Shannon Griffiths Email & Phone Number

Halton Hills, On, Ca

Winnipeg, Mb, Ca

Develop partner marketing initiatives across Bold Commerce partner network.

Vancouver, Bc, Ca

Conceptualize and deliver partner marketing programs to drive pipeline and revenue. Develop programs and initiatives that increase brand awareness among partner networks. Align partner programs and campaigns with marketing initiatives. Work with cross-functional team to ensure messaging, communication and events converge with partner goals.

Mississauga, On, Ca

Created role to deliver marketing program integration with global strategic alliance partners to increase partner engagement and product adoption to drive revenue growth. Direct and lead Account Managers on marketing program opportunities. Align strategic alliance partner marketing initiatives with overall SOTI objectives and goals. • Increase marketing programs with strategic alliance partners supporting >15 major brand partners, and >20 technology and specialized global partners• Develop channel strategy plan and programs aligned to partner objectives and goals, built through market and channel insights, incorporating business value for the partner to achieve SOTI revenue goals >30% growth• Implement innovative programs increasing SOTI sales to partners which differentiate from competitive offers and develop and nurture SOTI preference when partners implement EMM solutions

Toronto, Ontario, Ca

Develop, execute and manage effective product/marketing strategies that support the achievement of short and long-term business objectives (volume, profit and other market KPI's) for the company's rental water heater portfolio. Provide the organization with key category and sales insights in order to fuel the growth and development of the line of business. Both a B2C and B2B component with a strong focus on consumer acquisition, cross-functional participation and performance management.- Lead and manage cross-functional project teams to launch new programs, campaigns, products and services- In-depth analysis of the marketplace, consumer research, competitive trends and development of objectives and strategies for all key areas of the business including product, pricing, availability and tactical promotions

Clearwater, Florida, Us

Oversee vendor relationships, perform on-going needs analysis to institute and execute programs connected to strategic business plans for vendor and customer partners, to drive margin growth and initiate industry differentiated programs to create incremental lift opportunities with major and strategic partners. Currently manage Intel, Intel Security, Dell)• Create and oversee mutually beneficial opportunities and drive success through strategic development of annual marketing plan, aligning objectives and tracking against key performance metrics, with >30% profitability.• Conceptualize and develop marketing communications ensuring consistency with corporate branding. Developed content, designed web, email and customer facing materials, including landing pages, sales sheets >10/month• Align, leverage and integrate internal and external resources to drive >20% revenue growth, build sales and market share and maintain <1% variance on agreed-upon budget.

Toronto, On, Ca

Created and led programs to increase retail sales for vendors, aligned to business objectives and drive the tactical execution to build incremental revenue streams and differentiated retail partner support.• Performed needs analysis to institute programs connected to strategic business plans for retail vendor and customer partners, driving margin growth.• Developed programs aligned to annual key SYNNEX revenue events to ensure integrated experience, driving annual revenue of $175K, focused on driving future retail strategic planning.• Achieved Y/Y incremental revenue growth for annual premier sales and marketing event by 27% in a flat market.

Waterloo, Ontario, Ca

Owned marketing relationship for TELUS, mandated to integrate strategic objectives through development of incremental opportunities. Ensured program ROI and achieved budget targets.• Incorporated RIM marketing priorities with cross-functional teams and grew TELUS from less than 15% to 33% market share • Strategic launch of multiple products and services, aligned to promotional activities, driving $250M+ revenue per year, consistently delivering on budget targets• Achieved > 50% sales share during key promotional periods through negotiating BlackBerry exclusive promotions with TELUS, including national advertising programs, cause marketing, social media, channel and training • Extended product life +12 months through integrated program creation, to drive organizational goals of lengthening product lifecycle, during climate of rapid technology innovation from competitors • Managed key senior relationships during launch of >10 products and services, creating incremental support with TELUS increasing BlackBerry share of voice with TELUS to >30%

Waterloo, Ontario, Ca

Managed initial marketing relationship to create growth and drive adoption with new partners: Sprint, US Cellular (US), Cable & Wireless (Caribbean), etc. • Grew subscriber base with Sprint 20% quarter over quarter during first 18 months, through identifying and cultivating new opportunities and relationships • Linked sales incentives with key training initiatives to improve channel education level by 50% (Cable & Wireless, and US Cellular)• Surpassed growth goals >10% through identification of key regional specific objectives and tactics, leveraging launches of BlackBerry World Edition, Curve, Tour etc, increasing sales opportunities • Coached and developed partner knowledge and understanding of overall RIM Value Proposition, resulting in aggressive partner device subsidy and >$10M media inclusion

Waterloo, Ontario, Ca

Developed annual consumer event strategy to align tactical components to corporate objectives. Conceptualized and created collaborative marketing programs to further sales and mindshare with partners/customers for Consumer offer. • Conceptualized, planned and executed RIM’s 1st mass-market event in collaboration with Bell, producing year over year event sales growth of 432%• Increased sales of 85% in region through successful development and management of RIM’s 1st consumer focused sponsorship for Digital Life in NY, by integrating local retailers • Cultivated relationships with Bell sales channels, corporate team and deepened RIM Consumer offer visibility, effecting increased partner device subsidy and campaign inclusion by 100%

Montreal, Quebec, Ca

• Created integrated partnership planning process, allowing for cost savings programs/initiatives with key suppliers and program partners, resulting in lowering costs by 10%• Directed industry acclaimed corporate charity/celebrity golf tournament and Fashion Gala, each self-funding with minimum donations of $100K to $1M• Managed >75 volunteers for internal Volunteers Program, for which employees applied to staff corporate sponsored events, resulting in annual savings of >$50K

Certificate In Digital Marketing Management, Digital Marketing/Search Engine Marketing/Social Media Strategy

3 Year Business Administration, Marketing

Bachelor Of Administrative Studies, Business