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Shannon Keys is a Marketing Analyst at BGE HOME at BGE HOME. They possess expertise in marketing communications, internal communications, customer focus, advertising, retail and 20 more skills. Colleagues describe them as "Shannon was a delight to work with. Always focused on driving visible results for Marco's Pizza through multiple marketing channels. I really enjoyed diving into analytics data with her and finding ways to lift store performance in difficult marketplaces. An excellent addition to any team that likes to solve tough challenges."
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Marketing AnalystBge Home Mar 2020 - PresentMiddle River, Maryland, Us -
Co-ManagerExpress May 2018 - Sep 2019Columbus, Oh, Us -
Sales AssociateExpress May 2003 - Apr 2018Columbus, Oh, UsPart-time weekend work. I have worked in stores across the country including Jackson, Mississippi; Towson, Maryland; and Nashville, Tennessee. -
Regional Marketing ManagerMarco'S Pizza (Marco'S Franchising, Llc) Nov 2013 - Feb 2018Toledo, Ohio, UsRegional Marketing Manager and Sales Directoro Regional/local marketing manger and strategist for 300+ locations, 15 Area Owners, 85+ franchisees and 6 Regional Media Marketso Worked in tandem with support agencies-- social, digital, traditional media, & creative—to execute regional media plans using cross-channel marketingo Lead Regional Marketing meetings quarterlyo Lead District Marketing Webinars and calls weekly o Planned, executed, tracked and balanced budgets for all new stores’ 6-month Brand Launch marketing plan--more than 30 stores per year.o Facilitated the execution of brand initiatives and reinforced all communication between brand team and Franchisees.o Presented results, rationale, recommendations & all new brand initiatives at quarterly meetings % conference calls with regional media markets & franchisees.o Represented the regional field team in all digital marketing and digital technology meetings.o Determined test market eligibility for test product and media execution, implement marketing tactics to support test items, and provided data to determine product success.o Analyzed & evaluated existing marketing plans for “at risk” stores and work with operations partner to adjust plans in order achieve successAccomplishments o Under my leadership, sales increased over the previous year by 12%, 8%, and 3% in the first 3 quarters of my first year. Continued flat to positive sales until industry downturn in 2017.o Created a National Direct Mail Plan in order to align all stores under national brand initiatives and achieved cost-effective marketing strategies to deliver sales results. Over 200 stores participated with more than 3 million pieces being printed each promotional window (3 month windows). o Developed 5 new local media markets and took over the management of 1 existing media market.o Aligned all multi-owner markets in order to position them to better leverage economies of scale and take advantage of regional media opportunities -
Account ManagerMgh, Inc. Feb 2012 - Nov 2013Hunt Valley, Md, UsManage clients daily marketing needs. Production of marketing elements including TV, radio, print advertising, collateral, website, and interactive elements. Serve as the main client contact to the agency and organize teams to complete the necessary projects.Clients include: Buffalo Wild Wings, Ocean City Tourism, Marco's Pizza, Alex Cooper Auctioneers and Gallery of Rugs, and Baltimore Ravens -
Account ExecutiveMgh, Inc. Jul 2009 - Feb 2012Hunt Valley, Md, UsManage Client marketing needs including budgets, marketing calendars, and production of print, TV, radio, outdoor, and interactive elements.Clients Included: Ocean City, MD Dept. of Tourism, Marco's Pizza, Alex Cooper Auctioneers, Papa John's Co-op Business in 13-20 markets, Baltimore Ravens/M&T Bank Stadium Events, and Baltimore Child Abuse Association, Batey Cardiovascular Center of Tampa FL, Eastern Animal Hospital, and Great Oak Lending. -
HostessCity Cafe Baltimore Mar 2009 - Sep 2010
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Assistant Account ExecutiveJ&A Integrated Thinking Aug 2007 - Feb 2009Assistant to 1 Account Executive and 2 Account Supervisors on KFC Co-op Business in 19 Markets across the SouthEast.
Shannon Keys Skills
Shannon Keys Education Details
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University Of MississippiMarketing/Advertising/Broadcast Journalism -
University Of BaltimoreMarketing -
Towson UniversityAdvertising/ Marketing
Frequently Asked Questions about Shannon Keys
What company does Shannon Keys work for?
Shannon Keys works for Bge Home
What is Shannon Keys's role at the current company?
Shannon Keys's current role is Marketing Analyst at BGE HOME.
What is Shannon Keys's email address?
Shannon Keys's email address is sk****@****cos.com
What is Shannon Keys's direct phone number?
Shannon Keys's direct phone number is +141036*****
What schools did Shannon Keys attend?
Shannon Keys attended University Of Mississippi, University Of Baltimore, Towson University.
What skills is Shannon Keys known for?
Shannon Keys has skills like Marketing Communications, Internal Communications, Customer Focus, Advertising, Retail, Media Planning, Media Buying, Integrated Marketing, Social Media Marketing, Direct Marketing, Youtube, Email Marketing.
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