Shannon Swenson's Location
Austin, Texas, United States, United States
Shannon Swenson's Contact Details
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About Shannon Swenson
I advise executives at global brands, media companies & large publishers on digital experiences that reach 100's of millions of people annually. My career tracks hallmark innovations in business transformation spanning roles in global sales, performance marketing, strategic planning, and continuous improvement (agile, lean, design thinking). Most digital initiatives fail to launch on time, on budget, or achieve expressed goals. To address this problem, I create the vision, recruit personnel, establish timing, and raise capital before we start. I craft deals for growth (revenue and innovation) and conservation (costs and risk).I am currently head of partnerships at 10up following their merger with Fueled. I created a strategic program called "Gather" and oversee all partner account management with goal-driven onboarding, pipeline development, joint client success, and multiple GTM offerings and campaigns annually.I am formerly Automattic (VIP), IBM, Charles Schwab, Omnicom (GSD&M), and I co-founded one of the first web agencies in Austin, Texas. I've influenced digital transformation in tech, media & publishing, automotive, aviation, and manufacturing among global brands, as well as scores of startups, scaleups, and public sector orgs.My guiding business principals:Technology is made for people, not vice versaGreat design reveals a greater purposeTell the truth as best you canLead people, manage thingsFail fastStay curiousDon't ship shitDon't be afraidRadical ReciprocityAvoid irrational peopleStart slow to move fastHire innovators and protect themAbout Me...I am a devoted husband, father, and volunteer leader in my community. I love connecting with new people and old friends alike. I'm an accredited investor, advisor to founders, and occasional board member. I'm also a coach for sales pros, innovators, and those discerning change. Read my insights and meet the clients I love at https://shannonswenson.com.
Shannon Swenson's Current Company Details
Shannon Swenson Work Experience Details
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Co-FounderThe Bearded SavantAustin, Tx, Us
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Head Of Partnerships10Up Mar 2024 - PresentRemote Worldwide, Oo10up is a full service agency of ~400 seasoned designers & engineers around the world. We build digital experiences that give our clients ownership, flexibility, performance, and security at scale. We serve global brands, media & publishing companies, and public sector orgs in government, nonprofit, and higher education. I develop and lead 10up's program for strategic partnerships called "Gather." I orchestrate a series of enablement activities within the discipline of channel sales like pipeline development, co-selling motions, account retention & expansion, and GTM offerings between 10up and our partners. Within 10up and for our strategic partnerships, I work to optimize marketing, sales, product, and client success teams. Growth is a team support, and everyone plays an important role. -
Director Client Strategy10Up Sep 2021 - May 2024Remote Worldwide, OoMy role is to listen and deeply understand a new client's business and the outcomes they are striving to achieve. Working with technical and economic buyers, I craft detailed delivery plans with timing and cost estimates to align their organization around a critical need, and to forecast agency revenue and resource allocation.I typically work with executive leadership in a consultative capacity to grow revenue, save costs, mitigate risk, and pursue innovation.I love this work because I'm constantly learning. I am privy to insights, trends, and practices that span every vertical, and I work with a wonderful team of cheerful professionals. It's incredibly rewarding to help generate economic prosperity for my agency and those we serve.
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Co-FounderThe Bearded Savant Jun 2017 - PresentAustin, Tx, UsI am the co-founder of a popular health and beauty brand. The Bearded Savant is a collection of premium small batch products for men that is marketed to women.This is a growing hobby venture to teach my children entrepreneurship, P&L, e-commerce, fulfillment and revenue growth through social media & strategic partnerships.
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Sr. Director, Account Executive, Wordpress VipAutomattic Nov 2017 - Jan 2021San Francisco, UsAutomattic is the company behind WordPress.com, WooCommerce, Jetpack, Tumblr and a host of other essential web products. Our SaaS platforms leverage open source software to deliver a major part of the web, including some of the highest profile sites you visit. Through deep consultation and implementation partners, I sold the VIP enterprise platform to global brand leaders. It's a balanced pursuit between meeting aggressive growth targets (50% YoY) and customer delivery. My approach to solution selling allows me to deeply understand our customers business in terms of revenue, costs, risk and innovation. I navigated large organizations to craft complex deals that bring people and partners together for amazing results.The role played into my strengths as a coach and teacher, as well as my deep and broad experience in digital, products, IT, Sales and Marketing. I got to work for a purpose-driven company that matches my core values, namely treating every person with dignity. Automattic does this by providing non-technical people a digital voice via approachable design and good open source software. They speak the language of passion, empowerment and liberty. Music to my ears!Impact: Direct contribution to 10x growth in three years to $30M ARR. I worked through division startup pains to help with sales and sales ops, pricing, market positioning, offering definition, reseller models, GTM planning, partner relations, analyst relations, SDR training, and orchestrating ABM/ABS on megadeals from opportunity through close and delivery. My work involved M&A due diligence and revenue laddering up to $300M+ in Series D raises at a $3B valuation. -
Principal Offering ManagerIbm Jul 2016 - Oct 2017Armonk, New York, Ny, UsI led a two teams of designers and engineers within the IBM Digital Business practice to bring a skunkworks headless CMS product to market. Embedded within the IBM Design flagship studio in Austin, Texas, we created an innovative offering that bound content and commerce with a fresh take on product microsites. We helped brand leaders and marketplace partners connect with the people they serve on IBM.com.Impact: Enabling non-technical marketers to bypass technical releases, we increased publishing velocity from weeks to days. As we grew, I split my team into two squads running weekly sprints, one focusing on core innovation, and the other enabling content syndication and localization for country managers that had been neglected as a viable source of international revenue for IBM. -
Vice President Of SalesFirstview Consultants India Pvt Ltd Apr 2015 - Jun 2016Bangalore, Karnataka, InFirstView is a boutique agency within embedded systems design, prototype development and mass custom manufacturing for smart IoT products. I led efforts in sales, marketing, strategic partnerships, client experience & product strategy in automotive, med-tech, industrial controls, security & consumer electronics. I helped brilliant people at great companies design and build innovative products, and then bring them to market. My work encompassed market research, competitive landscape analysis, pricing, and developing IoT architecture to solve complex problems. I leveraged senior hardware and full-stack software engineering leads, distribution and capitol finance partners to help clients realize their vision. I loved my time at this startup. I helped land the largest deal of my career to start this company and grow to more than 50 people in just two years. I frequently jumped on jets to advise senior leadership very early in the IoT wave. Some of my favorite deals were connecting supply chain partners with secret lines of funding to help select customers bring cool products to market.Brands: Peterbilt, Kenworth, Delphi, Navdy, Ray, Trago, Stryker Medical, Crestron, Louroe, Lochinvar, Blue Microphones, Medallion Instruments, Pentair, Arrow Electronics and Freescale.Impact: Working in pre-startup mode, I helped the founders with marketing and pitch for a complex 8-figure megadeal to start the company. We handled design, build and production of a major electronic system in freight transportation that is still in market. Search Peterbilt SmartNav -
Senior Manager, Digital MarketingCharles Schwab Sep 2010 - Apr 2015Westlake, Texas, UsCharles Schwab is a top financial services firm with a healthy balance sheet and a business model poised to benefit from emerging technology and rising interest rates. Using an agile management style coupled with employee engagement tools that leverage individual strengths, I led B2B and B2B2C SaaS initiatives within a large growth sector of the firm. Upon the study of market demands, heuristic reviews of online platforms, trends in design and user experience, competitive analysis and data communications. I solicited buy-in from VP stakeholders in Sales, Support and IT to improve Schwab's legacy offers to their enterprise customers. My team rolled out digital roadmaps quickly and methodically by partnering with senior experience designers, creative studios and specialized technology groups. I also led ideation & strategy for the "Own Your Tomorrow" brand integration throughout the largest service group at Schwab. I actively managed programs in paid, earned and owned media for web, social and mobile channels during the rollout of this challenger brand. -
Director Of Digital ProductionSanders\Wingo Sep 2009 - Aug 2010El Paso, Texas, UsS\W is one of the largest African-American Multicultural ad agencies in the U.S. Working with agency leadership, I extended the service offering of this traditional agency to include integrated digital media campaigns for brands.I partnered with account planning, strategy and creative groups to pitch new business and to produce integrated digital campaigns for AT&T, State Farm, Chevrolet and Alamo Drafthouse. -
Manager, Technical ServicesPowered, Inc. Sep 2008 - Aug 2009Founded by my Power Computing colleagues as "Not Harvard" with Austin Ventures backing (then sold to Dachis Group and rolled the platform into Sprinklr), Powered led world-class social marketing programs that helped defined an industry. Jeremiah Owyang at Forrester recognized Powered’s ecommerce platform as a stand-out social media solution with enterprise scale. During my tenure, Powered acquired three social firms, crayon, Drillteam and StepChange which enabled the firm to fast-track their full-service offer for social and mobile management.Using Powered's social platform, I built campaigns designed to leverage brand evangelists and SMEs to promote products in social media. I collaborated with engineers, creative & content teams, community moderators and account managers to produce and manage turnkey learning centers, support communities and product research channels. I managed client content, e-direct communications, integrated merchandizing and web analytics for Amerisave, HP, Atkins, Motorola, RadioShack, Sony, Kodak and iVillage.
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Senior Interactive ProducerGsd&M'S Idea City Nov 2007 - Aug 2008Austin, Tx, UsGSD&M is a full-service Omnicom advertising agency delivering some of the most memorable campaigns in branding history. I produced and consulted on award-winning digital campaigns for John Deere, World Market, BMW, American Legacy Foundation, Hallmark, Marshall's and US Air Force as well as pro-bono and new agency business. -
Co-FounderStream Studio Web Architects Nov 1997 - Oct 2007I co-founded one of the first web agencies in Austin, Texas with a diverse client roster, and the winner of industry awards for design & functionality. Stream Studio enjoyed press recognition for top sales in Austin during the late 1990s and early 2000s. Key digital clients included Technicolor, Northrop Grumman, Southwest Airlines, Dell Computer Corp. the State of Texas + scores of small businesses, nonprofits, government and education contracts.Today, as a consultancy, I help select CxOs with operational delivery in sales, marketing, and offering management. I also connect executives, creatives and practitioners with new business opportunities. Together we focus on revenue growth through team alignment, partner channel optimization, technology and business development. My leadership background is in military science, private equity startups and navigation of very large complex organizations. I bring practical guidance with workflow strategies, team dynamics and digital experience moments. The result is a continuous feedback loop, thoughtful design and smart products that customers expect when engaging their favorite brands.Let's connect here, on Twitter, and my blog at shannonswenson.com to get a sense of how I think and approach challenges in a modern workforce. -
Interactive Business DevelopmentHcb Health Jul 2007 - Sep 2007HC&B is a full-service marketing and advertising agency focused on healthcare communications. I consulted short-term to help identify new digital business opportunities and to close sales. I directly supported SEM/SEO integration, new site design, product demos, and digital trends in social media, podcasting and analytics.
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Saas Product ManagerState Of Texas Sep 2003 - Nov 2006UsAs a founding partner at Stream Studio, I led the design and development of a web-based platform for law enforcement agents. Data modeling & migration, authentication, security, user acceptance testing and roadmap management. Years later I guided the platform's assumption into a shared regulatory system with ten other state agencies, which had never been done before. -
Senior Project ManagerSouthwest Airlines Feb 2006 - Apr 2006Dallas, Tx, UsAs a founding partner at Stream Studio, I led a cross-functional group to charter a system-wide program to train and certify parts inspectors according to internal and FAA standards. Reporting directly to the Chief Inspector of the airline, I delivered a plan to integrate the Pathlore Learning Management System (LMS) with considerations for costs, timing, functional requirements, QA testing and rollout. -
Senior Program ManagerDell 1998 - 2002Round Rock, Texas, UsAs a founding partner of Stream Studio, I led high-profile $1M+ rapid app programs for IT and product marketing lines of business: requirements gathering, scope definition, critical path dependencies, change control, QA and user acceptance testing, regulatory oversight, budgets and talent sourcing. Typical programs included learning management systems, business continuity planning, product matrices, the integration of new brand identities into digital marcom and ecommerce systems and train-the-trainer sessions. -
Senior Program ManagerTechnicolor Jun 1998 - May 2000Los Angeles, UsAs a founding partner at Stream Studio, I consulted for a marketing services start-up division within the storied Technicolor company prior to its acquisition by Thompson Multimedia. Using agile and scrum methodologies, I collaborated with marketing & IT teams at Disney, Miramax, Buena Vista, DreamWorks, Paramount, Sony, Lionsgate, Warner Bros. & Universal Studios to handle supply chain logistics and distribution of print and film assets to North American exhibitors using an iterative digital product that I managed. During this rapid-growth period, I supplied immediate business continuity, reverse engineered a custom web-based CRM and order management tool to ease dependency and volatility. I managed procurement of capital equipment, established SOPs, backup plans and technical documentation for mission-critical systems, oversaw disaster planning that limited exposure during rolling black-outs and Y2K, as well as gap analysis for the enterprise transition to Oracle. Acting as a sales support engineer, I helped establish $1M-$10M+ sales pipelines plus large single campaign contracts for Technicolor. I also helped early evaluations of connected home and media delivery technologies nearly a decade ahead of the media streaming services that we now take for granted. -
Full Stack Web DeveloperPower Computing Sep 1996 - Dec 1997Round Rock, Texas, UsPower Computing built superior Macintosh products using a lucrative MacOS license agreement, innovative supply chain and an edgy challenger brand strategy. Our success as one of the first e-commerce sites in personal computing hastened the return of Steve Jobs to Apple, and the subsequent rebuilding of the world's largest company. Applying the principles of web-based technologies, from server hosting to data modeling, to rendered W3 standards, I controlled all areas of the software development lifecycle to produce some of the earliest ecommerce systems and k-base systems in retail computing.
Shannon Swenson Skills
Digital Marketing
Integrated Marketing
Social Media
Strategy
Interactive Marketing
E Commerce
Digital Strategy
Seo
Web Analytics
Marketing
Social Networking
Interactive Advertising
Analytics
User Experience
Start Ups
Marketing Strategy
Leadership
Mobile Marketing
Entrepreneurship
Sem
Competitive Analysis
Brand Development
Market Research
Senior Executive Leadership
Business Analysis
Community Management
Paid Media
Earned Media
Search Engine Optimization
Shannon Swenson Education Details
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Texas Mccombs School Of BusinessBusiness -
The University Of Texas At AustinChild Development
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The University Of Texas At ArlingtonMilitary Science
Frequently Asked Questions about Shannon Swenson
What company does Shannon Swenson work for?
Shannon Swenson works for The Bearded Savant
What is Shannon Swenson's role at the current company?
Shannon Swenson's current role is Co-Founder.
What is Shannon Swenson's email address?
Shannon Swenson's email address is sh****@****dio.com
What is Shannon Swenson's direct phone number?
Shannon Swenson's direct phone number is +151278*****
What schools did Shannon Swenson attend?
Shannon Swenson attended Texas Mccombs School Of Business, The University Of Texas At Austin, The University Of Texas At Arlington.
What are some of Shannon Swenson's interests?
Shannon Swenson has interest in Leadership, Graffiti, Mobile, E Commerce, National Parks And The Outdoors, Cars, Defense, Humor, The Grand Canyon, Toilets.
What skills is Shannon Swenson known for?
Shannon Swenson has skills like Digital Marketing, Integrated Marketing, Social Media, Strategy, Interactive Marketing, E Commerce, Digital Strategy, Seo, Web Analytics, Marketing, Social Networking, Interactive Advertising.
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