017 - Jan 2018Latham, New YorkI joined the senior leadership team as the head of communications and was responsible for developing and implementing The Arc New York’s comprehensive communications strategy, including rebranding from NYSARC to The Arc New York. I advised and supported the organization’s Executive Director and Board of Directors on policy, government affairs, and strategic initiatives; oversaw all communications platforms, both print and digital; and partnered with leadership to design and execute public relations initiatives. I also created and supported internal communications, ensuring that staff members were informed and remained in constant and effective communication with one another, and provided communications leadership and support to The Arc New York’s 52 Chapters across New York State. -
Director Of Online CommunicationsHealthcare Association Of New York State (Hanys) Mar 2014 - Feb 2017Albany, New York AreaI developed communications strategies to creatively promote hospitals, health systems and nursing homes, and effectively convey our advocacy messaging to internal and external stakeholders. I collaborated with various department heads to develop materials to establish HANYS as a resource to clarify complex healthcare issues for members, policymakers, legislators, and media. I analyzed data to measure performance, quantify outreach, improve outcomes, and problem-solve. I was responsible for the design, functionality, content, and optimization of HANYS policy, business, and event websites. I supervised, trained, and mentored multiple staff, prioritized assignments, and managed short- and long-term projects, including the 18-month redesign of HANYS.org. -
PresidentLinkbloom: Digital Media Consulting Firm Mar 2007 - Mar 2014Albany, New York AreaI collaborated with various business owners to increase their visibility, build brand recognition, and accomplish strategic goals with market research, baseline and ongoing analysis of performance metrics, creative messaging, online reputation management, search engine optimization, and social media.
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School CounselorWoodland Hill Montessori School / Kingsborough Elementary School Sep 2003 - Apr 2009Albany, New York AreaI provided individual counseling, group counseling, and classroom instruction to students; collaborated with teachers, parents, administrators, and community agencies; chaired the Child Study Team and 504 Committee.
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Program Research SpecialistNys Department Of Corrections And Community Supervision Sep 1998 - Aug 1999Albany, New York AreaI analyzed data, researched public policy, drafted white papers and reports to facilitate prison population forecasting and support policy initiatives.
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Senior Budget ExaminerNys Division Of The Budget Aug 1992 - Dec 1997Albany, New York AreaI collaborated with agency heads and fiscal staff to develop and manage budgets totaling more than $300 million for multiple state agencies. I proposed and presented recommendations to the Budget Director and created briefing materials for the Governor. I reviewed and calculated the fiscal impact of departmental bills, Article VII legislation, and various proposals during budget negotiations. I answered fiscal and policy questions to promote the Governor's budget and initiatives. I analyzed agency expenditures to ensure compliance with approved spending plans. I supervised, trained, and mentored four budget examiners.
Shannon Hutton Skills
Shannon Hutton Education Details
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Syracuse University, S.I. Newhouse School Of Public CommunicationsJournalism, Political Science -
Senior Executives In State And Local Government -
Counseling -
Public Finance
Frequently Asked Questions about Shannon Hutton
What company does Shannon Hutton work for?
Shannon Hutton works for Hutton Health Consulting
What is Shannon Hutton's role at the current company?
Shannon Hutton's current role is Strategic Communications Consultant.
What is Shannon Hutton's email address?
Shannon Hutton's email address is sh****@****nal.com
What is Shannon Hutton's direct phone number?
Shannon Hutton's direct phone number is +151843*****
What schools did Shannon Hutton attend?
Shannon Hutton attended Syracuse University, S.i. Newhouse School Of Public Communications, Harvard Kennedy School, The College Of Saint Rose, University At Albany, Suny.
What are some of Shannon Hutton's interests?
Shannon Hutton has interest in Keyword Research, Website Traffic Analysis, Blogs, Link Building, Online Market Analysis, Wordpress, Search Engine Optimization, Writing Website Content.
What skills is Shannon Hutton known for?
Shannon Hutton has skills like Seo, Link Building, Web Analytics, Wordpress, Keyword Research, Web Content, Content Management, Online Marketing, Copywriting, Content Strategy, Digital Strategy, Email Marketing.
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