Shannon Sofield Email & Phone Number

Philadelphia, Pennsylvania, United States

Led marketing efforts from Seed to Series B at a $135M valuation, driving consecutive years of 100% year-over-year revenue growth. Always exceeded revenue and marketing KPIs, including account sign ups and demos booked. Directed a team in planning, executing, and reporting on multi-channel, multi-touch marketing strategies for a SaaS in highly competitive the fitness industry, resulting in the largest growth in company history.

El Segundo, California, United States

Planned, created, and evaluated in-bound marketing strategies for a high-growth SaaS in the fitness industry. Achieved highest KPI benchmarks in company history.

Philadelphia, Pennsylvania, United States

Working to build the highest performing conversion optimization service. AdOptics provides a fully automated conversion improvement service that operates at the ad level. The main component of the service is automated A/B testing for Google Ads. Think Unbounce for ads instead of landing pages.

New York, Ny

Built a pioneering digital media SaaS from concept to $100M in orders. With 250,000 vendors selling more than 1.5M products, PayLoadz is one of the largest digital good ecommerce platforms. The platform was instrumental in converting the major records labels to online music sales in 2002. PayLoadz launched the first digital single ever to debut on the Billboard Top 10 with Madonna's "American Life". Went on to innovate several aspects of the digitally delivered content industry. Served in a leadership role responsible for team management, marketing and analytics, and development teams. Planned marketing strategy around new customer acquisition and business development. Managed remote development and marketing teams throughout the life of the project.

Philadelphia, Pa

Built a comprehensive payment distribution platform that handles bulk-disbursement of multi-format payments. Our API allows companies to make large quantities of payments in a single batch process. Transactions across ACH, PayPal, postal check, and debit card payouts. Before the launch of this platform, there was no publicly-available API that enabled payout to a recipient in any receiving format. Distributed $10M+ in payments across tens of thousands of recipients. Responsible for project management and developed streamlined business processes.

Philadelphia, Pa

Worked as part of the mentorship program for the DreamIt Ventures Incubator. Partnered with Cloudamize (http://cloudamize.com), a SaaS cloud infrastructure planning tool. Collaborated alongside the CEO to prepare a demo day strategy including naming the service and implementing a new external marketing website interface. The company went on to raise $1.2M in their first round shortly after the program and has since been acquired.

New York, Ny

Advised clients on payment and auction industry companies specifically, Google (Checkout), PayPal, and eBay.

Authored "PayPal Hacks", a part of the hugely successful O'Reilly "Hacks" Series which provides detailed instruction and how-to guides that enable readers to utilize common services in ways which they may not have originally been designed in order to overcome functionality shortcomings.

San Jose, Ca

Provided external guidance and feedback on numerous PayPal payment platform initiatives. Participated in multiple beta tests and helped to refine pre-launch products by providing real world usage and feedback. Developed content to support the growing developer community. Created a thriving public forum for Q&A between developers.

New York, Ny

Developed an email Newsletter Management Platform that enabled users to acquire and manage email newsletter subscribers. Was responsible for growing the service to more than 10,000 users with 3 Million email addresses under management.

Princeton, Nj

Planned, organized, and managed practices, trips, and competitions for the Division I wrestling team. Produced four NCAA National Tournament qualifiers, something that had not been accomplished in the previous 10 years of the program. Developed first NCAA All-American in more than a decade. Balanced academics with athletics that resulted in earning the #1 academic national ranking among all Division I wrestling teams.

Mba, Finance

Bachelor Of Science (Bs), Accounting And Finance