Shannon Kinney Email and Phone Number
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I'm passionate about online marketing and startups and have helped more than 75,000 businesses and organizations ranging from small businesses and non-profits to some of the biggest names in tech. Below is a summary about me:- Founder and Client Success Officer of Dream Local Digital, a digital / social media agency working with thousands of small - medium businesses, media companies and ad agencies on online marketing strategies- Creator of the SkillsBuilder Marketing Coach Program- Named MaineBiz Woman to Watch, Local Digital Innovator of the Year by Local Media Association - Served on Local Media Association Board of Directors for 10 years- 29 years consulting experience working with media companies large and small globally with their Web strategies and revenue generation, business plan and strategy development, sales, partnerships, research, analysis, and more. Areas of specialty include social media, local advertising, real estate, auto, recruitment, and classifieds- Speaker and industry analyst for media, social media and search, and small business marketing- 29 years experience in Web Product Management and Project Management processes and discipline, lead over 50 software product lifecycles- Extensive sales experience in digital marketing services and strategy, print and online media, consulting- My links: https://linktr.ee/shannonkin and https://www.nextlevelmarketingresults.com/early-1 Specialties: Digital marketing, Social media, SEO, Lead Generation, Funnels and online sales, marketing automation, content marketing, sales, small-medium sized business online marketing, real estate, auto, classifieds and advertising models. Work with consumer web sites, online media, media company web sites and classifieds, content management systems, payment software, project management, product development, Business strategy development, business management and business planning
Dream Local Digital
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Founder, Client Success OfficerDream Local Digital Dec 2008 - PresentRockland, Maine, UsSmall and medium sized business digital marketing agency services help build your brand online and connect with customers on social media, search engines, blogs, web sites, e-mail, mobile, video and more. Creators of the SkillsBuilder Marketing Coach program, helping businesses drive results in their businesses. We have helped thousands of companies reach their online marketing goals. We also work with re-seller partners, media companies, PR and web firms to expand their offerings to their clients.
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Member Board Of DirectorsLocal Media Association Sep 2016 - Jan 2023Lake City, Michigan, UsLocal Media Association is a thriving and innovative association that serves more than 2,400 local media companies (newspapers, TV, radio, directories, pure plays, and more) as well as several hundred research & development partners in the industry. LMA assists local media companies with the digital transition via cutting-edge programs, conferences, webinars, research and training. Our mission is "We are intensely focused on helping local media companies discover new and sustainable business models" . I serve with the leading innovators in the media industry. Learn more here:https://www.localmedia.org/about-us/about_us/Localmedia.org -
Member Board Of Directors, Foundation BoardLocal Media Association Sep 2015 - Sep 2016Lake City, Michigan, UsCharged with leading innovation for the Local Media Association, the Foundation board manages events, resources and the Innovation Mission for the Association. Worked on several key groups and initiatives for the organization that contributed to overall revenue growth and served more than 2400 members. https://dreamlocal.com/news/shannon-kinney-elected-to-local-media-foundations-board-of-directors/Localmedia.org
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Senior ConsultantAim Group / Classified Intelligence Sep 2003 - Jun 2013Altamonte Springs, Fl, UsAIM Group / Classified Intelligence offers consulting services to the Classified / media industry. We service traditional media companies and dot com companies all over the world. As a Senior Consultant I worked with dozens of media companies large and small and online pure plays such as Google, Realtor.com and eBay on the development of successful products, online revenue models, expanding into new markets, M&A and Investments and building sustainable revenue models. As Director of Business Development, I work with clients domestically and internationally to assess their needs and create solutions for them with our services and research. I also perform research, analysis, product development and marketing functions. -
PrincipalShannon Kinney Consulting, Inc Aug 2004 - Dec 2012Working with companies to achieve short and long term goals relating to business strategy, web development and marketing, media and classifieds initiatives, segment growth, and brand development initatives. Focus is on Product Management, Project Managment and Sales / Marketing consulting.
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Senior Product ManagerGrand Virtual / Cidc Nov 2003 - Aug 2004Product Management for tools and payment at a dynamic Internet-based software company that has been developing and refining its online gaming technology and eBusiness operational expertise for several years. Product evangelist for internal tool sets used to manage operations and marketing, as well as adding payment method options for our international customers.
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Real Estate Gm & Strategic PlanningNew York Times Digital, Boston.Com May 2002 - Sep 2003Responsible for strategy and product development, daily operations, and category growth for Real Estate section located at www.boston.com/realestate. While here, I have launched two redesigns, development of back end platform, several critical upgrades to the administration tool software, product experience and data management, developed customer service processes and staffing, and gained traction with key accounts. I was able to launch two upsell programs with The Boston Globe that have generated over $1 million, and develop a sales process and partnerships for growing native revenue. We have a customer retention rate of over 95%, and four times more accounts than prior to my arrival, consumer traffic and adoption of the site has steadily increased during my tenure.
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Senior Director, Product Development And ClassifiedsKnight Ridder Digital, San Jose Ca Aug 1999 - May 2002Summary: Managed all product development for Knight Ridder properties online and managed team of 350 people responsible for all online operations and revenue generation including our internal tools and CMS, more than 65 media websites in the Real Cities Network, our verticals including Cars.com, CareerBuilder.com, and vetting our investments for our VC division. Conducted in-depth research and analysis, defined product strategy and roadmap, and supervised 3 overall site redesigns including one $8 million project to redesign consumer offering, create shared publishing system software and tools for producers, and the rollout of 60 RealCities sites onto the platform· Supervised team of Product Managers, Program Managers and developers, both internal and external vendor resources· Coordinated with key stakeholders across company in 30 cities to communicate strategy, gather requirements, and gain consensus· Managed Product Development lifecycle including requirements gathering, prototype creation, usability studies, task analysis, wire-frame/schematic development, design creation and publishing platform and tool development· Strategy development in online Classifieds arena, participated in decision package to purchase CareerBuilder.com and HeadHunter.net
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Cars.Com Product Architect, Dealer Experience, Customer Experience / Operations Program ManagerClassified Ventures, Cars.Com, Chicago Il Mar 1998 - Aug 1999Chicago, Il, UsSummary: On the founding team of cars.com, my role included defining and architecting the dealer side of our product and ensuring that the product would generate revenue and serve the needs of our car dealer customers. I lead the development of our dealer data acquisition and lead development system which became an auto industry standard later adopted by all auto websites. I also built out our consumer support infrastructure, policies and teams, and personally answered every customer support email for our first year. I assisted with our strategy development, in gaining our investors, and developed our roll out process with our media partner owners in 157 markets. I personally helped roll out the product in dozens of cities, working with our local sales teams and car dealers to adopt the product. I later played roles in the development of other Classified Ventures products including the acquisition and integration of Apartments.com and HomeFinder.· Extensive work with Executive Producer and team in shaping functionality for the cars.com site, and how to operationally support it as well as communicating to affiliates information on these changes · Setting our standards for customer service and operational support, creation of our process with which customer support requests, incidents and information flow through our system to resolution and reporting · Defining of requirements for several software driven tool sets needed by customer service and operations · Extensive affiliate contact – launch management and post-launch support, creation of rollout program· Management of production team & data operations team, extensive documentation and process creation -
Web Development Account ExecutiveMainetoday.Com, Portland Press Herald, Portland Maine Jan 1997 - Jan 1998· Sales and project management of web site development · Analysis and development of client marketing plans · Process creation for production, internal billing and tracking· Internet training of newspaper sales staffs· Development of Maineclassified.com, Mainetoday.com, MovingtoMaine.com· Online Platform and Internet strategy research, development and consultation. Significant research in Classified Development area
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Advertising ManagerCourier Publications Rockland Maine Mar 1992 - Jan 1997Advertising Manager 1995-1997· Managed three of the company's seven papers and two direct mail pieces · Directed sales and production staff in three offices · Maintained the company's largest account list · Developed successful revenue-generating promotions · Increased revenue in The Bar Harbor Times, and The Ellsworth Weekly by over 28% Advertising Account Executive 1992 - 1997· Account Management, created, consulted, budgeted and sold advertising campaigns and plans · Oversaw a large degree of the production, including newspaper layout · Held and exceeded three company-wide sales goals / records
Shannon Kinney Skills
Shannon Kinney Education Details
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University Of MaineAdvertising -
Georges Valley High SchoolCollege/University Preparatory And Advanced High School/Secondary Diploma Program
Frequently Asked Questions about Shannon Kinney
What company does Shannon Kinney work for?
Shannon Kinney works for Dream Local Digital
What is Shannon Kinney's role at the current company?
Shannon Kinney's current role is Founder Dream Local Digital, Creator of the SkillsBuilder Marketing Coach Program, SMB Marketing Expert, Master Coach, Fractional CMO, Influential Digital Media Exec, Dynamic Keynote Speaker, FunnelHacker.
What is Shannon Kinney's email address?
Shannon Kinney's email address is sh****@****ail.com
What is Shannon Kinney's direct phone number?
Shannon Kinney's direct phone number is +120797*****
What schools did Shannon Kinney attend?
Shannon Kinney attended University Of Maine, Georges Valley High School.
What skills is Shannon Kinney known for?
Shannon Kinney has skills like Online Marketing, Digital Marketing, Digital Media, Social Media Marketing, Social Media, Advertising, Seo, Online Advertising, Email Marketing, E Commerce, Marketing, Marketing Strategy.
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