Shannon Keller Email & Phone Number

Austin, Tx, Us

Irving, Texas, Us

New York, New York, Us

San Francisco, California, Us

Developed and executed company content strategy to drive brand awareness and conversions.Led life-cycle campaigns to highlight product launches, seasonal promotions, and industry updates utilizing blog, email, social, and landing pages to existing and potential customers, internal teams, and the broader industry (peers, partners, and competitors).Optimized all content based on customer insights (e.g. Google Analytics), and high SEO-ranking topics for efficiency and continued growth. Ensured all content was on brand through best practices and content type recommendations. Collaborated cross-functionally, internally and externally, across Product, Engineering, Data, Design, and PR to align on overarching goals.Milestones + Highlights:Drove a 10% increase in email click-through rate.

San Francisco, Ca, Us

Dedicated Marketing Lead for sales division to oversee complete life-cycle of branded campaigns, including RFPs, creative development, production, execution, and reporting. Presented and executed tentpole content programs to optimize brand sponsorships, in partnership with the editorial team.Managed growth of organic audiences by working in tandem with channel managers to analyze health and created best practices for driving engagement and network-wide success.Oversaw all email strategies across branded and editorial content, including the growth of subscriber base.Managed and mentored marketing coordinator to drive operational excellence across the team and campaigns.Milestones + Highlights:Executed company’s first ever e-commerce partnership from content strategy development to meeting conversion goals; showcasing program success as 94% of sales were driven through curated content.Grew email subscriber list by 44% in three months.

San Francisco, Ca, Us

Supported the Director of Marketing with all aspects of consumer marketing programs rooted on evangelizing the brand and engaging consumers.Lead end-to-end campaign management across multiple and simultaneous high profile initiatives to drive KPI’s such as brand awareness, engagement, and acquisition.Supported editorial and co-branded advertiser campaigns by developing and executing an arena of tactical marketing across digital hubs, sweepstakes, social media platforms, ad product, video programming, and consumer events.Served as liaison and coordinated across departments such as editorial, sales, design, email, ad product, engineering, events, to ensure all deliverables were met to execute programs.Managed the marketing calendar to ensure alignment, status, and communication to department leads of seasonal programs.Developed consumer messaging/copy and vision in partnership with the design team via creative asset briefing across various marketing assets such as banner media, editorial posts, social graphics, email assets, partnership integration, etc.Executed and practiced HTML and CMS tools in partnership with engineer teams to create digital destinations and other product needs.

San Francisco, Ca, Us

San Francisco, Ca, Us

Social/digital client services for TurboTax, Andreessen Horowitz, L’Oreal, EMC, and Bystander Revolution in addition to traditional PR support for clients such as Pinterest, Sephora, and GitHub.Support includes content creation (across Twitter, Facebook, Instagram, Pinterest, YouTube, LinkedIn, company blog, etc.), comprehensive metric reports, executive social profile building, social campaign conceptualization/execution, and brand voice ideation.Lead successful client Influencer Programs through research, identification, outreach, and collaboration initiatives. Launched Em by Michelle Phan’s first influencer program – managing relationships with 100+ digital beauty bloggers/vloggers. Worked directly with General Partners of Andreessen Horowitz to not only educate them on social media best practices, but to help them utilize social platforms to elevate their personal brand and position them as thought leaders in the social sphere. Extensive work and relationship management with a variety of social and analytics tools such as Radian6, Simply Measured, Sysomos, Traackr, Buddy Media, Adobe Social, Facebook Insights, and Google Analytics.Ongoing community management and customer support; monitoring sentiment and ensuring the presence of brand value, vision, and tone.Work with internal Digital, Creative, and Marketing teams to educate the agency on how digital programs can enhance current and prospective client programs and relationships.

Anaheim, Ca, Us

Assisting in the media center during tournament weekPlayer press release proofing and distributionOperational set-upTournament statistic updates Press release scheduling and organizationCollateral and media tracking

Dallas, Texas, Us

- Spearheaded marketing plan including web development, launch online event promotion through social media, and face-to-face networking with local businesses- Collaborated with internal and external constituents on creation, approval and distribution of collaterals, print ads that facilitated positive return on investment- Executed and analyzed marketing strategies that drove sponsorship volume in new and existing market segments, including e-blasts, direct mail, social media campaigns, local business in-store promotions, and community outreach- Assisted the Director in managing budget for increased revenue and controls expenses effectively including vendors, volunteers, and staff