Shannon Ryker Email & Phone Number

Westerville, OH, US

-Develop and execute creative concepts, messaging strategies, and copy for marketing campaigns across multiple channels, including digital, print, social media, email, and more-Craft copy that resonates with target audiences, communicates our brand message effectively, and drives our prospects and customers to action-Collaborate with cross-functional.

Westerville, OH

• Partner with B2B tech- and industrial-focused agencies to provide services in research, long- and short-form content writing, social media content creation, lead generation writing, and editing/proofing. Clients.
• Provide marketing strategy and content recommendations to small, locally-owned businesses, nonprofits, and education-focused govt. agencies: Lindsey DeCicco Photography, Twice is Nice Children’s Resale, Quantum Healing.
• Create print, digital, website, and email content
• Proofread and edit existing content
• Lead social media effortsSelected Accomplishments
• Wrote email campaign for Lindsey DeCicco Photography class that lead to an increase in registrations and four successful class sessions

Columbus, Ohio Metropolitan Area

Senior content writer for multi-channel B2B marketing campaigns, messaging, social media, strategy, and content generation. Clients include Intel, Microsoft, Rhode & Schwarz, and The Portland Clinic.I worked collaboratively with our creative team, clients, subject matter experts, partner companies, and freelancers to create a wide variety of deliverables.

Columbus, Ohio Metropolitan Area

In addition to my writing responsibilities, I am part of a 3-person leadership team that is the driving force behind CMD's DEI program. I currently oversee one of three sub-committees that leads the design and delivery of learning opportunities and workshops on diversity, equity, and inclusion topics, aimed at increasing awareness, understanding, and.

• Work with content editor to align on content vision, processes, and standards
• Review client content direction to determine deliverable objectives and identify questions, gaps, or misalignments
• Synthesize provided client materials, including messaging and strategy decks, research and analyst reports, supporting technical documents, reference websites, and more
• Develop discussion guides for and lead discovery interviews with technical and business SMEs
• Develop content outlines, when needed, to confirm deliverable direction and structure
• Develop clear and high-quality content for a variety of media: websites, technical white papers, product and solution briefs, messaging, presentations, videos, social media, and more

Columbus, Ohio

• Led all social media efforts for the agency, implemented new platforms and campaigns
• Developed and published all social media creative for all channels, partners, and clients
• Created and implemented social media strategy
• Performed in-depth analyses into channel performance
• Used analytics to help drive the evolution of social media content
• Assisted in the planning, execution, editing, proofing, approvals, and meeting brand standards for the agency's digital content marketing efforts

Columbus, Ohio, United States

An 11-month learning experience that included formal and informal learning opportunities for emerging leaders. A cohort of 26 women had the opportunity to engage in discussion with each other, workshop presenters, and Columbus community leaders around a myriad of social justice and personal development topics.

Columbus, Ohio Area

• Assisted in the development and execution of the company's marketing strategy including strategies to create corporate and product messaging, print and digital collateral, and social content. Updated and revised the.
• Lead the creation of marketing department’s strategy in alignment with company’s goals
• Developed and applied brand standards and policies
• Contributed to InXite’s rebranding strategy across all marketing channels
• Contributed to brand identity creation for InXite’s solution portfolio
• Managed marketing intern

Westerville, Ohio

• Served as copywriter and editor for B2B clients, including Cisco, ABB, McGraw-Hill Education, OCLC, Commvault, NetApp, Vertiv (previously Emerson Network Power), Micron, ARCOS
• Managed client projects and special assignments to augment the account services team
• Collaborated with designers and account executives to develop and execute content strategies
• Deciphered complex technologies to write compelling, concise marketing copy
• Interviewed subject matter experts and clients for project creation
• Taught and trained new employees on client branding and agency proofing processes Selected Accomplishments

• Researched, wrote, and completed relevant grant applications
• Completed “Introduction to Grant Writing” and “Fundraising for Small Non-Profits” courses through Indiana University South Bend

Bloomington, Indiana

• Wrote, edited, and pitched news releases and articles for federal government client, NSWC Crane
• Worked with key stakeholders in NSWC Crane Special Missions focus area to develop internal and external messaging
• Drafted and implemented communication plans
• Managed sensitive and confidential government information; obtained security clearanceSelected Accomplishments
• Selected to attend Completed Second Wind Account Executive Training for account service and planning out of 50 employees
• Contributed to the production of Special Weapons focus area’s first video

Indianapolis, Indiana

• Wrote, edited, and distributed news releases to generate media coverage for the Indiana General Assembly
• Researched complex legislative proposals and issues
• Worked one-on-one with state representatives
• Gathered daily news articles throughout the state of Indiana that focused on legislative issues and summarized for media relations director

Bloomington, Indiana

• Edited and wrote news releases for “Live at IU” e-newsletter
• Originated, researched and wrote feature stories for IU Home Pages

Bloomington, Indiana

• Researched and wrote feature stories for the School of Journalism’s website

Bloomington, Indiana

• Edited large manuscripts for spelling, punctuation, and grammar.

South Bend, Indiana

• Originated story ideas, wrote, and assigned stories and photographs, edited completed pages for Special Sections, Mom’s Michiana Publication, and Tribune Business Weekly
• Collaborated with advertisers and managed completion of Special Sections
• Assisted in planning and execution of Sports Fest—a regional high school all-stars sports competition

South Bend, Indiana

• Originated and wrote stories for Tribune Business Weekly

Mishawaka, Indiana

• Expanded community outreach through collaboration with local schools, businesses, and nonprofit organizations
• Coordinated and supervised mascot outreach during community events