Shannon Mcgrath Email & Phone Number

Monroe Township, Nj, Us

Florham Park, New Jersey, United States

- Small Business Consultant - Manage a national territory of over 1,500+ business accounts, delivering HCM solutions.- Develop and implement strategic sales plans to reach revenue goals for the territory.- Consult with businesses across various industries to identify needs and pair them with optimal HCM products, driving operational efficiency and growth.- Leverage data-driven insights and CRM tools to strategically target high-potential clients and conduct the sales process from start to finish.

- Contributed significantly to the development, implementation, and evaluation of creative marketing initiatives customized for distinct brands, resulting in heightened brand recognition and interaction- Conducted thorough market research and meticulously examined consumer behavior trends to pinpoint emerging market shifts and valuable consumer perspectives, guiding strategic campaign planning

Ewing, New Jersey, United States

- Developed a comprehensive Data Dictionary harnessing First-Party Data across diverse brands, optimizing data management workflows and enriching analytical capabilities- Conducted in-depth research on the LatinX community to reveal insights and opportunities for aligning C&D brands strategically, contributing to culturally resonant and impactful marketing initiatives- Monitored and evaluated trending topics and consumer behaviors across prominent social media platforms such as Instagram, TikTok, and Pinterest, guiding content development and engagement strategies- Analyzed sales trends on the social shopping platform, Flip, and executed a data-centric approach to sustain an optimal posting schedule for Batiste, Nair, Flawless, Therabreath, and Viviscal brands, enhancing consumer interaction

- Maintained and enhanced Excel spreadsheets focused on Influencer Gifting and collaboration management- Developed engaging press posts on a weekly basis to drive audience interaction and strengthen brand allegiance- Utilized data-driven analysis to detect and leverage emerging social media trends, integrating them into content strategies across Instagram, Pinterest, and TikTok platforms for heightened brand exposure and resonance with target demographics

Monroe, New Jersey, United States

Assist members with poolside services and guest check-ins.

Advertising/Marketing

Activities and Societies: -Member of Phi Mu Fraternity serving as Fraternity Relations Chairwomen -MADITHON Participant (3y). -Member.

High School Diploma, College/University Preparatory

Activities and Societies: Member of National Honors Society