Shannon Welch Email & Phone Number

Chattanooga, Tn, Us

Atlanta, Georgia, United States

Chattanooga, Tennessee Area

Serve as a liaison to local markets determining the solutions and investments required to win. Understand and translate solution needs between the buyer group, the Product organization and the Local Markets. Drive prioritization of local solution development and investments required, considering strategic alignment and viability to identified buyer group and enterprise objectives. Lead go-to-market activities for successful launch and growth of improved and new solutions in market.Collaborate with buyer groups & segment leadership to develop, plan, and manage priorities, initiatives, and multiyear business perspective.Interact with local markets to identify local needs and similarities and differences across buyer groups; understands the local market, disruptors and trends.Synthesizes product and service gaps for solution development and investments required

Chattanooga, Tennessee Area

End-to-end strategy and management of features that are used by Cigna's next generation medical management solutions and custom consultant models. Responsibilities include development and management of product and features, strategic roadmaps and ensuring product performance through improved value, differentiation, and customer and physician experience. Partnered with Sales and Clinical to launch 6 pilot initiatives across multiple markets. Developed a fully integrated customer incentive for the clinical program. Created and executed a comprehensive marketing plan including video, digital and print properties. Managed and reduced cost of goods sold through gained operational efficiencies.

Chattanooga, Tennessee Area

Design and implement solutions that enable Cigna to service customers more consistently across the variety of Consumer Health Engagement products. Define differentiated and market leading product features and requirements, market test features to determine customer priorities, develop business cases to secure funding and work with project teams to implement and launch the products. Ensure that products deliver superior value to clients and customers. Define and assess new innovation concepts for consumer engagement.

Chattanooga, Tennessee Area

Strategic planning and oversight for the health management suite of products; includes full product lifecycle from ideation through retirement. Through internal development and joint ventures, launched 8 new product offerings into the market in 9 months to drive membership growth across the ASO, Insured and Individual markets; and managed multiple existing product offerings through maturity and retirement. Served as a key, client-facing member of the sales team. Developed a digital roadmap including mobile app enhancements, consumer-facing websites and social integration strategies. Accountable for go to market execution including field training, internal and external communications, and marketing collateral. Management responsibility for multi-level team of product managers and training consultants.

Product management support for health management and core medical product lines including Wellness & Lifestyle, Chronic Condition and Medical Management, Value Based Benefits and Incentives, Web & Consumer Experience, and Consumer Directed Health Plans. Developed and managed project plans, and provided direction to internal and external project teams ensuring timely implementation. Assisted Sales, Account Management and other internal stakeholders by conducting product training, developing sales and marketing materials, providing group specific analysis reports and assisting with day-to-day product management. Lead and participated in cross functional workgroups to ensure timely rollout of deliverables, including implementation of product enhancements, additions or re-positioning existing product lines.

Resolve and manage ongoing service and delivery needs, and manage strategy and relationship for jumbo accounts. Includes resolving escalated issues; monitoring client-specific goals, objectives, performance levels and guarantees; identifying trends and opportunities for improvement; and presenting insights of client-specific reporting.Develop custom communications strategy and create marketing materials for accounts, brokers, consultants and internal staff. Create value stories and promotional collateral for existing services and new products. Consult with employees on benefit options as needed.

Chattanooga, Tennessee Area

Chattanooga, Tennessee Area

Master Of Business Administration (Mba), Marketing, Gpa: 3.96 Out Of 4.0

Bachelor Of Science (B.S.), Finance, General