Shannon Pike Email & Phone Number

Responsible for expansion of marketing and sales for international root zone management company. Products include precision deep ripping and development techniques to specific soils using the patented Vibrosoiler ripping process, deep fertilizer mixing, discing, and bedding in a GPS-ripping pass.

• Set daily pricing, managed inventory and aging issues, kept a close eye on quality and orders while working closely with entire berry sales group.
• Led daily conference calls that established sales goals and discussed production situations.
• Worked closely and on a daily basis with farm managers in Florida, Mexico and California.
• Successfully utilized a crucial reporting system that aided in weekly sales projections, price averages and customer allocations; acted as a cohesive link between the production and sales departments.
• Maintained high level of communication with Ag operations and Fresh Pack sales to oversee pricing & inventory.
• Maintained an excellent understanding of current commodity market activity for various products, while overseeing and approving appropriate pricing.

• $30 MM annual sales; 25 employees; 3 warehouse locations; Salinas & Arizona sales office: 6 direct reports. Solely responsible for all financial aspects and operations/sales support staff, including P&L, cash flow.
• Improved several financial indicators over the course of 12 months (AP, AR, Inventory levels, net profit).
• Expanded the capability of the QuickBooks program to include an inventory module and report system, resulting in reduced average inventory loss from $10-15K to $2-3K on a monthly basis.
• Brought all payables current for the first time in 10 years for the company.
• With the initiation of the report system, utilized a series of sales reports on a weekly and monthly basis that assisted the sales team and improved the inventory position.
• Led in the company’s move to a new business location (26,000 square feet).

Enkhuizen, Noord-Holland, NL

• Initially hired as a Product Representative to manage an extremely large territory for a new European company looking to expand in North America. Within the first 6 months, was asked to take on the role of Business.
• Established annual variety trials for the United States.
• Evaluated research and commercial varieties of onion, cauliflower, squash and recommended advancements.
• Organized and lead global crop meetings.

Enkhuizen, Noord-Holland, NL

• Grew $4.5 million in annual sales.
• Developed 12 distributor accounts.
• Marketed two branded product lines.
• Managed 67 individual products.

Enkhuizen, Noord-Holland, NL

• Increased sales by $2 million.
• Incorporated Enza Zaden North America, laying the foundation to purchase Coastal Seeds, a California lettuce seed company.

• Increased sales to $3 million.
• Managed 40 direct grower accounts and one distributor account.
• Developed lettuce, broccoli and tomato variety trials.
• Achieved yearly sales budget goals and exceeded cost expectation.
• Attended annual Produce Marketing Association conferences.
• Sold directly to growers in the Salinas Valley while also having one distributor account to manage.

• Product Development Specialist – Santa Maria, CA
• Upon completion of training, offered a position as Product Development Manager at the Arroyo Granderesearch station.
• Worked with lettuce, broccoli, cauliflower plant breeders and nearly every grower in the Santa Maria Valley.
• Created critical links between research and sales.
• Developed new lettuce, broccoli, cauliflower and cabbage sales.Trainee - Multiple Locations, Coastal CA
• Completed a 18-month corporate training program.

Bachelor’S Degree, Agricultural Economics

American Seed Trade Association Management Training