Shannon Gregory Email & Phone Number

Walnut Creek, Ca, Us

Pleasant Hill, Ca, Us

● Boosted Craft Beer Sales & Cultivated Local Partnerships: Grew the Craft Beer Tent from 6 to 17 breweries (283% increase), fostered relationships with local brewers, and transitioned the event to an all-craft beer format.● Increased Festival Attendance by 32% (2024): Led the transformation of the Craft Beer Tent, resulting in a significant rise in festival attendees (from 34,000 to 45,000).● Enhanced Customer Experience & Profitability: Implemented a new ticketing system, making the event more accessible and generating a significant profit margin.● Marketing & Promotion (Limited Budget) Developed a comprehensive marketing plan targeting local media outlets and social media platforms. Secured free marketing placements on prominent event websites and local publications (Johnny Funcheap, Bay Area Parent, SF Gate, Diablo Magazine, Upcoming Events.com) with a combined reach exceeding 1 million users.● Social Media highlighting each brewery's unique offerings, resulting in increased brand awareness and customer traffic.● Managed logistics for 17 breweries across 4 locations, ensuring smooth operations and brewery satisfaction.● Collaborated with Festival Chairs to execute the vision for the 2024 Festival.

New York, New York, Us

Fast-Tracked Digital Marketing Skills & Delivered Results for Clean Trails Nonprofit● Completing an intensive 8-week digital marketing Externship, gaining foundational expertise in search engine marketing (SEM).● Leveraged learnings to spearhead a live Google Ads campaign for Clean Trails Nonprofit, a sustainability organization.● Collaborated effectively within a 16-person team to build, launch, and optimize the campaign, maximizing awareness generation.● Generated insightful reports on campaign performance, tracking key metrics and demonstrating campaign effectiveness.

● Participated in a comprehensive mentorship program designed to foster career and personal growth, leadership development, and collaboration skills within the marketing and advertising industry.● Engaged in monthly group meetings, fireside chats with industry leaders, and open office hours for personalized guidance from a diverse mentor panel.● Developed SMART goals and utilized workshops on topics like Strength Finder to enhance self-awareness and career development strategies.● Networked with peers and mentors during in-person speed mentoring sessions.

New York, New York, Us

● Developed Digital Marketing skills—including SEO, Google AdWords, Facebook Ads, Excel, PowerPoint, and Google Analytics—through 200+ hours of hands-on learning.● Certifications: Google Ads, Google Analytics, Apple Search Ads, and Meta Digital Marketing.● Utilized Keyword Planners, Google Analytics, and Microsoft Excel to audit our client’s website and improve their SEO ranking.● Fostered Cross-Team Collaboration to analyze and develop insights into the client's performance bymeasuring Key Performance Indicators.● Created advertisements through Google Adwords to increase our client’s website's traffic resulting in more brand awareness and sales.

Los Angeles, California, Us

● Drove sales and marketing efforts for Signature Kitchen Suite appliances in Northern CA and Denver, CO markets by customer and client product education, exceeded sales goals by 15%, and earned a bonus every quarter.● Teamed up with the marketing team and higher-ups to give feedback on new prototypes before going into production.● Trained hundreds of salespeople, managers, and contractors, on the features and benefits of the new luxury appliance brand so they could help educate their customers, to drive sales.● Coordinated and managed events to drive customer engagement, brand awareness, and business development resulting in an increase of new customers by 25%.● Tapped into market needs and helped gain market share through trade shows, demo days, and training, leading to an increase in brand awareness by 20%.

Martinez, California, Us

● Assessed client needs and researched potential solutions through relationship-building and problem-solving, resulting in a 15% faster turnaround time in processing cases.● Conducted daily in-person interviews with up to 20 applicants to determine eligibility for public assistance programs, resulting in fewer case backlogs and upping approval by 20%.● Answered customer calls coming into the county call center line handling customer questions and resolving issues.● Maintained a caseload of hundreds of clients, updating and filing forms with new information as it came in, ensuring timely payment of benefits.● Rapidly reviewed and completely emergency cases, so funds could go out the next day.

Us

● Educated customers on appliance features and benefits using my vast knowledge and training to provide solutions to customers’ kitchen needs.● Fostered relationships with vendors being one of the few chosen for vendor training trips with Sub Zero, Thermador, Bosch, GE Monogram, Jenn-Air, Kitchen Aid, and Whirlpool among many others.● Worked with delivery, vendor, and contractor teams to manage kitchen projects, from start to finish.● Cross-collaborated with 35 + appliance vendors to coordinate marketing initiatives, resulting in a 10% sales increase.● Identified opportunities for revenue growth and sold extended warranties, increasing revenue by 15%.● Created customer-centric solutions and resolved customer issues, maintaining a 98% satisfaction rating.

Bachelor Of Science - Bs, Business Marketing Management

Associate Of Science - As, Business, Marketing

Digital Marketing