Shannon Thomas Email & Phone Number

Calgary, Ab, Ca

Calgary, Canada Area

Faculty Of Environmental Design

• Lead a reputational and positioning exercise to define and develop the faculty’s unique story through consistent visual design and key messaging. • Project manager of the faculty signature year-long lecture series – Design Matters Lecture Series increasing overall attendance by 200% from previous years• Develop and execute a content calendar of stories that showcased the strength of the faculties teaching, research and community based projects within the city

• Provide leadership and day-to-day direction to an eight-person team on SES priorities and strategic marketing initiatives.• Oversee SES internal and external marketing strategies, projects, initiatives and publications • Ensure that all marketing tools meet the needs of current and prospective students, and that all communications with students are cohesive.• Oversee the development of print and web publications, websites and eblasts in consultation with university recruitment stakeholders to ensure messaging is targeted to specific audiences • Act as a resource person to all Student and Enrolment Services departments, assisting with management, implementation and/or coordinating efforts in the areas of marketing, information gathering and dispersal, website presentation, and other areas as required.• Developed marketing and communications plans and calendars to create campaigns using strategies such as social, web, email and event marketing to support student recruitment and retention goals.

• Provided leadership and day-to-day direction to an 18 person team on institutional priorities and strategic marketing and communications projects• Advised senior leadership on institutional marketing and communications strategies for all internal and external audiences• Led the communications strategy and tactics for the roll-out of the 2013/2014 budget. Tactics include briefing notes to senior leadership, internal employee communication, external stakeholder communication and media relations • Managed a multi-line marketing and communications budget• Communications Officer for the Emergency Operations Committee (EOC)

- Marketing direction for all internal/external stakeholders on institutional advancement and brand programming.- Provide leadership and day-to-day direction to a 12-person team on institutional priorities and strategic marketing and communications projects.

- Management of Marketing strategic and administrative team of eight members; including helping team understand and reflect institutional priorities and strategies in their daily work, workload monitoring and management, on going feedback and supervision and conducting performance reviews.- Relationship Management strategic leadership: quality control and oversight of client services provided by the marketing team to ensure faculty/division/department needs are optimally balanced with mandatory institutional strategic and R.O.I. requirements.

- Develop strategic marketing communications plans consistent with overall University objectives and priorities. - Ensured integration of institutional key messages and brand in all campaigns, plans and initiatives.- Launched and facilitated the integration of the institutional brand and messaging within university department initiatives to strengthen the University’s profile and maximize use of resources. - Project lead for institutional initiatives and events such as, Mount Royal brand launch, Mount Royal logo transition and new degree launches

- Project lead for the Daffodil Day Campaign, working with over 500 volunteers raising approximately $500,000. - Project lead and co-founder for Ball of the Wild Benefit Gala, working with a 20-person steering committee, to raise over $250,000.- Developed integrated plans with the CCS Community Relations Department to create key messaging for external communications of ongoing programs.

Ba, Communications

Management Development Seminar, Developing Competitive Marketing Strategies