Shannon O'Brien Email and Phone Number
PR PRO | BRAND ADVOCATE | RELATIONSHIP BUILDER | STORYTELLER ◆ Dedicated to driving impact, value, and engagement.PR Pro, Accomplished multi-Emmy-award winning journalist and reporter with a notable career identifying and promoting stories that bring communities together, inspire change, and make a difference. Known for the ability to connect and cultivate rich relationships with business executives, public sector leaders, and community members. Extensive experience on camera, hustling to capture breaking stories, interviewing, and diving deep to investigate exclusive pieces.BRAND REPRESENTATION & RESULTSSuccessful at blending experience spanning sales, marketing, and journalism to drive results, boost viewership, promote awareness, and increase audience engagement that delivered expanded revenue opportunities for the station.► CAREER OVERVIEW• 15+ years as an investigative reporter, anchor, and journalist.• Early career in sales and marketing, managing significant partnerships with major enterprises including Apple, Pepsi, and P&G.► NOTABLE ACHIEVEMENTS• 2x Emmy Award Winner and 1x Nominee.• Outpaced KPIs for story deadlines, audience engagement, social media engagement, and studio growth objectives.• Recognized for driving impactful stories and interviews including Crossroads Correctional Facility exposure and Operation LeGend.• Increased station visibility appearing on national news channels including CNN and CBS.• Boosted revenue by 55% to $14M in early career.► CORE COMPETENCIES • Strategic Planning & Execution• Marketing & Communications• Brand Management • Digital & Social Media Marketing• Brand Building & Customer Loyalty • Interaction & Engagement• Sales & Account Management• Research & Analysis | Investigations• Public Speaking, Interviews & Presentations• Relationship Management
Page Communications
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Public Relations Account DirectorPage Communications May 2023 - PresentKansas City, Mo, Us -
JournalistCareer Transition Dec 2021 - Jun 2023Opted to not renew the 3-year contract with WDAF-TV resulting in a 1-year non-compete requirement. Open to Journalism, Marketing, PR & Sales
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Investigative ReporterWdaf-Tv Nov 2013 - Nov 2021Kansas City, Missouri, UsAccountable for identifying and reporting on investigative and breaking stories as a reporter and interim anchor for WDAF – Fox 4 News. Conducted extensive interviews and researched assignments to share stories that impacted those in the community. Developed compelling content to drive interest, increase audience engagement, and following through social media.Conducted exclusive interviews with leaders in the community including Senators, Police Chiefs, business executives, and U.S. Attorney General.Emmy Award for the groundbreaking story on Crossroads Correctional Facility and management of nationally picked-up local news stories. -
Business And Brand StrategistO'Brien Consulting 2012 - 2013Launched consulting firm providing brand and marketing campaign strategy services to small businesses. Partnered with clients to develop short- and long-term marketing strategies, development of marketing collateral, logo design, and brand management to boost business visibility and results.Previous Marketing & Sales experience at HGTV, Home & Garden Television and Infinity Broadcasting.
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Journalist/Anchor/ReporterWlne-Tv 2010 - 2012Oversaw reporting in-depth live coverage of news, breaking news, and investigative stories in addition to leading the ABC 6 News Weekend and News Sunday Morning segments as anchor.Ideated and executed robust interest segments, developing interactive and personal stories to drive audience engagement, and following including the highly successful “Extreme Weight Loss with Shannon O’Brien.”Previously, a Reporter with WOIO – CBS Affiliate, Cleveland, OH and WHNS – TV Fox Affiliate, Greenville, SC (2003 – 2010).Previous Professional Experience:Account Executive at HGTV – Home & Garden TelevisionSenior Account Executive at Infinity Broadcasting
Shannon O'Brien Skills
Shannon O'Brien Education Details
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Marymount UniversityEconomics/Political Science -
The Barstow School
Frequently Asked Questions about Shannon O'Brien
What company does Shannon O'Brien work for?
Shannon O'Brien works for Page Communications
What is Shannon O'Brien's role at the current company?
Shannon O'Brien's current role is PR Pro | Emmy Award winning Investigative Reporter & Anchor | .Journalist | Relationship Builder | Amateur actor, painter & singer | ❤️ KC Sports | Motto: You can never go wrong being kind..
What schools did Shannon O'Brien attend?
Shannon O'Brien attended Marymount University, The Barstow School.
What skills is Shannon O'Brien known for?
Shannon O'Brien has skills like Leadership, Sales Strategy, Social Media, Public Speaking, Interviewing, Revenue And Profit Growth, Spokesperson, Brand Building, Marketing And Sales Strategy, Media Relations, Communication, Relationship Management.
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