Shannon Kiefer Email & Phone Number

𝗗𝗘𝗦𝗜𝗚𝗡 𝗧𝗘𝗔𝗠 𝗠𝗔𝗡𝗔𝗚𝗘𝗥 + 𝗛𝗘𝗔𝗗 𝗢𝗙 𝗣𝗛𝗢𝗧𝗢𝗚𝗥𝗔𝗣𝗛𝗬 (2023-)• Managed build of company-wide project management software (via Clickup)• Defined processes, created resources, organized projects, and provided training for team of 6 full-time designers• Learned regulatory law applicable to home fragrance products, advised on fire safety warning labels (ASTM F2058-07) and PDP's (Fair Packaging & Labeling Act 16 CFR Part 500)• Hired and trained a network of freelance designers, photographers, and developers• Involved in all aspects of product development from concept to production for multiple brands and sub-brands

Charleston, South Carolina, United States

• Photographed on average 50 weddings per year, plus other portrait & branding sessions.• Traveled nationally and internationally for weddings, elopements, and cooperative shoots.• Developed full-cycle streamlined workflow: from lead-generation, educational materials and contracts, timeline coordination with multiple vendors, to day-of shoot direction, client communications, editing & delivery, marketing, web design & SEO, including all aspects of small business management.• PPA Certified• Contracted long-term and consistently working as associate lead, second shooter, and editor for multiple other photographers, well-known local businesses, and national studio companies. References available upon request.

Charleston, South Carolina Area

𝗕𝗥𝗔𝗡𝗗 𝗠𝗔𝗡𝗔𝗚𝗘𝗥 + 𝗛𝗘𝗔𝗗 𝗢𝗙 𝗣𝗛𝗢𝗧𝗢𝗚𝗥𝗔𝗣𝗛𝗬 (2019-22)• Photographed all private label & branded product for retailers, online sales, and advertising• Designed full print & web marketing campaigns for branded & private label promotions• Created & maintained online catalog of all photography & digital resources• Built & managed photography studio, props & storage𝗦𝗘𝗡𝗜𝗢𝗥 𝗗𝗘𝗦𝗜𝗚𝗡𝗘𝗥 + 𝗣𝗥𝗢𝗗𝗨𝗖𝗧 𝗗𝗘𝗩𝗘𝗟𝗢𝗣𝗠𝗘𝗡𝗧 (2017-19)• Researched, designed & developed concepts for essential oil diffusers, home décor, and electronics• Traveled to factories in China to meet with heads of development, compare strengths, costs, capabilities, and determined best sourcing for each project• Managed outsourcing of CAD and 3D modeling, other designers & photographers• Communicated with global sourcing & quality inspectors in China, India, & Vietnam to achieve intended results within target costs• Created product spec & image catalogs for internal reference, B2B, & D2C• Created new core brand collections for Colonial Candle, Burts Bees, Jelly Belly, & Febreze𝗟𝗘𝗔𝗗 𝗕𝗥𝗔𝗡𝗗 𝗗𝗘𝗦𝗜𝗚𝗡𝗘𝗥 + 𝗣𝗛𝗢𝗧𝗢𝗚𝗥𝗔𝗣𝗛𝗘𝗥 (2015-17)• Designed & developed product collections for Colonial Candle brand, from concept to production• Assisted planning team for product layout & brand presentation at national showrooms• Created catalogs, order forms, sales resources, POGs, internal presentations, signage, packaging, B2B & DTC advertising for print & web, and promotional marketing campaigns• Assisted website creation, layout, organization, and mobile responsiveness𝗚𝗥𝗔𝗣𝗛𝗜𝗖 𝗗𝗘𝗦𝗜𝗚𝗡𝗘𝗥 + 𝗣𝗛𝗢𝗧𝗢𝗚𝗥𝗔𝗣𝗛𝗘𝗥 (2011-15)• Designed concepts & labels for seasonal and trend collections for private label brands• Photographed product for retailers, online sales, and advertising purposes• Responsible for training & overseeing projects for other designers & photographers

Charleston, South Carolina Area

• Created & managed Pratt & Co. residential & commercial real estate websites.• Created custom websites for individual realtors, builders, and renovation companies.• Designed advertising flyers, magazine spreads, and social media posts.• Designed custom posts in HTML for Craigslist and Zillow; consistently managing 100+ rotating listings.• Taught weekly sessions for social media training and marketing strategies.• Provided basic tech support.

Bachelor Of Arts In Graphic Design, Minor In Traditional Art

Activities and Societies: Alpha Chi National Honor Society

Associate Of Arts In Digital Media Design, Minor In Illustration