• Web Analytic Reporting & Analysis• Social Analytics• Competitive Analysis• Email Campaign Management• Industry Research• Communications Distribution

• Expedited the rebranding of 64% of all Digital Life assets by the end of May 2014• Drove 20% more likes and 76% more comments than AT&T benchmarks for Digital Life on AT&T’s Instagram Platform• Managed Digital Life Mobile Experience Tour’s presence on AT&T’s Facebook events page, creating 11 new events• Initiated Digital Life’s involvement with the @ATTdeals Twitter handle, promoting new offers, promotions, and sweepstakes• Cooperated with four external creative agencies to review, approve, and execute content for event support and social and digital media

• Managed all day to day tactics and approvals for AT&T Digital Life’s social platforms including Facebook, Twitter, and Instagram• Assisted on the strategy for the social “Pets Talking” campaign, which achieved a share rate of 116% and an engagement rate of 25% over AT&T social strategy benchmarks• Worked with the PR and sponsorships team to help facilitate national and regional partnership such as the Digital Life Mobile Experience Tour and the Best Friends Pets rescue group. • Developed Digital Life community page to help reduce customer churn and increase customer engagement and awareness• Responsible for competitive analysis data for both digital and social platforms• Launched Digital Assets Library to help cut creative costs and keep the brand look and feel consistent across sales and marketing channels• Facilitated the OutsideLands/Digital Life promotion, which garnered AT&T 100 new followers and a 25% increase in customer traffic to specific San Francisco AT&T stores.

Responsible for transporting and ensuring the safety of Michigan students to all campus destinations

I am a project manager for a team in the Home and Mobility Solutions IT department. I work closely with projects that come out of the AT&T Labs. In addition, I am also in charge of the student intern book club as well as the lead for our final intern presentation. I hope to receive some marketing experience with an marketing veteran before the end of the summer. I also have had the opportunity to apply my psychology background by participating in some field research in the stores determining the advantages and disadvantages of OPUS mobile.

• Supported IT Emerging Device organization, which included multiple responsibilities to support customer experience, prototyping, account management, and Human Centered Design.• Provided data analysis for an initiative assisting in the cost savings of $500K.• Led the research among the interns supporting the emerging device – Motorola Atrix. This included creating the framework for the research, development of the execution tasks, and consolidation of the research data to support the HCD team.• Led the requirements effort for a pilot of an internally developed administrative dashboard. This dashboard tracked performance metrics supporting multiple key performance objectives. • Led the intern program’s final presentation to internal AT&T Executives.