Shannon Mclaughlin, Cae, Iom Email & Phone Number

Lansing, Mi, Us

Responsible for the strategic direction, planning, delivery, and management of membership recruitment, retention, and engagement for $7 million national trade association, including direction of non-dues revenue. Serve key role in association change management, strategic planning, governance, policy, and technology changes. Oversee marketing department.• Developed and implemented comprehensive membership development plan, focused on the value proposition, to achieve membership objectives• Oversaw member services such as 3 benchmarking surveys and 3 awards programs• Led full website redesign project which included strategy, content, taxonomy, and design• Oversaw marketing department• Developed and managed global volunteer management system for 100+ volunteers• Developed and managed $600,000 membership budget• Played key role in integration of technology and systems changes• Wrote content for various communication outlets• Led development, deployment, and execution of results of member surveys

Provided efficient and effective customer service/sales support with an emphasis on increasing membership levels, retaining members and meeting the client's high expectations. Responsible for customer facing service and support activities at the membership level. • Identified prospective businesses and organizations to become members• Implemented strategies to increase total resource membership investment• Maintained positive relations with members to maximize retention goals• Facilitated, developed and executed member relations related programs• Attended networking events, grand openings and meetings to maintain a presence in the community and increase member visibility • Prepared necessary membership reports

Owosso, Mi

Provided overall leadership and direction of organization, including hiring key staff, creating strategic goals, development of annual budget and facilities management.• Provided executive leadership and oversaw the daily operations of organization• Responsible for the hiring and training of new staff• Provided strong fiscal leadership, including creation of annual budget• Community advocate for the YMCA, networking to ensure its future growth• Worked closely with Board of Directors to guide the organization

Developed new strategic initiatives and programs for healthy living, providing direction and leadership to the community. Developed Corporate Membership program, including the creation of a new marketing plan. Acted as a liaison between the YMCA and the community.• Initiated and delivered healthy living initiatives and programs • Served as Pioneering Healthier Communities Coach for health equity initiative• Developed and managed YMCA Corporate Membership Program • Created and managed marketing plan• Created new revenue streams through grant opportunities • Defined strategy and business plan for new Healthy Community Department • Provided leadership for a county wide weight loss challenge

• Accountable for membership department including overall customer satisfaction, sales and retention • Developed promotional programs to optimize revenue levels • Surpassed revenue goals in five of six years • Generated new business through networking with businesses and community groups • Managed team of ten staff • Member of Executive Management Team • Trained staff on effective listening skills • Managed Employee Wellness Program • Developed and monitored $1.2 million membership budget • Led successful annual golf outing fundraiser

Managed fitness department, including fitness classes and personal training Guided people to achieve their healthy lifestyle Identified prospective donors through relationship building Developed promotional programs to optimize revenue levelsDeveloped and monitored department budgetEvaluated fitness department to ensure best practices in customer service

Accountable for membership department including overall customer satisfaction, sales and retention Generated new business through networking with businesses and community groupsIdentified prospective donors through relationship building Coordinated appreciation events for members Managed staff of ten