Shannon Barrow Email & Phone Number

Torrance, CA, US

DocMagic is helping to solve the mortgage industry's toughest challenges with innovative technology solutions. By anticipating change in advance of industry trends we can deliver unmatched service, compliance expertise, and strategic digital transaction management in support of our customers.

Idaho Falls, Idaho, US

Idaho Falls, Idaho, US

Scottsdale, Arizona, US

• Achievements:
• Initiate, foster and passionately spearhead effective strategic thought leadership product marketing campaigns.
• Lead company’s product marketing lead-gen efforts significantly increasing leads YOY.
• Consistently exceed industry standard conversion rates of Leads to Marketing Qualified Leads (MQLs) and MQLs to Sales Qualified Leads (SQLs).
• Lead team use of Hubspot marketing automation and oversee optimization integrated with Salesforce.com.
• Contribute to significantly increasing company’s earned media coverage YOY

Scottsdale, AZ, US

• Responsibilities:
• Developed comprehensive, action-oriented, integrated strategic marketing plans
• Developed creative strategy briefs for all campaign work
• Developed new business proposals and presentations
• Directed the strategic planning, implementation and analysisof digital and traditional campaigns for key accounts
• Directed development of numerous web site assignments including strategy, content development, design, and analytics

Scottsdale, AZ, US

• Increased SMIL brand awareness and preference with core target audience of referring physicians and patients to increase overall market share by 17% by implementing a fully-integrated marketing campaign and process.
• Initiated and executed the first multi-faceted marketing plan for SMIL by developing unique and targeted efforts for both referring practices and consumers/prospective patients (brand and serviceline print, digital and.
• Awarded 3rd best radiology marketing ad campaign and website by the Radiology Business Management Association (RBMA) in 2010. (www.getamammo.com)
• Applied process improvement techniques to manage and elevate sales team effectiveness. Lead development of territory-specific business plans by coaching sales reps to think like entrepreneurs; initiated and implemented.
• Able to work effectively with cross-functional teams (clinical and non-clinical).
• Coordinated strategic relationship-building activities between a group of 46 board-certified, and fellowship-trained sub-specialty radiologists and medical providers within the Valley.

• Directed the strategic analysis, planning and implementation of integrated marketing efforts for USAirways, Arizona Dept of Transportation, Shutters on the Beach, Hotel Casa del Mar, Hotel Andalucia, The Fifth Network.
• Successfully achieved client objectives while increasing revenues and profitability on all accounts assigned.
• Directed collaboration of agency team resources including account executives, art directors, copy writers, production artists, media planners/buyers, broadcast producers, brand planners, digital strategists, and PR to.

• Directed the marketing efforts for Biltmore Fashion Park including print, broadcast and online advertising, public relations, special events, sponsorships, and merchant relations.
• Achieved year-over-year center-wide revenue increases in highly competitive market, in part due to management of key special event initiatives:
• Weekly Farmer’s Market, The Magic of Snow (3-week- long holiday event), merchant events and key charitable and community events

Chicago, IL, US

• Account Supervisor (June 1998-June 2003)
• Managed the marketing and advertising efforts for Biltmore Fashion Park, Shamrock Farms, Scottsdale Downtown, Baker Bros. Flooring, The Dial Corporation, The Franchise Finance Corporation of America, Hyatt Hotels.
• Worked with clients to establish measurable and attainable marketing objectives, strategies and tactics to meet and exceed defined business objectives.