Serve as the marketing and communications leader for the University of Texas at Austin Housing and Dining.

Founded Shannon Brewing Company as a hospitality destination and packaging brewery in Keller, Texas. Successfully built the brand, designed all collateral, manufacturing process, go-to marketing strategies, sales process and positioned the company for sustained growth within the industry. Executive leadership and day-to-day management. Led the brewery through buyout to a private equity firm.

Member of the Board of Directors for the Greater Keller Chamber of Commerce.

Branding, marketing, and creative services for clients such as Fiesta Bowl, Council of Chief State School Officers, USAA, Whole Foods Market, Pearson Education, and numerous others. Manage the teams that deliver all aspects of brand strategy, experience design, marketing management, and the creative process.

Executive leadership for the marketing and creative teams—developing key insights, brand strategies, creative direction, and brand management for clients such as AMD, Hewlett Packard, Famous Footwear, and The Bahamas. Use of primary and secondary research tools including stakeholder interviews, competitive analysis, communications audits, social media listening, and market research to build differentiating brand insights and fuel creative strategies. Developed, mentored, and managed several branding and creative teams across the agency.

International branding and design consultancy with several Fortune 500 clients, including Whole Foods Market, New York Life, Silicon Laboratories, and USAA. Recruited, developed, and retained top talent to provide superior brand strategy, creative services, brand management, consumer research, and marketing communications for B2B and B2C clients. Created research and brand strategy processes to provide differentiating insights and a unified brand vision. Developed design production process and brand guideline principals to ensure rigorous brand management and flawless creative execution.

mc2 Creative is a brand design agency, specializing in brand strategy, advertising, marketing and design. My duties included strategy development, tactical brand execution, and all aspects of the advertising and promotions process—including creative implementation, P&L oversight, managing creative and administrative staff, key member of the business development team.