Shannon Thomas work email
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Shannon Thomas personal email
• An accomplished 15-year senior marketing and communications professional with depth and diversity of experience in the non-profit, corporate and post-secondary institution sectors. • Experienced project manager including strong track record in the development, planning, organization and implementation of projects that meet or exceed strategic goals. • Portfolio includes senior-level experience in team leadership and management, championing strategic planning, oversight and execution, management, brand development, monitoring and management, marketing and communication planning, events marketing and multi-team, complex project management. • Demonstrated career history of strategic insight and sound judgement, strong interpersonal and facilitation skills, direct and decisive cross-functional team leadership and a self-motivated, collaborative work style.
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Associate DirectorAtb FinancialCalgary, Ab, Ca
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Associate DirectorAtb Financial Nov 2022 - Present -
Sr. Marketing ManagerAtb Financial Mar 2019 - Nov 2022
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Marketing And Communications ManagerAtb Financial Sep 2017 - Mar 2019Calgary, Canada Area
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Manager, Marketing, Communications & Community Engagement, Faculty Of Environmental DesignUniversity Of Calgary Apr 2016 - Jun 2017Faculty Of Environmental Design• Lead a reputational and positioning exercise to define and develop the faculty’s unique story through consistent visual design and key messaging. • Project manager of the faculty signature year-long lecture series – Design Matters Lecture Series increasing overall attendance by 200% from previous years• Develop and execute a content calendar of stories that showcased the strength of the faculties teaching, research and community based projects within the city -
Director, Marketing And Communications, Student & Enrolment Services (Interim)University Of Calgary Feb 2015 - Mar 2016• Provide leadership and day-to-day direction to an eight-person team on SES priorities and strategic marketing initiatives.• Oversee SES internal and external marketing strategies, projects, initiatives and publications • Ensure that all marketing tools meet the needs of current and prospective students, and that all communications with students are cohesive.• Oversee the development of print and web publications, websites and eblasts in consultation with university recruitment stakeholders to ensure messaging is targeted to specific audiences • Act as a resource person to all Student and Enrolment Services departments, assisting with management, implementation and/or coordinating efforts in the areas of marketing, information gathering and dispersal, website presentation, and other areas as required.• Developed marketing and communications plans and calendars to create campaigns using strategies such as social, web, email and event marketing to support student recruitment and retention goals.
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Director, Marketing And CommunicationsMount Royal University Aug 2013 - Jan 2015• Provided leadership and day-to-day direction to an 18 person team on institutional priorities and strategic marketing and communications projects• Advised senior leadership on institutional marketing and communications strategies for all internal and external audiences• Led the communications strategy and tactics for the roll-out of the 2013/2014 budget. Tactics include briefing notes to senior leadership, internal employee communication, external stakeholder communication and media relations • Managed a multi-line marketing and communications budget• Communications Officer for the Emergency Operations Committee (EOC) -
Acting Marketing DirectorMount Royal University Jan 2013 - Aug 2013- Marketing direction for all internal/external stakeholders on institutional advancement and brand programming.- Provide leadership and day-to-day direction to a 12-person team on institutional priorities and strategic marketing and communications projects.
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Marketing ManagerMount Royal University Aug 2011 - Jan 2013- Management of Marketing strategic and administrative team of eight members; including helping team understand and reflect institutional priorities and strategies in their daily work, workload monitoring and management, on going feedback and supervision and conducting performance reviews.- Relationship Management strategic leadership: quality control and oversight of client services provided by the marketing team to ensure faculty/division/department needs are optimally balanced with mandatory institutional strategic and R.O.I. requirements.
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Senior Marketing And Communications AssociateMount Royal University Apr 2004 - Aug 2011- Develop strategic marketing communications plans consistent with overall University objectives and priorities. - Ensured integration of institutional key messages and brand in all campaigns, plans and initiatives.- Launched and facilitated the integration of the institutional brand and messaging within university department initiatives to strengthen the University’s profile and maximize use of resources. - Project lead for institutional initiatives and events such as, Mount Royal brand launch, Mount Royal logo transition and new degree launches
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Revenue OfficerCanadian Cancer Society 2001 - 2004- Project lead for the Daffodil Day Campaign, working with over 500 volunteers raising approximately $500,000. - Project lead and co-founder for Ball of the Wild Benefit Gala, working with a 20-person steering committee, to raise over $250,000.- Developed integrated plans with the CCS Community Relations Department to create key messaging for external communications of ongoing programs.
Shannon Thomas Skills
Shannon Thomas Education Details
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Communications -
Developing Competitive Marketing Strategies
Frequently Asked Questions about Shannon Thomas
What company does Shannon Thomas work for?
Shannon Thomas works for Atb Financial
What is Shannon Thomas's role at the current company?
Shannon Thomas's current role is Associate Director.
What is Shannon Thomas's email address?
Shannon Thomas's email address is st****@****gary.ca
What schools did Shannon Thomas attend?
Shannon Thomas attended Simon Fraser University, Mount Royal University.
What are some of Shannon Thomas's interests?
Shannon Thomas has interest in Children, Arts And Culture, Education.
What skills is Shannon Thomas known for?
Shannon Thomas has skills like Brand Management, Strategic Planning, Event Marketing, Project Planning, Team Leadership, Marketing Management, Marketing Communications, Business Development, Strategic Communications, Creative Direction, Brand And Positioning, Market Research.
Not the Shannon Thomas you were looking for?
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Shannon Thomas
Canada -
Shannon Thomas
Program Evaluation Manager At Alberta Municipal Health & Safety AssociationEdmonton, Ab1amhsa.net -
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