Shannon Keys Email & Phone Number

Baltimore, Md, Us

Middle River, Maryland, Us

Columbus, Oh, Us

Columbus, Oh, Us

Part-time weekend work. I have worked in stores across the country including Jackson, Mississippi; Towson, Maryland; and Nashville, Tennessee.

Toledo, Ohio, Us

Regional Marketing Manager and Sales Directoro Regional/local marketing manger and strategist for 300+ locations, 15 Area Owners, 85+ franchisees and 6 Regional Media Marketso Worked in tandem with support agencies-- social, digital, traditional media, & creative—to execute regional media plans using cross-channel marketingo Lead Regional Marketing meetings quarterlyo Lead District Marketing Webinars and calls weekly o Planned, executed, tracked and balanced budgets for all new stores’ 6-month Brand Launch marketing plan--more than 30 stores per year.o Facilitated the execution of brand initiatives and reinforced all communication between brand team and Franchisees.o Presented results, rationale, recommendations & all new brand initiatives at quarterly meetings % conference calls with regional media markets & franchisees.o Represented the regional field team in all digital marketing and digital technology meetings.o Determined test market eligibility for test product and media execution, implement marketing tactics to support test items, and provided data to determine product success.o Analyzed & evaluated existing marketing plans for “at risk” stores and work with operations partner to adjust plans in order achieve successAccomplishments o Under my leadership, sales increased over the previous year by 12%, 8%, and 3% in the first 3 quarters of my first year. Continued flat to positive sales until industry downturn in 2017.o Created a National Direct Mail Plan in order to align all stores under national brand initiatives and achieved cost-effective marketing strategies to deliver sales results. Over 200 stores participated with more than 3 million pieces being printed each promotional window (3 month windows). o Developed 5 new local media markets and took over the management of 1 existing media market.o Aligned all multi-owner markets in order to position them to better leverage economies of scale and take advantage of regional media opportunities

Hunt Valley, Md, Us

Manage clients daily marketing needs. Production of marketing elements including TV, radio, print advertising, collateral, website, and interactive elements. Serve as the main client contact to the agency and organize teams to complete the necessary projects.Clients include: Buffalo Wild Wings, Ocean City Tourism, Marco's Pizza, Alex Cooper Auctioneers and Gallery of Rugs, and Baltimore Ravens

Hunt Valley, Md, Us

Manage Client marketing needs including budgets, marketing calendars, and production of print, TV, radio, outdoor, and interactive elements.Clients Included: Ocean City, MD Dept. of Tourism, Marco's Pizza, Alex Cooper Auctioneers, Papa John's Co-op Business in 13-20 markets, Baltimore Ravens/M&T Bank Stadium Events, and Baltimore Child Abuse Association, Batey Cardiovascular Center of Tampa FL, Eastern Animal Hospital, and Great Oak Lending.

Assistant to 1 Account Executive and 2 Account Supervisors on KFC Co-op Business in 19 Markets across the SouthEast.

Marketing Communications, Marketing/Advertising/Broadcast Journalism

Mba, Marketing

Marketing Communications, Advertising/ Marketing