Shannon Munier Email & Phone Number

Rochester, New York Metropolitan Area

Rochester, New York Metropolitan Area

Results-driven professional specializing in business development, operations, and digital strategy. Founded this freelance digital marketing business to excel in creating engaging content and executing strategic social media plans to maximize brand visibility and customer engagement, while delivering impactful, data-driven campaigns for optimal ROI.ACHIEVEMENTS: → Increased client following by 167% across Instagram, TikTok and Facebook→ Increased client's impressions by 6,174%, reaching over 41.54K impressions→ Obtained a 125,029% increase in impressions on a brand-new Facebook page in the first 90 days→ Increased Instagram impressions by 486.12% in the first 90 days, while going from 5 to 3 posts/week→ Increased engagement by 63.93% in the first 90 days

Washington Dc | Rochester, Ny

Lead account manager who specialized in crafting data-driven stories for key accounts at a full-service digital marketing agency. RESPONSIBILITIES→ Project management for key accounts, managing creative, data, and research efforts→ Presented impactful numerical results to a diverse client portfolio→ Conducted research and development efforts to expand Dunne Goodwin into new marketsACHIEVEMENTS→ Spearheaded the design and presentation of new branding guidelines for two large companies→ Consistently presented monthly reports demonstrating month-over-month growth across all accounts

Rochester, New York Metropolitan Area

Contracted creative services to a full-service digital marketing agency, providing videography and short-form content creation.SERVICES→ Coordinated and executed monthly video shoots at multiple restaurant locations→ Collaborated with restaurant staff to create engaging, personal, and entertaining video content→ Completed post-production efforts to complete the deliverable of 12 TikTok videos to be posted per month

A dynamic CEO and director of accounts for a student-run full-service marketing agency housed in St. John Fisher University's communications department. Gained professional experience in cross-functional team leadership, strategic planning, internal process development, and account management. RESPONSIBILITIES→ Oversaw all agency operations and account relations to ensure seamless coordination→ Implemented training guidelines to enhance team proficiency→ Provided comprehensive account executive training, contributing to members' professional developmentACHIEVEMENTS→ Successfully implemented efficient new processes and training guidelines to optimize performance→ Led a team of 15 students in successfully planning two large events for local organizations→ Developed and implemented efficient processes to streamline agency functions including: → Task delegation system → Client communication protocol → New breakdown of roles to ensure seamless internal productivity

Rochester, New York, United States

Directed the creation and execution of panel events for a student-run full-service agency. Gained expertise in promotional strategy, event planning, and community research. RESPONSIBILITIES→ Developed effective promotional strategies and supervised the production of associated materials→ Led creative team to produce high-quality, branded promotional materials→ Adapted to new COVID-19 restrictions to maintain the success and engagement of PRIMA events→ Maintain a pulse on Greater Rochester area community news to create value-driven event programsACHIEVEMENTS→ Led the inaugural Diversity & Inclusion panel for PRIMA, achieving significant success→ Created an event program that maximized value for St. John Fisher University students→ Led the creative team in developing branding guidelines, ensuring a fresh and cohesive visual identity→ Attained news coverage from the University and received recognition from local journalists for the successful event

Rochester, New York Area

Assumed the role of social media coordinator, elevating brand exposure for a local coffee shop client.RESPONSIBILITIES→ Coordinated content creation days to produce photo content→ Curated a dynamic content calendar with new, branded content and engaging captionsACHIEVEMENTS→ Created high-quality, visual content, enhancing brand exposure→ Developed a comprehensive strategy with key performance indicators (KPIs) and target client profiles to drive business growth→ Planned and executed a successful pop-up event on campus, effectively boosting brand visibility

Victor, New York

A dedicated Fulfillment Specialist and Trainer, I brought a sharp focus on detail and efficiency to accurately fulfill customer orders. With a commitment to meeting client expectations promptly, I excelled in proactively resolving inquiries, complaints, and issues to deliver satisfactory resolutions and foster positive experiences. RESPONSIBILITIES→ Fulfilled client orders accurately and efficiently → Provided timely and satisfactory resolutions to customers→ Maintained and regularly surpassed pick-and-pack productivity goalsACHIEVEMENTS→ Trained over 25 new team members→ Consistently maintained a position in the top 3 quickest fulfillment team members

Victor, New York

As a Beauty Consultant, I demonstrated a commitment to industry trends and consumer preferences by maintaining up-to-date knowledge of cosmetic and skincare products. Leveraging strong interpersonal skills, I consistently delivered exceptional customer assistance, providing personalized product recommendations and contributing to a seamless and satisfying shopping experience. My proficiency in trend awareness, marketing strategy, product marketing, and client relationship building played a pivotal role in elevating customer engagement within the beauty department.RESPONSIBILITIES→ Maintained up-to-date knowledge of Target's cosmetic and skincare products→ Executive impactful sampling strategies, creating engaging stations to drive product awareness and customer interest→ Aligned sampling initiatives with marketing tactics for brand exposure→ Developed exceptional customer assistance and personalized product recommendations

Rochester, New York Metropolitan Area

Hired as Video Editor & Research Coordinator upon completion of an internship. Seamlessly blended a unique skill set in data analytics and video editing to deliver high-quality content for clients across various mediums while playing a pivotal role in facilitating research efforts at a small, boutique PR firm.RESPONSIBILITIES→ Facilitated research efforts, graphic design, and digital strategy development to enhance content performance→ Produced high-quality videos for clients across various mediums→ Assisted on video shoots, contributing to the seamless production processACHIEVEMENTS→ Led the production of two impactful videos for local businesses→ Established a data analytics and research strategy, contributing to informed content creation

Rochester, New York Metropolitan Area

Honed skills in media relations, PR writing, and community management as a Public Relations intern for a small, boutique firm. RESPONSIBILITIES→ Conducted comprehensive client and industry research to inform strategic PR initiatives→ Provided essential support in community management, fostering positive online interactions→ Monitored and managed client social media profiles to enhance engagement and visibility → Assembled effective media lists for successful PR campaignsACHIEVEMENTS→ Recognized for contributions and offered a part-time role with the company upon completing an internship

Rochester, New York Metropolitan Area

Served as an Urban Fellow AmeriCorps VISTA with Generation Two, a child advocacy non-profit. Played a pivotal role in capacity building and non-profit marketing, while contributing to donor relations and non-profit communications for effective outreach and impact.RESPONSIBILITIES→ Developed and completed branding guidelines to enhance the organization's visual identity→ Built a detailed, long-term social media strategy for sustained engagement and visibility→ Strategized and implemented tactics to identify and leverage new community partners→ Designed resources to effectively inform the community about play-based learning initiatives→ Evaluated program impacts and documented organizational processes to ensure long-term sustainability ACHIEVEMENTS→ Achieved a 380% increase in social media engagement within a six-week period→ Successfully increased social media following by 133% within a span of six weeks

Rochester, New York Area

A data-informed Strategic Marketing & Communications Assistant, I specialized in creating compelling promotional materials for the St. John Fisher University School of Business. RESPONSIBILITIES→ Conducted data analysis to inform and create effective promotional materials→ Designed eye-catching, branded materials using Canva for impactful visual communication→ Curated engaging content for program websites, ensuring a consistent and compelling online presenceACHIEVEMENTS→ Created and implemented a video series highlighting student internship experiences, significantly promoting the internship program→ Authored over 10 articles for the university's news outlet, contributing to enhanced communication and storytelling

Rochester, New York Metropolitan Area

Took the lead as a solo Undergraduate Student Researcher on a research project delving into student opinions regarding campus communication and social media efforts. My role included analyzing key performance indicators (KPIs) to inform strategic development, organizing and leading focus groups, and evaluating site metrics to gauge the effectiveness of marketing publications. RESPONSIBILITIES→ Led research project exploring student opinions on campus communication and social media efforts→ Analyzed key performance indicators (KPIs) to inform strategic development and decision-making→ Organized and led focus groups to gather valuable insights from students and faculty → Analyzed site metrics to determine the effectiveness of marketing publicationsACHIVEMENTS→ Presented research findings to the marketing office at St. John Fisher University, showcasing effective professional communication skills→ Offered next steps and data-backed recommendations, all of which have been successfully implemented by the university

Remote

Completed a social media internship for a boutique creative studio and actively contributed to the strategic growth of the company by developing valuable key performance indicators (KPIs) and implementing a system for creative analytics reports, enhancing decision-making processes. RESPONSIBILITIES→ Developed and implemented valuable KPIs to inform the company's long-term growth strategy → Created a systematic approach for creative analytics reports, facilitating data-driven decision-making→ Enhanced the company's LinkedIn presence through engaging content creation ACHIEVEMENTS→ Drove a significant increase in social media engagement by 80% → Increased social media impressions by 108%, highlighting effective content distribution and engagement strategies

London, United Kingdom

As a Social Media Volunteer with the UK-based non-profit, WONDER Foundation, I played a crucial part in effectively communicating the organization's mission statement through the development of creative strategies. As the lead for upcoming events and fundraising promotions, I utilized graphic design abilities to create branded and engaging graphics. Moreover, I demonstrated adaptability by tailoring messaging to different languages and cultural differences, contributing to impactful international communication efforts.RESPONSIBILITIES→ Developed creative strategies to effectively communicate the organization's mission statement → Took the lead in promoting upcoming events and fundraising initiatives → Utilized graphic design skills to create visually appealing and branded graphics→ Adapted messaging to different languages and cultural differences for international communication efforts, ensuring inclusivity and resonance with diverse audiences

Rochester, New York, United States

A Staff Videographer & Journalist for the Cardinal Courier, St. John Fisher University's student-led journalism outlet, I specialized in conducting research and interviews to produce impactful short-form content while staying attuned to relevant social issues to create value-driven news content. RESPONSIBILITIES→ Conducted in-depth research and interviews to produce relevant short-form content→ Stayed informed about relevant social issues, ensuring the creation of value-driven news content that resonated with the audienceACHIEVEMENTS→ Successfully pitched and produced a new video segment, "Cardinal Chat," for the campus newspaper's online edition, showcasing initiative and creative contribution to multimedia storytelling

Rochester, New York Area

As a Communications Intern for a private high school, I played a multifaceted role in conducting alumni research and database management through eTapestry (CRM platform). My responsibilities extended to leading grant research efforts and producing compelling promotional materials. RESPONSIBILITIES→ Conducted alumni research and managed databases through eTapestry, ensuring efficient record-keeping→ Led successful grant research efforts, contributing to the organization's fundraising initiatives→ Produced engaging promotional materials using photography, videography, and graphic design skillsACHIEVEMENTS→ Generated over $3,000 in product donations for the annual WalKING the Moon Silent Auction

B.S. Media & Communications, Media Management And Data Analytics

Activities and Societies: The PRIMA Group, PRSSA, First Generation Scholarship Program• Member, Fannie & Sam Constantino First Generation.

Communications, Journalism And New Media

• Member, Global Scholars Program • Resident, London, UK • Completed coursework including Python, journalism, international marketing.

Ib Dipoloma