Shannon Paul, Ma Email & Phone Number

A global B2B Agencey in Denver with a few B2C clients specializing in media, data, and lead generation marketing aligning with brand and digital experiences driving results to meet KPIs.• Worked with Accounts team to understand client objectives/KPIs and build reporting• Planned and bought media buys across programmatic, CTV/OTT, and industry specific media vendors to execute cross-channel strategy for a global travel client• Created and sent RFP/RFI to Media Vendors to align with client’s objectives and KPI’s• Built strategy based on media recommendations and consumer insights• Managed and optimized paid media to meet business objectives• Collaborated with Media Supervisor to manage media budgets

• Managed day to day communications with internal teams, clients and media vendors• Compiled media specs and trafficking documents to manage creative media executions and meet deadlines• Cultivated relationships with Media Vendors to support media team in responding client requests and campaigns• Worked with Media Team to collect and evaluate RFP’s from Media Vendors• Collected campaign launch confirmation and materials to share with client• Remained informed on industry treads through advertising and media trade journals• Particapated in building reports during and post campaign

Denver, Colorado, United States

90 Octane was acquired by The Marketing Practice.

Greater Denver Area

As a Digital Media Communications Specialist, I managed advertiser interactions to optimize campaigns on a major social media company. I was responisble for providing specialized product recommendations and improving user experience.• Responsible for optimizing campaign strategies to meet client’s KPIs• Coordinated creative best practices with brand’s ads for effective delivery• Collaborated and build relationships with both internal and external stakeholders to improve campaign goals• Assisted applying conversion tags for advertisers• Communicated with advertisers to execute a seamless digital experience

Denver, Colorado

Account Managers are responsible for the management and maintenance of relationships with assigned clients. Partnered with clients to understand their business objectives and KPIs. Coordinated and projected managed Internal teams to develop and implement strategies to achieve client KPIs. Managed digital campaigns and strategies. Made recommendations to the client's marketing strategy based on consumer insights. Analyzed data on client campaigns. Optimized PIN's email campaigns to improve open rate, CTR, and bounce rate.

London, United Kingdom

Marketing communications program focusing on integration to change perception and increase market share. • Digital Marketing• Integrated Marketing Communications• Advertising and Brand Management• Direct Marketing• Marketing and Brand Strategy• Promotional and Event Marketing• Public Relations and Reputation Management• Buyer Behaviour• Marketing and Media ResearchElected Course Representative for my Seminar Class.

London

An e-commerce fashion brand selling womenswear and accessories in the UK, Europe, and the United States. I oversaw the brand’s social media platforms. • Ensured all content was SEO-friendly and followed brand standards.• Created content for social media platforms and owned media• Increased followers by 40% on Facebook, Instagram, and Twitter.• Tracked social media analytics to find trends, and posted to match trends.

Seattle, Wa

•Provided superior communication to the team and to clinic staff.•Coordinated patient encounters for a multiple-clinic visit.•Managed internal communications between departments and clinical staff•Decreased incoming referrals by 60 percent in six months.•Managed high call volume of 70 inbound calls and 20 outbound calls.•Processed incoming referrals, triaging patient telephone calls to appropriate resources, updating demographic and financial information.•Checked in patients, processing co-pays, and patient charge documents.•Fulfil revenue cycle related requirements for optimal reimbursement.

Greater Seattle Area

•Met daily sales goals. •Managed a team of 5 baristas.•Exceptional customer acquisition and retention.•Proactive team leader.•Trained new partners.•Managed internal operations and inventory for million-dollar sale stores.•Managed cash management as a supervisor.•Served at the 2014 Shareholder meeting.•Black Apron Supervisior.

Master Of Arts (Ma), Marketing Communications

Bachelor Of Arts (B.A.), Graphic Design