Shannon Schiner Email & Phone Number

Teton Village, Wyoming

Focused on elevating the guest experience. Leads guest service initiatives, Contact Center, Jackson Hole Resort Reservations and reservations for Jackson Hole Resort Lodging.

Teton Village, Wyoming

Integral member of Staff Specialist Training Team, driving effective utilization of resort resources designing and implementing training programs on client coaching and operating procedure best practices. Facilitate seasonal courses in climbing and skiing ranging from beginner to advanced levels and guided activities. -Realize 80% seasonal return client rate nurturing and maintaining a dedicated customer base, fostering strong relations, providing honed communications and issue resolution, plus outstanding instruction delivery.-Build high-performance teams leading, training, and mentoring junior staff.-Successfully advise clients on accommodations, tours, transportation, restaurant reservations, and activities drawing upon a concrete knowledge of current local and resort events. -Utilize reservation, customer management, and scheduling software to manage database and scheduling of clients.-Generate concise client reports on lesson status, payments, ticketing, and equipment use.

Teton Village, Wy

•Manages all functions that enable international and domestic wholesale sales channel.•Leads domestic sales initiatives to increase visitation and revenue to support overall strategy for key guest segments and markets. •Leads company's International Sales & Marketing initiatives in key markets including but not limited to Australia, Canada, UK, Germany, China, New Zealand, Mexico, Brazil, and Argentina. •Overseas sales and outreach budget, including domestic shows and international events.•Manages contract representatives in target international markets. •Coordinates international marketing functions including but not limited to advertising buys, social/eCRM growth, campaigns, cross-departmental management of budget spends, and international public relations. •Organizationa and facilitation of familiarization trips with key tour operators and international media. •Collaboration with Revenue Management team on pricing strategies and relevant promotions to targeted growth goals, yield and seasonality. •Develops packages and provides agent trainings. •Works with international wholesalers on joint marketing opportunities. •Leads domestic wholesale sales efforts and joint marketing opportunities with tour operators. •Conducts trainings with the sales teams to align messaging. •Conducts lodging partner meetings and acts as a contact for community lodging partners. •Manages concierge sales program to work with local lodging concierge staff, conducting events and sales trainings that focus on JHMR activities in winter and summer. •Recruits and manages seasonal Regional Sales Representatives.

Jackson, Wyoming, United States

Founded consultancy focusing on strategy, content development, and e-Commerce setup operations, optimizing client online marketing campaigns, providing digital sales and customer platform management support for retail clients. Afford product placement, platform training, and strategic planning to alleviate clients' pain points and achieve objectives.-Galvanize client growth opportunities in the outdoor retail sector offering effective web solutions utilizing analytics roadmaps, creating e-Commerce sales strategies to expand via Amazon, eBay, and direct websites. -Advance client sales by ~12% reaching target attainment within the first year unlocking product category growth opportunities, assessing, identifying, designing, and introducing customized solutions. -Promote information transparency relating to customer and inventory management tools creating programs, facilitating client staff training on usage, and uploading of products to web platforms, driving one client’s labor savings of ~18% over two years. -Recognized as Subject Matter Expert (SME) swiftly mastering new technologies to further client /organization goals.-Bolster efficiency and accuracy by implementing QuickBooks accounting software and Intuit Payroll programs.

Punta Gorda, Belize

Multifaceted role as full-scale marketing campaign research, development, and launch lead including advertisements and management of the PR account portfolio, content, and bylined articles for general and niche media outlets. Contained costs and adhered to budget constraints overseeing marketing budget and media spending, developing pricing and sales strategies.-Expanded profile/awareness of a luxury rainforest lodge driving successful sales and marketing programs.-Garnered ~ $2M in annual media-valued coverage creating marketing collateral and website content while adhering to brand standards.-Grew lodge from 0% - 80%+ occupancy and maximized web business revenues by devising online ads and presence via distribution channels including Expedia, Travelocity, and Orbitz.-Designated Lodge representative at trade shows, founding and sustaining enduring industry partnerships, increasing trade and industry show presence to market/promote Lodge’s distinctive eco-vacation offerings.-Refined travel agencies’ and tour operators’ brand knowledge launching new training.

Coral Gables, Florida, United States

Joining this growth-driven marketing communications firm specializing in travel and tourism, lifestyle, and real estate markets, I oversaw a public relations account portfolio for Latin American and Caribbean hotels, resorts, and lodges. To this effect, I authored press releases, developed bylined articles for general and niche media outlets, and orchestrated press trips and media tours. Highlights of my contributions include:• Adeptly meeting the specific needs of clients representing properties ranging from 12 to 1K+ rooms, maximizing the success of accounts averaging $2M in annual media valued coverage.• Successfully improving both bookings and sales revenues by leveraging integrated strategies for securing media endorsements.• Collaborating with client sales and marketing teams to forge strategic alliances and boost the outcomes of brand building and image management activities.

Master'S Degree, Education

Activities and Societies: Kappa Delta Pi - International Honor Society in Education

Tourism Marketing & Hospitality Management, Tourism And Travel Services Marketing Operations

Education record