Leadit Marketing is a boutique marketing consulting firm specializing in B2B SaaS marketing, offering a full range of services designed to drive growth and scalability. Our expertise spans the entire Go-To-Market (GTM) strategy, from aligning sales and marketing efforts to create a unified growth engine, to executing highly targeted Account-Based Marketing (ABM) campaigns that drive measurable results. We optimize marketing automation and CRM systems to streamline lead nurturing and increase efficiency, while providing in-depth analytics and performance tracking for continuous improvement.Our approach is deeply buyer-focused and data-driven, emphasizing demand generation and channel marketing to ensure that our strategies align with how today’s buyers make decisions. Whether building brands from the ground up or reinventing them for entry into new markets, we provide product marketing and positioning services that sharpen messaging, differentiate your offering, and create a strong competitive edge.What sets us apart from larger firms is our personalized, hands-on approach, with a deep focus on customer insights that shape every strategy we develop. Acting as an extension of your team, we deliver tailored, high-impact solutions designed to help B2B SaaS companies grow and thrive. Our SaaS Marketing Maturity Model is a key differentiator, guiding your growth based on your current stage of development. While rapid transformation doesn’t happen overnight, we provide a clear, strategic path to help your business evolve and mature over time, ensuring sustainable success at each stage of growth.Areas of expertise:GTM Strategy & PlanningMarket ResearchBuyer Persona DevelopmentContent StrategyCampaign Planning & Execution Sales & Marketing AlignmentAccount-Based Marketing (ABM)Marketing Automation & CRM OptimizationAnalytics & Performance TrackingDemand GenerationChannel StrategyProduct Marketing & PositioningCustomer Success Enablement

As a member of the Forbes Agency Council, I authored thought leadership pieces focused on the trends shaping the growth of SaaS companies. My contributions delved into the evolving landscape of SaaS marketing, growth strategies, and the challenges businesses face in scaling effectively. By staying ahead of key market trends, I provided insights to help companies navigate competitive environments and drive innovation. Engaging with senior executives across industries, I leveraged my expertise to contribute to meaningful discussions on the future of SaaS and B2B marketing strategies.

As a Marketing Strategist at MarketOne, I led a core marketing team to develop and execute comprehensive strategies for B2B demand generation and revenue growth for MarketOne clients. My role focused on overseeing Go-To-Market (GTM) strategies, aligning sales and marketing efforts, and driving measurable results through data-driven campaigns.Key responsibilities included:-Strategic Leadership: Developed and refined GTM strategies, buyer personas, and campaign roadmaps to align with client objectives and market needs.-Team Management: Led a cross-functional team of marketers, content creators, and analysts to ensure seamless campaign execution and delivery of high-impact results.-Demand Generation: Spearheaded demand generation efforts, including Account-Based Marketing (ABM), to generate qualified leads and accelerate sales pipeline growth.-Performance Optimization: Monitored key performance indicators (KPIs) and used data-driven insights to optimize ongoing campaigns, ensuring maximum ROI.-Client Engagement: Served as the primary client liaison, providing strategic updates, performance reports, and recommendations for campaign adjustments.-Content & Automation: Directed the creation of targeted content and implemented marketing automation strategies to enhance lead nurturing and streamline processes.

As Senior Marketing Director at Appistry, I was responsible for developing and executing the company's marketing strategy to drive brand awareness, lead generation, and revenue growth in a fast-paced, startup environment. My role involved collaborating closely with executive leadership, product teams, and sales to ensure cohesive messaging and go-to-market success.Key responsibilities included:-Strategic Marketing Leadership: Developed and implemented comprehensive marketing strategies, including product positioning, messaging, and competitive differentiation, aligned with the company's growth goals.-Go-To-Market (GTM) Execution: Led GTM strategies for new product launches and features, working closely with sales, product management, and development teams to drive successful market entry and growth.-Demand Generation: Designed and executed multi-channel demand generation campaigns to acquire and nurture leads through inbound marketing, content marketing, digital advertising, and email marketing efforts.-Sales Enablement: Provided the sales team with marketing collateral, product messaging, and tools to support lead generation, pipeline acceleration, and customer conversion.-Brand Development: Built and scaled Appistry’s brand presence in the cloud computing market, including crafting the company’s value proposition and ensuring consistent brand messaging across all channels.-Content Strategy: Led the creation of high-quality content, including whitepapers, case studies, webinars, and thought leadership pieces that positioned Appistry as an industry leader.-Analyst and PR Relations: Managed relationships with industry analysts, influencers, and media to increase Appistry’s visibility and credibility in the cloud computing space.-Performance Optimization: Utilized data-driven insights and marketing analytics to monitor the effectiveness of campaigns, adjusting tactics to optimize performance and maximize ROI.

Acquired by Oracle in June 2008As Sr. Director of Global Field Marketing & Demand Generation at BEA, I led demand generation strategies for one of the company’s fastest-growing product lines, driving measurable growth and market expansion. My role involved developing and executing targeted campaigns that supported both global and regional field marketing initiatives, aligning with sales and product teams to meet revenue targets for BEA’s AquaLogic product line including business process management (BPM), enterprise social computing (Web 2.0) and portal product suites.-Managed a team of 7 seasoned professionals with broad responsibilities including: campaign marketing, field marketing, marketing infrastructure and emarketing.-Drove 33% of sales pipeline through integrated marketing campaigns. -Instrumental in year-over-year license growth of 40%, the largest license growth at BEA Systems. -Produced over $80 million in worldwide sales pipeline for 2009 fiscal year. -Developed a go-to-market campaign framework to assist in building pipeline for BEA’s AquaLogic product line. -Led first worldwide rollout of Eloqua, a marketing campaign management system, resulting in more closed business and greater return on marketing investment. -Managed $8 million global budget that is exceeding goal attainment in trackable revenue. -Promoted to manage worldwide field marketing and demand generation within 6 months of being hired.

During my time at Global 360, I was consistently promoted and took on increasing responsibilities, eventually overseeing every aspect of the company’s global marketing operations across APAC and EMEA regions. I played a critical role in driving the company’s growth by managing strategic marketing initiatives, demand generation, public relations, analyst relations and sales enablement. I also guided the company through three major acquisitions, which helped increase the company’s valuation from $40 million to $200 million in just 18 months. My work was pivotal in positioning Global 360 as a leader in business process and document management solutions, driving both market expansion and eventual acquisition by OpenText in 2011.-Instrumental in developing a new messaging platform designed to rebrand the company from a maintenance workflow company to a recognized enterprise BPM software leader.-Instrumental in increasing the company value from $40 million to $200 million in 18 months through acquisitions, company rebranding and analyst outreach program.-Established Global 360 as a leader in the Forrester Document Centric BPM Wave and the Gartner BPM Magic Quadrant.-Started Global 360’s lead generation program to effectively drove prospects through marketing, inside sales and field sales funnel. -Drove over 70% of sales pipeline through field marketing programs including regional seminars, webinars, email offers, and content syndication.-Led marketing integration of 3 acquisitions made by Global 360.-Managed public relations program including external public relations agency